Over this past holiday season, IBM reports that the conversion rate for shoppers on iPads was 6.3% compared with 3.1% for mobile devices overall, while Comscore indicates that twice as much commerce happens on tablets versus phones.
The retail sector is moving forward quickly to build experiences for consumers who shop in a lean-back, interactive tablet experience.
At this event, we’ll learn how local Boston retailers are trendsetters in this emerging sector of mobile as Rue La La, CustomMade, and others talk about tablet strategies and tablet success stories.
6pm – Doors open for networking
7pm – Begin formal event
8:15 till close – Networking
RueLaLa is located in the Innovation District / Seaport.
MBTA: 10 minute walk from South Station (Red Line, Commuter Rail, Amtrak). From South Station, walk south on Summer Street across the bridge. Take the first right onto Melcher Street. Turn right on A Street and walk several blocks. Turn left on Binford Street. Take first right onto Channel Street. The entrance is on your right.
Parking: There is some on-street parking.
In acknowledgement of Rue La La’s fifth year anniversary, we are hosting the event at their offices.
This event is jointly hosted with MITX.