Mobile Monday Berlin presents inspiring perspectives on what shapes up to be THE digital ecosystem of the future. Selected speakers from a broad range of mobile-related enterprises talk about innovation, encounters, ideas and creativity in their particular field. Watch this space for speaker and presentation announcements!

We will have a great show that night. Again we will be focusing on the story behind the stories, with exciting, thoughtful and inspiring presentations about what makes our industry tick. Here’s the (preliminary) speaker line-up:

Helmut Hoffer von Ankershoffen, man behind the WeTab from Neofonie, will tell the fascinating story behind his alternative approach to the digital content business – and how this translates into the most talked-about piece of German computer hardware in years.

Nancy Birkhoelzer and Gesche Joost from Fjord will demonstrate how Design Thinking and hard work can create Mobile innovation that’s smart, creative and useful without depending on a stroke of genius (or copying someone else’s product).

Axel Roselius is going to show and tell us about an amazing piece of Science Fiction that’s soon to be available: Smart Glasses

Holger Spielberg guides us on an insightful tour of what he calls the “indexing of reality” – yes, AR is part of it, but it’s not nearly all!

As (almost) always, we’ll be at Homebase Berlin – and it looks as if free food and drinks might be back, thanks to our gracious event sponsors:

VZ Group

madvertise

readycheck

Time: September 20, 2010 from 6pm to 11pm
Location: Berlin
Street: Homebase Berlin – Köthener Str. 44
City/Town: Berlin

The Team is looking forward to see YOU there!

Original Post via MoMo Berlin

Time: May 10, 2010 from 7pm to 11:45pm
Location: Berlin
Street: Gaststätte St. Oberholz – Rosenthaler Straße 72a
City/Town: 10119 Berlin
Website or Map: http://www.sanktoberholz.de/
Phone: +491728912310

Organized By: Axel and Harald (it won’t be what some misunderstood …)
Seat Limit reached! For late acceptance, please go to HERE! Thank YOU

Please read carefully!

We asked – YOU answered* – We act

* Registration opened May 3rd – and we will close once apprx. 100 have confirmed to come. International guest will be treated in priority order (actually a ‘law’ within MoMo)

* This event will be limited to 100 attendees – First Come – First Serve (we will twitter the closing

* This event has either NO speakers, SURPRISE speakers or a very few, selected speakers on short notice at the event (barcamp style)

* In case of speakers, the only possible topic is: “Social” (see above)

* In any case: Bring your WiFi capable device with you

* Entrance is FREE as always – a few Drinks too, but more and Food is NOT for free this time.

This evening is organized by Axel (MoMo Hamburg) and Harald (MoMo Munich), due to the fact, that the MoMo Berlin Team already got a huge pipe line of events & actions in preparation for the rest of 2010.

Original Post via MoMo Berlin

Dear Friends of Mobile Monday Berlin,

To start off a busy Berlin MoMo year, the first event of 2010 on March 8th will take a look at global trends and the new ecosystem in the mobile industry from a bird’s eye perspective in order to get a grasp of “The Big Picture”.

While it’s natural that most mobile companies are focused on their specific solution, technology or business development, it’s important not to lose track of changes in consumer behavior or the underlying value chain.

That’s why Berlin MoMo will be inviting experienced analysts to hold short but in-depth keynotes about what has changed in larger trends and where the market stands both from a consumer and an industry perspective.

To follow up, we’ll have a panel discussion with a group of high-profile experts to put the analysts’ findings into perspective.

Our Speakers:

* Matthäus Krzykowski (Venture Beat)
* Martin Menzel (maniac lizard)

Our Panel Participants:

* Matthäus Krzykowski (Venture Beat)
* Martin Menzel (maniac lizard)
* Philippe Souidi (23ideas)
* Scott Lyons (Motorola)
* Markus Berger-de León (Abacho)

As always, after presentations there will be plenty of time for in-depth conversation and networking by the bar.

Ensure your seat by logging in (or register) and click under ***Please Check-IN*** WILL ATTEND on this site here (URL).
Please get your mobile or pdf ticket by clicking on the barcode icon appearing AFTER you clicked on Will Attend next to the event details.
(In case of any registration problems, we will handle them at the venue entrance on the very evening.)

Definitely another event not to be missed!

Time: March 8, 2010 from 6pm to 11pm
Location: Berlin
Street: Köthener Str. 44 (Homebase Berlin)
City/Town: 10963 Berlin

Your MoMo Team Berlin

Original Post via MoMo Berlin

Dear MoMo Berlin Friends,

The mobile world and traditional online and brand communication seems sometimes to stand apart like different worlds. E.g. the mobile scene meets annually at the World Congress in Barcelona, while protagonists of online and above the line advertising gather in Cannes.

Against this backdrop it happens frequently that, when asked by agency clients about possible mobile components of a marketing campaign, agencies lack connections to what’s going on in that area of the digital industry. Vice versa, application developers, mobile marketing agencies and startups often find it hard to get in contact with “established” advertising firms.

It’s the goal of the next Berlin Mobile Monday to change this status quo under the title of “Agency Day”. The event will be introduced by a keynote from veteran TV commercial producer and ADC member Hans-Joachim “Bulle” Berndt and a panel of experienced and entertaining representatives of both industries.
Subsequently we start with the networking part of the evening. To create maximum visibility for the attending companies, everyone is asked to send in a “one-slide” power point document of their business or company – e.g. on what you are providing and what you are searching for.

These slides will run in a loop on a screen at the event location to inform everybody about other guests and inspire networking. Please send your one-page business development pitch to berlin@mobile-monday.de.

Time: November 23, 2009 from 6pm to 11pm
Location: Berlin
Street: Köthener Straße 44
City/Town: 10963 Berlin

Original Post via MoMo Berlin

Dear Friends of Mobile Monday Berlin,

For many years, Location Based Services (LBS) have been the most disappointing “Killer Application” of the Mobile Internet. Technically, it was possible to locate a mobile phone user based on his proximity to mobile network cells and offer him bespoke services as early as 2001. But the well-known hindrances of the German mobile business – namely handset fragmentation and suffocating operator policies – prevented LBS to ever take off.

As in many other applications of the Mobile Internet, it took outside players to change the game. GPS-based location finding is not only more convenient than cell bearing but emancipates LBS from operator pre-product pricing, thus making a whole new array of services feasible and affordable to both businesses and consumers. However, as in all industries, the fact that a product and service is technically feasible and financially affordable does not mean that consumers will actually want it. Mobile TV is one recent example of a product that, despite much effort in creation, ultimately nobody wanted. Mobile payment is another one.

So how can LBS avoid the same fate? Quite obviously, for LBS there are some fundamental advantages already. Nokia, Apple and most other manufacturers of multimedia handsets have integrated mapping functionalities into the very default setup of their products. No-one in the market doubts that “location” is a highly attractive, even indispensable driver of services and advertising – in fact, through affordable car navigation systems it has already become a consumer standard.

However, all market players realize that the mere existence of maps and location-finding alone won’t bring in the money. They are not ends, but means – enablers for business-driven ideas and services. And these ideas and services, as on the internet, won’t come down from big corporations. They are being developed at street level – by startups, agencies or small internet companies. Who in turn often lack reach and stamina to establish themselves on the bigger scale needed to create sustainable business. So ultimately, the challenge is in bringing the players together in a sensible and profitable way – which is not easy given the fact that in Mobile, there is no unifying platform like Microsoft’s was for computing and the internet. This, however, is where grassroots industry organisations like Mobile Monday can play a significant role. And so it will – come and participate on September 7!

Time: September 7, 2009 from 6pm to 11pm
Location: Berlin
Street: Köthener Str. 44
City/Town: Berlin

Yours,
Mobile Monday Team
Berlin

Original Post via MoMo Berlin

Dear Friends of Mobile Monday Berlin,

Ringtones, Wallpapers, Java Games: that’s how entertainment media on mobile started out about 8 years ago. However, the expected craze for entertainment on mobile never materialized. Accordingly, some market players have disappeared, yet others have been scaling down or rewriting their business plans.

Operators and handset manufacturers are rethinking their role, while previously uninvolved parties like Apple and Google strive to reinvent the market.
That’s the background against which many companies from the mobile data industry are looking to define their future. Some of them have been in the market from the beginning, others – like social communities or LBS providers – are only now entering it. All in all, it looks like a fresh start!

This installment of Mobile Monday Berlin will take a broad look at where mobile entertainment is heading and what’s in store for the next 12 months. The speaker lineup reflects this broad approach:

- T-Mobile
- StudiVZ
- Dolby Digital
- Apprupt
- Yukoono
- FastFoot Challenge
- Exozet
- ZED

As always, after short presentations there will be plenty of time for in-depth conversation and networking by the bar.

We thank our national sponsors HTC and Qualcomm and our event sponsor DOLBY MOBILE:

Event Details
Date: June, 8th, 2009
Open: 05:45 p.m.
Start: 07:00 p.m
Location:
Homebase Berlin
Köthener Str. 44
D-10963 Berlin

Original Post via MoMo Berlin

While there’s hardly any other place with as many companies working in the sector of Mobile content, advertising, development and services, Berlin suffers somewhat from its geographical distance to Germany’s MNO headquarters. To bridge the gap, the next Berlin MoMo om March 2nd will be an “Operator barcamp”. Representatives from the Content and Portal and Marketing teams of all German MNOs will convene in Berlin to showcase what’s in stock for 2009 from their side and, at the same time, take in what Berlin’s mobile scene is working on. For some Berlin mobile companies, this may be a first occasion to meet their MNO points of contact in persona instead of working through aggregators, while operators get in touch with both established players and newly-founded startups from Berlin’s dynamic Mobile Internet industry.

Location:
HomeBase Lounge
Köthener Str. 44
D-10963 Berlin
Time: March 2, 2009 from 5:45pm to 10:30pm

Definitely an event not to be missed.

Original Post via MoMo Berlin

High Expectations and Bitter Realities

There were high expectations for the year 2008 in Germany, but looking back one sees mainly the bitter realities of an industry not yet established. If one thing can be depended on in the German mobile industry it is most likely the divergence between expectations and disappointments. No one talks about the soaring growth rates that were widely speculated about in combination with UMTS licensing and other flashy developments. Mobile initiatives, such as Mobile TV and Mobile Payment Solutions, receive merely an embarrassed smile when mentioned in a round of mobile experts nowadays. However, it can’t be denied that there is momentum in this industry, driven mainly by its technical and innovational nature. So there is hope for 2009 – this year among other achievements there was the new 3G iPhone, the Google Android and new developments of location based GPS services.

The last Mobile Monday of this year in Berlin, will look back on 2008 and will look to 2009, with a critical but also an encouraging angle. So there will be a lot to discuss – from the iPhone application to the iMode Story, from the MTV Media Plan to the learning of the mobile community and the newest LBS concepts from Finland and Berlin. These topics and more will be discussed in an open panel discussion with the following experts from the mobile industry:

Thorsten Lubinski – Alazar
Björn Behrendt – Hiogi
Christof Fromm – E-Plus
Markus Otte – MTV
Håkon Wium Lie – Opera (CTO)
Christophe Maire – Nokia

Time: November 17, 2008 at 7pm
Location: Berlin
Street: Köthener Str. 44 , HomeBase Lounge

As always the aim of the event is not for the speakers to present themselves and their companies, but to provide an event which will give value to all the mobile experts in the audience with clear relevant facts, success stories and an analytical industrial outlook – at the same time not forgetting the other side, the troubles with developments, marketing and acceptance of the mobile services and content.

Original Post via MoMo Berlin