7×7: 7 mobile marketing concepts and 7 minutes of fame
For the second time MoMo meets University and FHWien showcased mobile marketing ideas last Monday May 16th for companies like Nestlé Schöller, Volvo, Die Presse, Palmers, Herold, Nokia and Wirtschaftsblatt. Marketing experts of all named companies attended this special MoMo event to give feedback to the students.
Each team had seven minutes only to present their project report.
Speaker & Slides
Students of FH Wien – Course “Mobile Marketing”
First peep, then buy: The mobile Palmers “Strandkabine”
Team Palmers presented their concept of “Strandkabine”, a changing cabine where handsome boys and good looking girls wearing a piece of the new Palmers collection could be watched through a virtual peephole. The concept of the hybrid app also included hybrid a style-guide and a mobile loyalty card, which directly linked to the Palmers online store. Gudrun Liska from Palmers was enthusiastic about the diea: “Palmers customer do not want complicated concepts, they want simple, funny and stylish apps. That’s why I really really like the concept.”
What do ice cream and QR Codes have in common?
The winner of the evening, chosen via SMS voting, was Team “Nestlé Schöller”: They drafted a scavenger hunt for QR codes. Hunters who find the hidden QR Code first, get points for the first check-in by scanning the code and on top they would receive additional points if other users scans the same code afterwards. In the end, Schoeller QR codes should be seen all over the city. Concept “Stanitzeljagd” also offers a mobile treasure map, and social media links with facebook. The winners received goodie bags from “DiePresse”.
3 minutes of fame with a Nokia E7
“3 minutes of fame” are offered to Nokia E7 users who party at DOC LX events: Have a say in the music being played if you get in touch with the DJ at the DOC LX party with your Nokia E7 and its music selector app. Social media features help with flirting as well.