Mobile advertising is getting a lot of hype, but what are brands really doing in mobile today? What should we expect in 2011? Our panel will discuss the realities and answer questions like:
- How big is mobile brand advertising?
- How does mobile fit into the big picture for most brands?
- What are the hot issues for brands? Targeting? Buying? Ad formats? Measurement?
- How has Apple’s promotion of iAd changed the market?
- What are the opportunities for publishers and app developers?
Speakers:
Dan Olshwang, Jumptap (Moderator)
Hill Holliday Advertising
Mullen
Crisp Wireless
Nexage
When:
Monday, October 4, 6:30pm. Panel starts at 7:30 and ends at 8:30.
Where:
At MIT Sloan, room E51-395, 70 Memorial Drive, Cambridge, MA (entrance at Amherst and Wadsworth Streets near Kendall Square).
Many thanks to Itay Sharfi, Tamara Gruber, and Maggie Taylor for organizing this event.
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