350,000 apps in the App Store and counting… It may not be surprising, but competition is a little fierce out there these days in App land. But there are some ways to break through the noise. Come learn how at the next Mobile Monday Ann Arbor. Register Here
* 6:15 – Networking
* 6:30 – Meeting Intro
* 6:45 – Linda Daichendt – How to Market Your Firm’s Mobile App(s)
* 7:05 – Featured App – Smitten & System Dr. – Doug Kinnison
* ~ 7:15 – Featured Company – OfferedApp.com – Greg Schwartz – Founder and CEO, Mobatech / Co-Founder, OfferedApp
* ~ 7:30 – Attendee Introductions and networking
Featured Company – OfferedApp.com – OfferedApp is a new Internet-based mobile app distribution channel that provides a revolutionary way for consumers to download paid applications for free. OfferedApp features best-selling applications for iPhone, Android and BlackBerry operating systems. Similar to popular daily deal sites, OfferedApp.com will provide a different application each day, normally ranging in price from $0.99 to $9.99. Consumers are invited to complete a single online offer from an advertiser, such as a survey. After completing the offer, the app will be instantly sent to the consumer’s email address or mobile phone. All OfferedApp advertisers are carefully selected to protect the consumer’s privacy. And consumers can visit the website daily to download as many free apps as they choose. Additionally, developers receive their full revenue-share for each download, making this beneficial for both the consumer and developer. OfferedApp is headquartered in Birmingham, MI. For more information, visit www.offeredapp.com or follow them on twitter.com/offeredapp.
Presenter – Linda Daichendt will provide presentation on how to Market Your Firm’s Mobile App(s), including:
* Putting the Mobile App Market in Perspective
* What Types of Mobile Apps Are Being Used and in the Highest Demand?
* What Do Consumers Think About Mobile Apps?
* Marketing Your Mobile App
Smitten – www.smittenapp.com – Smitten keeps you connected and feeling close, whether the one you love is in the next room or halfway around the world. Smitten allows two iPhone users to pair up and share their locations with each other. No matter the distance between your iPhones, your Smitten compass will always point to your partner.
System Dr. – www.martialapps.com – System Dr. allows users to estimate the health of their Xbox, PlayStation and Wii. Built after Mega Man 2 with retro 8 bit graphics and 8 bit sound, this throwback is not only a useful tool but also a trip down memory lane.
Greg Schwartz – Founder and CEO, Mobatech / Co-Founder, OfferedApp
Greg Schwartz has been at the forefront of the mobile applications industry since its inception and has led the design and development of numerous mobile products including some of the first cell phone applications offered to consumers in the United States. Since founding Mobatech in 2002, Greg has brought to market the best-selling Mobile Checkbook, Mobile Bartender and Datepedia applications. Todate Mobatech’s product line has been sold to consumers in more than 70 countries worldwide and is distributed by some of the world’s largest mobile providers. In 2010, Greg co-founded OfferedApp, a mobile app distribution channel that enables users to download paid apps for free. Greg was formerly the Director of Digital Business and Product Development for Warner Music Group where he executed strategic partnerships with leading mobile service providers and technology enablers, and spearheaded the implementation of numerous digital music product innovations. Greg holds a BSE in Computer Science from the University of Michigan and has been published in the Java Developer Journal for his work on bringing mobile software to market.
Linda Daichendt – Founder and Executive Director of the Mobile Technology Association of Michigan
Linda Daichendt is the Founder and Executive Director of the Mobile Technology Association of Michigan, a Co-founder of Mobile Monday Michigan, and a Co-host/Co-producer of the international mobilemarketing podcast series, ‘The Mobile Marketing Review’. She is also the CEO of Strategic Growth Concepts, and an accomplished marketer and award-winning blogger on the use of new media in growing a business. She is a recognized business expert with 20+years of corporate, small business and franchising experience, with specializations in the areas of: Mobile and Social media marketing and Virtual events production.
Doug Kinnison – Inventor of Smitten & System Dr. apps
Doug Kinnison is an inventor that loves to disrupt and think outside of the box while offering unique solutions for traditional markets.
Though he has held titles such as Marketing Director, Creative Technologist, CMO, Business Development Specialist, CEO, Entrepreneur and Producer, Doug’s most accurate title is Inventor. You can often find him using one of the 5 white boards scattered around his home and exclaiming, “I have an idea!”, akin to the Seinfeld character, Kramer. Through years of experience, Doug has learned how to make failures work in his favor by combining aspects of Lean Start-up and Agile Development. He employes a flexible business model that allows him to change with the times, and keep his ideas on point. Through a solid but unique iterative process using regular tools, Doug has learned how to take an idea from inception to consumer.