We’ve been talking about Location Based Service for quite a while. Since FourSquare made location check-in popular in 2009, LBS has attracted lots of attention in the mobile industry. Third party LBS providers develop game based location services to obtain more user engagement. Retailers also start to apply this technology to attract more customers. TopShop, the British fashion retailer targeting on young generation, recently works with SCVNGR, a location based gaming developer, to promote their goods when the new semester starts in September. Anyone within 500 meters distance to the retailer’s shops can play games on SCVNGR’s platform. Winners will obtain real world rewards with either discount or goods in the shop.
We tend to see more and more examples like this. How to monetize is always a question for all LBS developers. What is the value proposition of a location? When would a location be payable by clients? In February, MoMo Beijing has brainstormed new services/opportunities can be developed with location. This time, we will discuss how these services can generate value proposition to the users. We will have MoMo Boston & NYC organizer, and SkyHook, a location core engine provider, be with us. They will share successful cases with us in the global market scope. Meanwhile, we will also have local companies in the area of E-Commerce, Gaming, picture sharing, coupon, event organization, etc, to share with us their latest thoughts on LBS business models. We hope such communication can help local developers and international LBS companies have a better understanding of mutual market demands and position.
19:00 – Doors Open
19:30 – 21:30 – Discussion
21:30 – 22:30 – Networking & Buffet
Maggie Taylor, SkyHook (Global LBS core engine solution), Mobile Monday Boston/NYC
With their core engine solution, Skyhook is serving LBS players in the world to carry out their business. Maggie will share her rich experience in the market and insights about business model.
LBS Vision & Orange
LBS Vision is an independent tech blog dedicated to the LBS domain. With a wide vision on divers services in the Chinese market, LBS Vision will come and present a panorama of LBS service associating with vertical businesses
When we shop, we need the shopping mall map from time to time, but we want more to know where to get discounts. Zhaoyoudian meets this requirements and is digging deeper with shop owners
Today there are many interesting events going on. Location sometimes plays a key roll to determine if you will attend. Zaizher helps both organizers and participants to better organize their events.
Groupbuy and mobile payment are already very hot topics in Mobile Internet. What if they come with LBS? LooKoo has the answer…
Ohbaba is a LBS based app to help you find the nearest toilets.
Want to make friends or find love? LBS can also help you! Jiayuan just combined their traditional online-friend service with LBS.
Event will be held in both Chinese and English.
Notice regarding registration Please Register in Advance Here
Attendance is limited to 120 participants due to the size of the venue. As we wish to keep Mobile Monday a pleasant experience, we won’t accept non-registered participants from now on.
As usual, doors open at 19:00 and we start sharp at 19:30pm.
Look forward to meeting you on Monday 26th September!
10th floor, South Tower, Raycom Infotech Park C,
2, Ke Xue Yuan South Road, Haidian District
Beijing, 100190, China
Zhou Wenzhe & Dai Bin
Mobile Monday Beijing