It’s almost 2013 and time for predictions and soon for New Year’s resolutions. Mobile is mainstream. There is always this strange feeling that everything is already said and everybody has a strategy, a plan and has giant success with their mobile offers. But somehow all the trends, budgets and projects are like New Year’s resolutions too often behind our expectations.
Mobile Marketing spendings and enterprise adoption are raising and smartphones are becoming mainstream. Gartner published there relevant IT Trends for 2013 just one month ago. We will talk with trend and digital researcher and IT strategists about the next developments in the platform, cloud and app market.
Daniel, Head of Digital Research at Interrogare, will talk about their research in the field of tablets and smartphones and the implications for our future media consumption.
Frank, a former Microsoft Developer Evangelist and now Head of B2B2X at Deutsche Telekom, will present the newest developments in the area of Mobile Enterprise Applications Platforms, Private Clouds and the API Economy. Where should big corporates position themselves in the future?
Heiko is currently the Director Business Development for Sponsormob and will give a new look on Mobile Marketing. Spendings are going up, but basic infrastructures we know from Online Marketing are missing. Will be 2013 the year of a big step in the right direction?
There will be food and drinks. It’s the last MobileMonday this year, so it’s also somehow the X-Mas Party of the Berlin Mobile szene. We are looking to see your there
Thanks to our friends at PayPal and Developer Garden.