FinnMob (Finnish Mobile Association) and IMA (Israel Mobile and Communications Association) have agreed to jointly promote their portfolio companies. The associations reprepresent over 200 companies operating in the mobile industry, and aim to offer faster access by global operators, handset and network vendors, and investors to mobile products developed in Finland and Israel.

"We are very excited about the synergies offered by this alliance," said Ismo Rantala, FinnMob's managing director. "We have been using mobile services for over 25 years in Finland, and we have gained valuable insights to what consumers want. The research and development teams of our portfolio companies have these insights ingrained in them."

The alliance will present their portfolio companies at the major mobile industry events, starting at the Mobile World Congress 2010 in Barcelona, Spain.