Mobile video traffic will exceed 50 percent for the first time in 2011. Mobile video traffic was 49.8 percent of total mobile data traffic at the end of 2010, and will account for 52.8 percent of traffic by the end of 2011. By the end of 2015 it will account for 66% of traffic – more than 3 times of mobile web traffic. (Cisco Visual Networking Index, 2011).
On one hand video is sooo sexy that it is de facto measurement for any network performance i.e. “can you (mobile) Internet do youtube without buffering?” AND video is wide open to various monetization (something straightforward like advertising to something more complicated like social video campaign, curation, etc.)
The other side of the coin, is that we’d better monetize video soon, otherwise the network will scream – can’t cope with the bandwidth demand. Talk to any mobile operator… they will agree
Join us in the MobileMonday networking event with our speakers:
- Nickhil Jakatdar, CEO and Co-Founder, Vuclip, “The Mobile Video Phenomenon: Unwrapping the Social Force, Monetizing the Opportunity”
- Dharma Simorangkir, APAC Strategic Marketing, NSN, “Mobile Video: The Next Big Thing?”
HB. Naveen, Falcon Interactive
- Remko Weingarten, Dotus Indonesia, “idfilmcenter on BlackBerry Playbook”
The event details:
- Monday, 18 July 2011
- 18.00 – onwards
- The Only One Club (FX Senayan, 5th Floor) – profile @ urbanesia
Please visit the registration link: http://www.mobilemonday.co.id/events/register-to-event
Special thanks for our platinum sponsor: Research in Motion the maker of BlackBerry… and for our drinks sponsor: vuclip.
See you there!