The mobile OS war has been won. Android and iOS have captured the market. Windows Phone and BB10 are battling for market share. However, just when you thought it was over, several open source mobile OS platforms have begun to emerge on the scene. Could one of them be the new Android? This month’s event will focus on alternative Mobile operating systems including the new FirefoxOS, as well as providing information on Ford Motor Company’s OpenXC API.

Mozilla’s new mobile operating system, FirefoxOS, has been designed from Day 1 to show the world that the web can be the platform. Everything on the Firefox phone runs using web technologies, even when net connectivity is not available.

Jared Wein, Senior Software Engineer on the Mozilla FireFox front-end team, will explore the rationale for Mozilla to enter the mobile operating system space. Jared will also show how Mozilla has opened the full hardware stack up to developers, and has given web developers as much access to the phone hardware as “native” application developers have achieved on other mobile platforms.

The presentation will also incorporate some novel application discovery mechanisms as part of the consumer experience overview, and will feature a demonstration of the Firefox phone.

Randy Nunez from Ford will also provide information on a variety of additional open source mobile OS platforms that are catching the attention of the developer community.

Another presentation will focus on OpenXC. OpenXC is an API to your car – by installing a small hardware module to read and translate metrics from a car’s internal network, the data becomes accessible from Android applications using the Open XC library. You can start making vehicle-aware applications that have better interfaces based on context, can minimize distraction while driving, are integrated with other connected services, and can offer more insight into a vehicle’s operation. Chris Peplin, technical leader of the open-source project and Ford research engineer, will present an overview of the project, describe what you need to get started (very little!), and demo some interesting applications of vehicle data using the platform.

The meeting is FREE to attend, though Reservations are Required for security and catering purposes.

FREE parking is available to those who utilize Compuware’s parking deck and have their parking stub validated when signing in at the meeting. Refreshments will be served.

Mobile Monday Detroit is sponsored by the Mobile Technology Association of Michigan, Mobile Monday Michigan and Compuware.

About our speakers:

Jared Wein joined Mozilla 2011 as a Senior Software Engineer on the Mozilla Firefox front-end team. He has contributed to the development of desktop Firefox, and three major mobile platforms: Firefox for Android, FirefoxOS, and Firefox for Windows Metro.

Jared has a Bachelors of Computer Science (‘08) and a Masters of Computer Science (‘11) from Michigan State University. After working from the Mozilla headquarters in Mountain View, CA, Jared moved back to Michigan, and currently works remotely in East Lansing. Prior to joining Mozilla, Jared worked at TechSmith in Okemos, MI.

Randy Nunez is a Technical Specialist in Mobile Computing Technologies for Ford Motor Company where he leads the Mobile Computing workstream in researching emerging mobile trends and technologies, performing proofs of concepts for technology prove-out, writing internal technical briefs, and delivering presentations to various audiences. He serves on the advisory board for the Gartner Catalyst Conference, the IDC/IDG Enterprise MobileNext Forum, the US Enterprise Mobility Exchange, the TabTimes Think Tank, and the Enterprise Mobility Forum. He is also assistant organizer and planning committee member for Mobile Monday Detroit and holds memberships with the Mobile Technology Association of Michigan (MTAM) and the Institute of Electrical and Electronics Engineers (IEEE). Randy has a Bachelor of Science in Electrical Engineering with a Telecommunications Option.

Chris Peplin is a research (computer) scientist at Ford’s Research & Advanced Engineering division, and he is the technical lead for the Open XC project (http://OpenXCPlatform.com). Chris’ background is in web application development, infrastructure and distributed architecture design, and since joining Ford two years ago, has focused on Android services, microcontrollers and open source community management.

With the release of Windows 8 and Windows Phone 8, Microsoft has revamped their entire ecosystem and opened the door for a more seamless computing experience. Whether at work, home, or on the go, Microsoft is focused on allowing users to stay connected to the data that is important to them. Users no longer interact with Windows through just a PC, but through many new devices such as phones and tablets. This shift in the Windows ecosystem has changed the way both users and developers approach Windows.

Join speakers from (Microsoft) & Vectorform as we explore this new Windows ecosystem and how to get the most from what Microsoft has to offer. We will look at what defines Windows 8 and how it has changed the way a user a user interacts with their computing devices. Along the way, we will examine some of the new features and benefits of Windows 8 for both business and personal use. Vectorform will also provide some insight into the development process of a Windows 8 application, identifying some of the new pitfalls and ways to overcome them as well as some of the key features every Windows 8 application should have to be successful. Throughout the talk, Vectorform will be demonstrating a few of the applications that they have developed including Toolbox for Windows 8.

The meeting takes place at Compuware Headquarters on Monday, April 15th at 5:30 p.m., and is FREE to attend, though reservations are required for security and catering purposes.

FREE parking is available to those who utilize Compuware’s parking deck and have their parking stub validated when signing in at the meeting. Refreshments will be served.

OUR SPEAKERS:

Richard Geyer

Working as a lead interactive developer at Vectorform, Richard Geyer has specialized in developing both multi-touch and natural user interface applications on the cutting edge of technology. His proficiency in everything C# has allowed him to bring to life programs for nearly every Microsoft platform. Richard began his career at Vectorform with Microsoft Surface development for the Microsoft stores, developing one of the most popular Surface games, Galactic Alliance. Since then, he has created experiences for the PixelSense, Kinect, Windows 7, and Windows Phone 7. Currently, Richard is working on creating innovative applications for both Windows 8 and Windows Phone 8 including Vectorform’s own ‘Toolbox’ as well as many other client applications. Richard has come to love working on a variety of projects and platforms, and thrives to push both himself and the technology he works with to new and never before seen heights.

Other speakers To Be Announced.

Smart sensor networks, whether in a home, commercial building, or advanced vehicle platform have the power to transform our living, working and driving experiences. As sensors, mobile devices, and networked objects become more pervasive, the connected world will become more intelligent, self-diagnosing, and even more predictive in its interactions with human beings. With these billions of data points, business insights will beome richer and more valuable, and will enable greater adaptation to our needs.

Join Mobile Monday Detroit for a discussion of smart buildings and networked devices, and interaction with the mobile-enabled world.

The meeting takes place at Compuware Headquarters on Monday, March 11th at 5:30 p.m., and is FREE to attend, though reservations are required for security and catering purposes.

FREE parking is available to those who utilize Compuware’s parking deck and have their parking stub validated when signing in at the meeting. Refreshments will be served.

Mobile Monday Detroit is sponsored by the Mobile Technology Association of Michigan, Mobile Monday Michigan and Compuware.

OUR PROGRAM WILL INCLUDE:

A live demonstration of Automated Logic’s WebCTRL Building Automation system, which offers features such as temperature control, lighting control & energy monitoring, as well as integration into other building systems such as access control and critical system monitoring – from Darryl Trombley, Metro Control Systems.

SPEAKER INFORMATION:

Darryl Trombley, Metro Control Systems

Darryl Trombley is the WebCTRL Customer Support Manager for Metro Controls in Clinton Township. He has worked in the Heating, Ventilation & Air Conditioning (HVAC) trades since 1982 and has held various positions including HVAC Tech, Facilities Chief Engineer, HVAC Service Manage, HVAC Trade Expert Controls, Control Sstem Programmer, and Control System Trainer.

Steve Samolinski, OnStar Corporation

Steve Samolinski recently re-joined General Motors as a Manager of Global Planning for OnStar. He has over 12 years of experience in connected products and services including telematics and home automation. Prior to joining GM, he led Product Management for Nexia Home Intelligence at Ingersoll Rand. During his time there, Steve led the development and launch of hardware products including locks, thermostats, and energy management devices in addition to the web and mobile interfaces that allowed consumers to access their home from anywhere. At OnStar, he led the development, launch, and operations for diagnostic services including OnStar Vehicle Diagnostics.

Phil Zito, Johnson Controls

Phil Zito is Technology Project Development Engineer – Panoptix for Johnson Controls.  Additional bio details available soon. Phil is a professional in the Building Automation and HVAC industry. He brings extensive background focused on IT, BAS, HVAC, third-party integration, sales, management and energy management.

THE FIRMS REPRESENTED BY OUR SPEAKERS:

Metro Controls

Metro Controls is a Building Automation dealer and represents Automated Logic of Kennesaw Georgia. Automated Logic is part of the United Technologies group of companies. Automated Logic Corporation (ALC) manages automation and control systems, including energy management, temperature control, lighting control, and facility management. Built on the BACnet backbone, ALC systems and services integrate the strengths of multiple sub-systems to provide custom solutions that meet a client’s energy and comfort objectives.

OnStar

OnStar Corporation is a subsidiary of General Motors that provides subscription-based communications, in-vehicle security, hands-free calling, turn-by-turn navigation, and remote diagnostics systems throughout the United States, Canada and China. A similar service is known as ChevyStar in Latin American markets. In September 2011 the president of OnStar stated that the service had more than six million customers.

Johnson Controls

Johnson Controls is a global diversified technology and industrial leader serving customers in more than 150 countries. They create products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles. In 2012, Corporate Responsibility Magazine recognized Johnson Controls as the #5 company in its annual “100 Best Corporate Citizens” list.

The October 15th meeting of Mobile Monday Detroit will focus on mHealth apps, devices & impact on the healthcare industry. The event takes place at 5:30 p.m. at Compuware Headquarters in Downtown Detroit, and is open to all who have an interest in learning about this rapidly growing segment of the mobile / wireless industry.

Mobile healthcare, also known as mHealth, is one of the fastest growing segments of the mobile technology industry globally; it is also an incredible opportunity for Michigan’s economy.

What exactly is mHealth? It is healthcare enabled by the use of mobile phones and other wireless devices, and it is a technology that is transforming healthcare from a physician and hospital-centric system to one that endeavors to connect all the entities involved in the healthcare process (including patients) via mobile in order to achieve the collection of community and clinical health data, delivery of healthcare information to practitioners, researchers, and patients, real-time monitoring of patient vital signs, and direct provision of care.

The wireless industry is reshaping the healthcare landscape in America and around the world. Through Mobile applications and technology, mHealth solutions have the potential to reduce medical costs and errors, remove geographical and economic disparities and reinforce consumer-focused and personalized healthcare for millions of people regardless of location, race, age, gender or disability. With more than 327 million wireless subscriber connections in the U.S., mHealth solutions are vital to making healthcare more efficient, effective and patient-focused.

This MobileMonday event will discuss the Healthcare industry’s use of mobile technology with specific focus on apps & devices. We will provide Michigan-based speakers who can present information about the use of mobile technologies in a healthcare environment and the resulting impact.

Speakers will include:

• Kevin Lasser, CEO, JEMS Technology
• Caston Thomas, CEO, iWorksTech
• Laurence Kirchmeier, Technologist, Office of Enabling Technologies, University of Michigan Medical School
• Dr. Ralph D. Pearlman, MD, Founder/CEO, Pearlswan Communications

THE TOPICS:

Kevin Lasser will discuss his firm’s proprietary live streaming, HIPAA compliant, reliable, fully reimbursable streaming video technology for mobile devices that is being utilized by health facilities throughout the US and China and the impact that technology is having on those facilities.

Caston Thomas will focus on: If FedEx Ran Your Hospital…Five and a Half Things You Would Do Differently. Over the last five years hospitals have been dealing with mandates, cost pressures, a rollercoaster of economic issues, and rapid advances in technology. What once was an “industry” that was behind the rest of the business world by ten years has now become the industry that is leading in technological innovation. Mobile technology is a big part of that change, and Michigan has taken a leadership role in producing positive outcomes, lean, and technology adoption.

This presentation will:

• relate important healthcare/hospital statistics that put mobile technology adoption into perspective
• list approaches that hospitals use that will dramatically change service levels, responsiveness, pro-activeness, and use of information (all of which mobile are areas where mobility can be an agent of change)
• present a model mobile technology that is built to improve operations, workflow & collaboration
• offer an idea for how Michigan hospitals can collaborate to dramatically improve patients & families’ perceptions about care, operational efficiencies, workflow and collaboration (using mobile technology).

Laurie Kirchmeier will present on UMSkinCheck and other mobile apps that have been developed at the University of Michigan Medical School.

Dr. Pearlman will discuss one of the most important things a physician does…communicating with patients, answering questions, and educating them about their illnesses and will explain how a simple mobile animation application, Meditoons, has overcome the challenges of effectively communicating with patients about the development of their disease. Dr. Pearlman will discuss the roadmap to creating Meditoons, and his current and future plans for incorporating Meditoons into his busy surgery practice. Dr. Pearlman will be assisted by Meditoons Program Manager, Rob D’Amico, who will be available to discuss the creative and technical challenges of creating Meditoons and the communications and promotional strategy devised to build awareness and traffic for the Meditoons app.

OUR SPEAKERS:

Kevin Lasser

A self-admitted “serial entrepreneur”, Kevin B. Lasser has over 25 years of experience in business building, finance and technology solutions. As CEO of JEMS Technology, Mr. Lasser oversees business operations in the U.S. as well as internationally for JEMS – which is becoming the preferred choice of health care institutions worldwide for telemedicine.

Prior to JEMS, Mr. Lasser was CEO and co-founder of Encryption Security Solutions (ESS) and Pure Entropy Technologies (PET) where he led both companies in becoming world class providers of encryption / cyber security solutions to commercial concerns and government / military installations.

Prior to ESS and PET, Mr. Lasser was President and founder of Sage Financial Corporation (Sage) which excelled over a 10-year period. Sage was consistently in the “Top 10 Money Finders Group” from esteemed organizations such as GE Capital, Pitney Bowes Financial and Maryland National Financial and funded over $220M for small to mid-size businesses. Mr. Lasser is a graduate of The University of Michigan – Business School with high honors.

Caston Thomas

Caston Thomas is CEO of iWorksTech. Complete bio pending.

Laurence Kirchmeier

Laurence (Laurie) Kirchmeier is a “seasoned” software developer with over 25 years experience. He is currently a Senior Technologist in the Office of Enabling Technologies at the University of Michigan Medical School where he is currently leading a mobile application development group within the Medical School, and is developing a strategy for developing and supporting mobile application development within the School and the University of Michigan Health System. Over the last year three mobile apps have been developed: UMSkinCheck, MDStat+ and SecondLook.

Laurence has been with the Medical School for over two years and led an initiative evaluating the use of real-time collaboration technologies including h.323 videoconferencing, Adobe Connect, Microsoft Lync and Vidyo.

Prior to his current position with the Medical School, Laurence worked for eight years with Merit Network Inc. a non-profit company that manages the Research and Education network for the state of Michigan. He focused on End-to-End Performance Testing & Network Measurement and High Performance Network Applications. Laurie has also served as a representative of Networking R&D to the Merit Managers group in the absence of a Networking R&D Director.

Laurence also worked with Internet2 on high-performance network applications and Media Station Inc. where as technical director he worked on design and development of multi-media products for Disney Interactive, Hasbro, Harper-Collins, Mattel, Philips and IBM.

Dr. Ralph D. Pearlman

Dr. Ralph D. Pearlman, MD FASCRS is section chair of Colon and Rectal Surgery at Providence hospitals and Founder / CEO of Pearlswan Communications.

LOCATION:

Once again Mobile Monday Detroit will take place at Compuware headquarters in downtown Detroit (One Campus Martius, Detroit, MI), and as always, attendance is FREE, but advance registration is required for security purposes. Free parking is available (with ticket validation at sign-in) in Compuware’s parking deck directly behind the headquarters building, and refreshments will be served.

Mobile Monday Detroit

In today's mobile technology-oriented world, consumers are using their mobile devices to share more and more personal information on a daily basis that they assume is protected; many businesses are doing the same.

Unfortunately, out of 100 APKs downloaded, only one is properly obfuscated. That means only 1% of Android applications have protected source code, and reverse engineering the original source code on both Android and Windows Mobile is relatively simple. While iPhone and Blackberry are more secure, they too are at risk.

• 99% of Android apps are exposed to security threats from hackers
• In many cases, apps are connected to a back-end database which may include credit card numbers, employee information such as social security numbers, and proprietary source code - all at risk.

Not properly protecting this information could be very costly for an organization, as well as leading to potential legal ramifications.

In this month's Mobile Monday Detroit, we present two Michigan-based experts to discuss the importance of properly securing mobile apps and the best way to achieve it.

Our presenters include:

Godfrey Nolan, Founder/President of RIIS, Author of "Decompiling Android"

who will be discussing ways developers can go about securing their mobile apps, whether on iPhone, Android, Windows or Blackberry. He'll review tools and techniques that hackers use to attack mobile apps, as well as steps that developers can take to protect against these attacks.

Jon Oberheide, Co-founder/CTO of Duo Security

Presentation details available soon.

REGISTER FOR OUR DOOR PRIZE!

Attendees at this month's event can register to win a copy of Godfrey Nolan's book, Decompiling Android which looks at the reason why Android apps can be decompiled to recover their source code, what that means to Android developers, and how code can be protected from prying eyes. The book includes:

• an in-depth examination of the Java and Android class file structures
• tools and techniques for decompiling Android apps
• tools and techniques for protecting Android apps
  

Register at the MTAM information table in the meeting location by submitting your business card.

OUR SPEAKERS

Godfrey Nolan is Founder and President of RIIS, an IT services firm in the Metro Detroit area specializing in mobile development.  He is also the author of "Decompiling Java" (Apress, 2004) and "Decompiling Android" (Apress, 2012) and has written numerous articles for magazines and newspapers in the United States, the United Kingdom and Ireland.  Nolan has had a healthy obsession with reverse engineering bytecode since he wrote Decompile Once, Run Anywhere which first appeared in Web Techniques in September 1997. Godfrey has spoken at AnDevCon, JavaOne, ASP-Connections, VSLive, Codemash, Code PaLOUsa, 1DevDay, and many local Java and .NET user groups on a wide range of topics such as continuous integration, executable requirements and mobile security.

Godfrey has a B.E. Degree in Mechanical Engineering from University College Dublin, as well as a Master of Science Degree in Distributed Computing from the University of the West of England.

Jon Oberheide is Co-founder and CTO of Duo Security. More details about Jon available soon.

LOCATION:

Once again Mobile Monday Detroit will take place at Compuware headquarters in downtown Detroit, and as always, attendance is FREE, but advance registration is required for security purposes. Free parking is available (with ticket validation at sign-in) in Compuware’s parking deck directly behind the headquarters building, and refreshments will be served.

SPONSORSHIP:

Mobile Monday Detroit is sponsored by Mobile Monday Michigan, Compuware and the Mobile Technology Association of Michigan.

Detroit, MI 48226 - USA

Monday, September 10 at 5:30 PM

Attending: 44

Details: http://www.meetup.com/Mobile-Monday-Detroit/events/76389872/

This month’s event will feature speakers exploring the myriad of legal issues related to the development and/or use of mobile technologies. Speakers will include:

o Robin Luce-Herrmann, Attorney, Butzel Long
o Mike Watza, Partner, Kitch Drutchas Wagner Valitutti & Sherbrook and General Counsel, Mobile Technology Association of Michigan

Attorney Luce-Herrmann will discuss one of the hottest topics in digital media today, mobile data management. As we all know, constantly evolving legislation and regulation plays a major role in the management of personal identifying information and protected health information. Advances in geo-location and geo-social tools have opened new questions that push the boundary of our understanding of privacy. Even with data management tools, data use by individuals, businesses and law enforcement creates new hazards and perils for users and programmers alike. Attorney Luce-Herrmann will highlight the issues you will likely see as tomorrow’s headlines in the area of mobile data management.

Details on Attorney Watza’s presentation will be available shortly.

LOCATION:
Once again Mobile Monday Detroit will take place at Compuware headquarters in downtown Detroit, and as always, attendance is FREE, but advance registration is required for security purposes. Free parking is available (with ticket validation at sign-in) in Compuware’s parking deck directly behind the headquarters building, and refreshments will be served.

SPONSORSHIP:
Mobile Monday Detroit is sponsored by Mobile Monday Michigan, Compuware and the Mobile Technology Association of Michigan.

In the consumerization of IT, BYOD is a phrase that has become widely adopted to refer to employees who bring their own computing devices – such as smartphones, laptops and tablets – to the workplace for use and connectivity on the corporate network.

BYOD is making significant in-roads in the business environment with about 90% of employees already using their own technology (in at least a limited capacity) at work. In most cases, businesses simply can’t block the trend. And some believe that BYOD may help employees become more productive.

However, BYOD also presents a number of issues that need to be addressed by companies, such as:

• Data breaches. For example: If an employee uses a smartphone to access the company network and then loses that phone, the confidential data stored on the phone could potentially be retrieved by outside parties.
• Tracking and controlling of access to corporate and private networks.
• Troubleshooting can also be a major problem in an environment where employees are utilizing a multitude of different technologies. Compatibility of employee hardware with organization software and applications should not be overlooked when considering BYOD.
• Damage liability. If an employee brings their personal device to work, and it is physically damaged through no fault of their own, should the organization reimburse the employee for the full price of the device?

So how does a company handle these issues and the others that arise from this rapidly-growing trend?  Find out from experts at the next meeting of Mobile Monday Detroit at Compuware headquarters.

SPEAKERS / PANEL MEMBERS:

• Randy Gower, Sales Manager, Good Technology (Speaker)
• Matt Hovey, Innovation Architect, General Motors
• Don Beyer, Corporate Director – Technical Services, Oakwood Healthcare System
• Tim Thurnau, Director of Mobile Architecture and Engineering, Ally Financial, Inc.
• Dominic G. Rinna, Mobility Operations Leader, GE

LOCATION:

Once again Mobile Monday Detroit will take place at Compuware headquarters in downtown Detroit, and as always, attendance is FREE, but advance registration is required for security purposes. Free parking is available (with ticket validation at sign-in) in Compuware’s parking deck directly behind the headquarters building, and refreshments will be served.

SPONSORSHIP:

Mobile Monday Detroit is sponsored by Mobile Monday Michigan, Compuware and the Mobile Technology Association of Michigan.

BIOS FOR MODERATOR / SPEAKER / PANELISTS:

Event Moderator, Randy Nunez, Tech Specialist – Mobile Computing, Ford Motor Company

Randy Nunez is a Technical Specialist in Mobile Computing Technologies for Ford Motor Company where he leads the Mobile Computing workstream in researching emerging mobile trends and technologies, performing proofs of concepts for technology prove-out, writing internal technical briefs, and delivering presentations to various audiences.  He serves on the advisory board for the Gartner Catalyst Conference, the IDC/IDG Enterprise MobileNext Forum, the US Enterprise Mobility Exchange, the TabTimes Think Tank, and the Enterprise Mobility Forum. He is also Assistant Organizer and Planning Committee Member for Mobile Monday Detroit, and holds memberships with the Mobile Technology Association of Michigan (MTAM) and the Institute of Electrical and Electronics Engineers (IEEE). Randy has a Bachelor of Science in Electrical Engineering with a Telecommunications Option.

Featured Speaker, Randy Gower, Sales Manager, Good Technology

Randy Gower serves as the Sales Manager for Good Technology supporting enterprise accounts in Michigan and northern Ohio.  In this role he is responsible for delivering multiple solutions that enable enterprises to provide secure email, collaboration, device, content and application management across a wide range of mobile devices.  Randy has over 25 years of diversified sales and business development experience in retail automation, business intelligence, ERP, CRM, Software as a Service and mobility. In his career, Randy has enjoyed success representing NCR, JBA International, Oracle, SAS Institute, Salesforce.com and Good Technology. Randy graduated with a Business Administration degree from Ferris State University and has worked in Michigan and the greater Midwest with Fortune 1000 clients during his entire career. He and his family currently reside in Commerce Township.

Panel Member, Tim Thurnau, Director of Mobile Architecture and Engineering, Ally Financial, Inc.

Tim Thurnau joined Ally financial in July 2008 as the Director of Mobile Technology.  In this role, he has global responsibility for all Mobile-related technologies and strategy. Prior to joining Ally, Tim held various leadership positions in telecommunications and mobility at both Enterprise Car Rental and Allstate Insurance Company during his 20-year career. He received a Bachelor’s degree in Economics from Michigan State University and holds multiple IT certifications.

Panel Member, Matt Hovey, Innovation Architect, General Motors

Matt Hovey is currently Innovation Architect and Principal Mobil Technologist at General Motors. He has led telematics and mobile technology teams in both Engineering and Information Technology domains, including OnStar’s Advance System Architecture team and GM’s Mobile Computing group. Matt has authored or managed several records of invention and patent applications, including OnStar’s next-generation over-the-air telematics protocol (US Patent #7881251). In his role of defining the mobile computing experience for one of the largest corporations in the world, Matt is actively engaged in shaping the future of mobility through working with executive leadership of major wireless providers, leading device manufacturers, and mobile platform suppliers.

Panel Member, Don Beyer, Corporate Director – Technical Services, Oakwood Healthcare System

Don Beyer has over 20 years of experience in the IT industry spanning several industries including automotive, healthcare, and produce. During his career he has had the opportunity to participate in nearly every aspect of the business, from application design and development, enterprise architecture, and business management through advanced technology research, 24X7 data center operations, production operations and customer support and service. Don holds an undergraduate degree in Computer Science from Michigan State University, an MBA from University of Michigan-Dearborn, as well as a Masters in Industrial and Manufacturing Systems Engineering from Rackham graduate school, University of Michigan. He currently holds the position of Corporate Director, Technical Services at Oakwood Healthcare reporting to the CIO and responsible for strategy, architecture, implementation and on-going operation of the organization’s infrastructure. Outside of work he is a published board game designer, author, husband and father of two and a half teenagers.

The mobile gaming landscape is growing at an exponential rate and becoming more complex than ever. Mobile gaming has a stand-alone market, but mobile gaming technology is also being incorporated into branded marketing strategies in rapidly increasing numbers.

On a stand-alone basis, mobile games continually lead the top grossing charts for driving significant investment and capital. But with the rise in opportunities also comes the rise in competition, and today’s mobile games market is no exception.

On the marketing side, savvy brands are incorporating game-like promotional experiences into their mobile mix to encourage customer / potential customer engagement.

This session of Mobile Monday Detroit will focus on today’s trends in mobile gaming – from both the stand-alone and marketing perspective.

For those interested in stand-alone mobile gaming, we will review key business models, monetization and marketing strategies. We will also review best practices and what to consider when entering the games market or seeking to grow your mobile games business.

For those interested in utilizing mobile gaming technology as part of a marketing strategy for brands they represent, we will delve into a range of game-types from win-wheels and photo hunts on mobile sites to robust games built in native apps. We will also review case studies across industries, and highlight new opportunities for marketers when bringing mobile gaming into the marketing mix.

OUR SPEAKERS:

Matt Tuburgen, Mobile Technology Consultant, TechSmith
Matt’s background consists of over 10 years experience in mobile apps and games. He has served in senior management positions for American Greetings, THQ and W3i along with supporting multiple successful startups. His background includes media acquisitions, product management and business development with partners spanning NFL to Disney. Most recently, Matt served as head of Recharge Stuidios, a mobile gaming investment fund supporting freemium mobile gaming businesses. In addition to Recharge Studios, Matt also deployed a $10 million mobile game investment fund.

Matt recently relocated his family back to his home state of Michigan and currently is supporting TechSmith Corporation in its emerging mobile and cloud business units. Matt also serves as an advisor to multiple mobile organizations including SlideMe, a leading third-party mobile app store, and Taptica, a leading mobile advertising network.

Ann Woo, Director of Product Innovation, ePrize
As Director of Innovation – Mobile at ePrize, the global leader in digital engagement, Anny develops products for the mobile channel, identifies emerging mobile trends, communicates external research findings, brainstorms concepts and develops benchmarks. She has held a variety of positions in marketing services/promotions for 13 years, and has worked on projects for a variety of national advertisers. Prior to ePrize, Anny worked at Livonia-based Valassis where she managed and grew the CRM business.

LOCATION:
Once again Mobile Monday Detroit will take place at Compuware headquarters in downtown Detroit, and as always, attendance is FREE, but advance registration is required for security purposes. Free parking is available (with ticket validation at sign-in) in Compuware’s parking deck directly behind the headquarters building, and refreshments will be served.