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MoMo Dublin – Sept. 16th – Mobile Advertising

You’ve noticed that every person in Ireland has a smartphone (and more are adopting tablets too), so for advertisers, everyone is reachable personally and directly, any time anywhere. How does that change opinions and purchasing behaviour of the population? Should all Irish companies embrace this very personal channel? and what are the opportunities in this business?

Our line-up of speakers will shed a light on this growing trend and explain how mobile technology will have an irreversible impact on every company’s marketing activities.

Kindly sponsored by Morgan McKinley who open up their premises for us, please register now to attend this free event, come network with peers and listen to our stellar cast of industry speakers:

Kevin Foley, Co-founder & Director of Adforce.com, which was established in 2009 to help companies engage with their customers on mobile, tablet and web. We specialise in digital advertising and publishing, helping customers both profit from the opportunities and triumph over the challenges offered by the rapidly changing world of digital media.

Our second speaker is Julian Douglas, Founder & MD at Entertainment.ie, the most up to date entertainment based website in the country, bringing the latest movie & music news, celebrity gossip, cinema listings and fantastic competitions. Entertianment.ie is part of The Electric Media’s Mobile & App Network.

Our third speaker is Tony McCarthy, founder & CEO of Mobile Media Placement that create interactive and entertaining advertising for brands in gaming that the people who love their brands, will love them even more.

See you all there,

Norbert, Declan & Rory.

MoMo Dublin – May 14th – Future Mobile Ecosystems

http://www.rte.ie/blogs/digital/files/2012/10/Small-dig-logo.jpgMobile Monday Dublin, in association with RTÉ Digital, is pleased to bring you a morning discussion on the challenges and opportunities in the Mobile Ecosystem, covering trends and opportunities in the Mobile sector, from the business models required to make mobile platforms and services work, to mobile monetisation and the key drivers needed to make money from advertising revenues and Apps.

Chaired by Ben Hurley, CEO of the NDRC, representatives from the industry including comScore, Marino Software, iMob Media, Facebook, RTÉ Digital, NDRC, and Hailo, will discuss the topics of Mobile trends, business models, monetisation, and how best to seize opportunities and quickly identify the challenges.

This event is Free but Requires Registration due to the limited number of seats available.

Hope to see you there!

Declan O’Leary and Norbert Sagnard, Organisers of MoMo Dublin.

MoMo Dublin – Feb. 11th – Opportunities in mHealth

According to a new market report published by Transparency Market Research the global mHealth market is expected to reach US$10.2bn. by 2018 from US$1.3bn. in 2012 at a CAGR of 41.5% from 2012 to 2018. M-Health is defined as where the consumer uses the mobile device in healthcare.

The monitoring services segment is in a commanding position having contributed about 63% of the global mHealth market revenue in 2012, with the identification, storage and delivery of real time information securely to mobile devices or the secure monitoring of data with alerts to mobile devices or secure messaging between medical and mobile devices (M2M).

Between now and 2018, there will be new opportunities that our panel of experts will discuss for you at this all-afternoon free seminar (places are limited so register on time). This event is an absolute must if your company already provides IT to the Health market (mobilize your solutions), or in the mobile sector and you intend to use your capabilities to offer m-health solutions (with or without IT for Healthcare companies).

Our speakers are from Vodafone, UCD, EPPOSI, Vu2Vu and Shimmer Research.


2:00pm Welcome + Networking

2:25pm From the lab to the consumer – a practical overview of mHealth deployments

Shimmer Research: Kieran Daly

2:50pm mHealth: The Vodafone perspective

Vodafone Ireland: Lorna Brady & John Kelly

3:15pm Networking break

3:45pm mHealth: the latest technological developments and teh new Connected Health Technology Centre Initiative

UCD TRIL Centre: Dr. Brian Caulfield & Vu2Vu: Godfrey Fletcher

4:10pm The role of mHealth in the current healthcare paradigm shift with concrete examples for development and implementation

EPPOSI: Nick Guldemond

4:35pm Conclusions + Networking

THANK YOU to our sponsor ENTERPRISE IRELAND, who allows us to make this event free of charge, however you Must Register to participate. Make sure you register on time to secure a seat and if you register, we do count on seeing you there (please let us know if you can’t attend anymore even on Monday morning).

MoMo Dublin – 21/22 Aug – Smart Accessibility Awards & Workshop

The Vodafone Foundation Smart Accessibility Awards 2012 are hosting a €200k prize fund competition.  It is calling on developers across Europe to design smartphone applications and services which consider the needs older people and people with disabilities.

In support of the competition, Vodafone, Mobile Monday Dublin, in conjunction with NDRC Inventorium have partnered with the NCBI Centre for Inclusive Technology and the Irish Internet Association (IIA) to run a two-day workshop to stimulate the generation of smartphone app ideas to submit to the competition for a share of €200k worth of prize money.

The two-day workshop (on 21-22 August) will explore the challenges, problems and commercial opportunities that exist for developers and entrepreneurs when building smartphone applications that consider the needs of this significant demographic.

The competition will award the best smartphone application in four areas:

  • Social participation: refers to applications which help users to become more involved in today’s society and help them benefit from using new technologies, whatever their age and/or capacity.   The aim is to help everyone to access the web and social media through smartphones.
  • Independent living: refers to applications which help users with everyday tasks such as washing or opening a door easily and safely so that they can live more independently.
  • Mobility: refers to applications that enable users to travel freely and safely whatever kind of transport system they would like to use. It also refers to the use of GPS and locations apps that can help guide people in unfamiliar places.
  • Wellbeing: refers to applications that improve the users’ health and overall feeling of wellbeing.

Entrants will compete for a share of the €200k prize fund from 30 May 2012 to 15 October 2012. Finalists will present their application to the jury in a final event that will take place in December in Spain.

Workshop Agenda - To participate in the free workshop, please do register on EventBrite.

Schedule for TUESDAY 21 AUGUST:

User perspective and personal experience

This session gives you the opportunity to fully understand the challenges faced by users with disability.

Technical demonstration of tools and applications

See real life examples of mobile solutions that improve the accessibility of mobile devices. Assistive technologies such as screen readers or alternate text entry systems, accessible applications that have been developed with the design for all paradigm or mobile simulators will be presented. This will be an interactive session that will allow you to test these applications with several mobile devices and see how these technologies improve the quality of life with users with disabilities.

Simulation of disabilities and videos of user testing

Feel what it’s like to experience a disability through a simulation / video of user testing. Also get a chance to discuss how daily life with impairment changes your design and testing practices.

Concept Development Workshop

We start with a period of ideas expansion – we grow the realm of possibilities.  A suite of activities starts with a problem identification phase.  We use structured techniques to get a wide range of potential solutions to problems and related problems.  We test the problem out to see if it is amenable to creative solutions by applying tools, systems and techniques. People undertake this work in teams of 4 to 6 people.

Each team then choose their best 1 or 2 ideas and prepare a visualisation and a short (5min) presentation of their work in progress.  At this point there is an opportunity to get behind specific ideas – some ideas may need to combine. Maybe someone not in the team has specialist knowledge that can advance the idea. Teams regroup. Some ideas die for lack of further interest.


Schedule for WEDNESDAY 22 AUGUST 2012:

Commercial Development Workshop

In the next phase a single idea is developed by each (new) team. We look for viability, feasibility and desirability. We might morph ideas incrementally to see if seeing them in a new light can improve them. We expect the teams to begin to refine an idea in a form that they can communicate key issues to others – which they then have to do.

Market demand, customer identification and routes to market are explored.  Differing product pricing and revenue strategies are examined and following a further session of third party feedback, teams refine their final proposition to present to the audience.  All of this happens at a break-neck pace. Ideas are created, expanded, refined or culled, evaluated and summarised.

Day 2 culminates in a pitching session to a panel of expert judges to provide concise and pertinent feedback on each idea.   Next steps are explored  in the context of further supports available from Inventorium and the process and timelines for submitting entries to the Vodafone Foundation Smart Accessibility Awards 2012.

NDRC is an early stage investor in high impact ventures based on research outputs. NDRC Inventorium provides methods and processes for building collaborations, generating ideas, and turning these ideas into business propositions. NDRC Inventorium works with researchers, startups, existing businesses, social enterprises, and individuals who want to make innovative ideas into profitable ones. NDRC Inventorium is part funded by the European Regional Development Fund through the Ireland-Wales Programme (INTERREG 4A).


MoMo Dublin – 14 May – Going Mobile with Google

We’re invited to enter the ‘Googleplex’ of Europe, which is conveniently located in Dublin!
You would have been in deep sleep or on planet Mars if you still wonder what Android means in the mobile space. But have you heard of GoMo? or of The App Galaxy? Google extends a special invitation to our local MobileMonday community for an evening session. Here you can learn from their experts about two major initiatives.

One is for spreading the adoption of mobile sites among all businesses – “GoMo” – and one is intended for developers – “The AppGalaxy” – to spur those writing app(s) to consider it the start of a business. Come hear the stories from Googlers Simon Bolger, Sandra Whitney and Peter McAvoy:

  • 6:00pm Welcome drinks & Networking
  • 7:00pm Introduction by Simon Bolger, Head of Online Partnerships EMEA
  • 7:10pm ‘How to go Mo’ by Sandra Whitney, Global Head of Online Partner Acquisitions
  • 7:30pm ‘Guide to the App Galaxy’ by Peter McAvoy, Mobile Solutions Specialist
  • 7:50pm Google Mobile in Action: Ciaran Maher, CTO, Daft.ie
  • 8:10pm Networking
  • 9:00pm Close

This event is free of charge, you Must Register by noon 14th May due to security reasons.

Monday, May 14, 2012 from 6:00 PM to 9:00 PM (GMT)
Googleplex EMEA
Gordon House
Barrow Street, Dublin

Join MoMo Ireland Feb. 28th at MWC 2012 Festa Catalana

Hola mobilistas!

It's time again for the pilgrims of the mobile industry to go back to the Mobile World Congress in Barcelona. There may be a public transport strike, so what? The weather is expected to be around 16C, we want to network and we want to party after-hours. Sounds like a MoMo manifesto!

So you're kindly invited to come along to our MobileMonday Ireland Festa Catalana, an after-show party organised by MoMo Dublin and Belfast chapters. We take care of the venue, a welcome drink, the food and the music, you just pay for your drinks on-site... fair and square.

Location: Braseria Rossini Plaza Real 13, Barcelona
Time: February 28th, from 7:30PM to 11:55PM

Make sure you Register Here, as the venue has a maximum capacity and we can't push the walls.

We're looking forward to meet you soon, either on the MoMo Belfast stand 1E67 (both hall 1) or the EI stand 1F17, or most certainly on Tuesday 28th evening at our Festa Catalana!

Hasta la vista!

MoMo Dublin Nov. 21st Presentation from Blackberry

A few people asked us for Sanyu Kiruluta’s presentation from Monday. She has graciously allowed us to post it here. momo-dublin-the-blackberry-opportunity Thanks to all who came on Monday! Ronan

MoMo Dublin – Nov. 21 – BlackBerry App Devs

MobileMonday Dublin presents another free networking event for our local community of mobile professionals.

This time we focus our attention on developing apps for the BlackBerry platform.

Announcing the company’s Q2-11 results on 15 Sept., Jim Balsillie, Co-CEO at Research In Motion said: “We will continue to build on the success of the BlackBerry 7 launch to drive the business as we focus our development efforts on delivering the next generation, QNX-based mobile platform next year.”

In July 2011, BlackBerry App World was available in over 100 countries, seeing an average of 3 million downloads per day, and they also crossed the 1 billion app download milestone! The opportunity for Irish developers is clear.

This MobileMonday Dublin event will provide a unique chance to get the inside track from RIM’s senior developer relations expert Alex Bowker.

Find out more at our event on Mon. 21 November 2011 at 6-9pm at the Gibson Hotel.

Book early to reserve your seat, as places are limited.

6:00 Registration & Networking

6:55 Introduction
Norbert Sagnard, MobileMonday Dublin

7:00 “Building efficient Super Apps”
Sanyu Kiruluta, Developer Relations Team Lead  EMEA, RIM

7:20 Irish Case Study 1: Guardian24

Paul Donnelly, CTO, Guardian24

7:40 Closing Remarks & Draw for RIM freebies

8:00 Closing Remarks & Networking
Ronan Cremin, MobileMonday Dublin

9:00 End

MoMo Dublin – September 19th – Showcase Ireland

momodub-logo-sFor the first time ever, the two MoMo chapters on the island of Ireland (Dublin & Belfast) are joining forces to offer you an afternoon event to network with fellow mobile pros from across the border.

We will showcase indigenous companies that have been successful in the mobile industry on a global stage; senior representatives from Altobridge (connecting remote communities, GSMA Award winner), Aepona (mobile cloud, GSMA initiative winner), Openmind Networks (messaging), TR2 (payments) will show you how their company made it big worldwide.

Also you’ll see a selection of exciting new Irish app companies on stage.

Thanks to Lead Sponsor NOKIA and sponsors Enterprise Ireland, InterTrade Ireland and Invest Northern Ireland, this event is free of charge but due to limited seats, registration is required. Please do register if you know that you will be coming. We have also negotiated a reduced overnight rate of EUR99 with the Hotel Gibson.

Registration required—get your ticket here: http://momodub-showcase-erec.eventbrite.com/

MoMo Dublin June 13th We’re having a barbeque!

It’s that time of the year when our Dublin community of mobile industry professionals could do with a summer grub to meet and chat about … mobile stuff!

So we’re holding a Barbecue on Monday 13th June in a cool venue on the River Liffey.

Although this event is free to attend and includes a burger & a beer - thanks to our sponsors dotMobi and Sagnard Associates - places are strictly limited to 100, so we kindly ask you to register ASAP at the following URL: http://momodub-bbq.eventbrite.com/

See you there!

Declan, Ronan, Rory & Norbert

The MobileMonday Dublin Team

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