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MoMo Ann Arbor Location-based Services

The focus of the August meeting of Mobile Monday Michigan will be Location-based Services and Local Targeted Marketing Using Mobile Technology.

The featured speaker will be Melih Oztalay, CEO of SmartFinds Marketing who will be presenting “Why Geo-Marketing is Becoming Increasingly Important for Marketing Your Business, and How Mobile Helps You Achieve It”.

SmartFinds Marketing, located in Birmingham, MI, was recognized as one of the 2009 “Michigan 50 Companies to Watch”. CEO Oztalay has been an expert presenter to Detroit’s Automation Alley, the Certified Public Accountants Mega Conference, and the 2010 Microsoft Dynamics Conference and Expo.

Additional information presented at the meeting will include consumer studies detailing the ways consumers are engaging with their mobile devices, and which operating systems, by percentage, they are using to do so.

Location is Ann Arbor Spark; 330 E. Liberty Street in Ann Arbor.

MoMo Ann Arbor – Legal Issues in Mobile

Quick Schedule(attendance is free, dinner is optional but available):
6:30pm – networking, get in your dinner order (not required)
6:55pm – sitting down, meeting welcome and kick off
7:00pm – Ilium Software
7:15pm – Mathew Bower – Legal Issues in Mobile
7:45pm – Keith Bourne – Appcelerator Mobile Developer Survey Overview and meeting wrap up.
8:00pm – Meeting adjourns, stick around for discussion and networking over at the main bar in the Connor’s restaurant area.

Featured Company: Ilium Software – Hear Ilium Software talk about their award winning mobile apps and their 12+ years of experience in this field (since 1997!). One of their applications, eWallet, is a top-rated password and secure information manager that has been built for Blackberry, iPhone, Android, and Windows Mobile.

Featured Presenter: Mathew Bower – Mobile applications have reached into our lives like no other computing platform. This is an exciting time for new applications that can delivery new marketing channels, location specific services, and other functionality that seemed like science fiction a few years ago. But it also has serious implications for personal privacy and opens us to intrusions on our personal life that we may not realize. Due to these issues, congress is starting to take notice. Mathew is an attorney for Safford & Baker, LLC (law firm that specializes in start-ups) will explain why this is such an important topic for you to be aware of as you venture further into this new frontier.

Presentation Description:
Your iPhone and Android are tracking you…and congress has taken notice.
On Thursday, June 24, 2010, amidst the high-profile launch of the iPhone 4, Reps. Edward J. Markey (D-Mass.) and Joe Barton (R-Texas) sent a letter to Apple CEO Steve Jobs. In that letter, they expressed concerns about recent changes to Apple’s privacy policy allowing Apple to gathering location information about its customers. Specifically, the congressmen inquired whether or not the “boilerplate” in a privacy policy was sufficient for purposes of Section 222 of the Communications Act, which mandates that no consumer location information be shared without the explicit prior consent of the consumer.
What is the current state of the law concerning location-based services and consumer privacy and protection? What must developers do to comply with Section 222 for their location-based service? What does it mean for a consumer to opt-in to a location-based service?

In addition: Keith Bourne will give a quick overview of the latest Appcelerator Mobile survey, outlining their market analysis about the direction the mobile field is going. Good information for all in the mobile field to know. See the presentation and report link here:

http://docs.google.co…

Mobile Monday Ann Arbor Meetup – Mobile Companies in Ann Arbor

Local mobile companies present the innovative apps they are developing and talk about growing their mobile business in Ann Arbor.

  • Mobiatahttp://www.mobiata.co… – Mobiata creates best-selling mobile travel applications.
  • Scio Securityhttp://www.sciosecuri… – Leverages consumers’ existing mobile devices for strong, usable, risk-adaptive secondary authentication, backed by a secure cloud-hosted service.
  • Arbormoonhttp://arbormoon.com/… – Will talk about the Ann Arbor Chamber of commerce iPhone app.
  • Shepherd Intelligent Systemshttp://www.shepherdis… – Shepherd Intelligent Systems offers the Magic Bus suite of easy to use, dependable software tools to provide real time vehicle locations, predicted arrival times and route management analyses.
  • Saagarahttp://www.Saagara.co… – The majority of health care decisions are made by individuals, and Saagara recognizes this by concentrating on lifestyle choice and preventative measures. Multiple studies have proven that small lifestyle changes can make a big difference to your health.

We will also discuss other resources available to mobile companies in Ann Arbor and how to access them in the most effective way.

Also, if you are interested in some free tips on any patent-related issues, join us @ 5pm for a discussion with Varun Shah, a visiting patent attorney from California.

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