Important Update: Please Note Event Date Changed from 5th of March to 26 March
Speaker: Kai-Roger Herzberger, CMO Daily Deal
No question, couponing polarized. The argument about Groupon’s IPO and the acquisition of Daily Deal by Google to make waves.Hardly a week goes by without headlines currently. The bold letters all too often avoid the confrontation with the actual business model.We are very grateful that we at the Mobile Monday, the opportunity to draw attention to some facets of public discussion and present our view of the business model as part of the Mobile Internet.
Who, as we offer the couponing model, companies the opportunity to win new customers with discounts between 40 and 80 percent, consists of the accusation, especially to attract bargain hunters. Critics have long questioned the sustainability of the business model and deny all too happy to benefits for companies that advertise with Daily Deal. We take the criticism seriously and have taken it as an opportunity to deal intensively with the sociogram of our customers.The many thousands of records that we have gained through our own surveys speak for themselves: Daily Deal clients have mostly children living in stable partnerships and are on average 34 years old. 32 percent have a college degree.
The question of the sustainability of the business model can be answered with other numbers: 17 million users every month visit our site every week and we win new customers in the mid five figure range. The pool of advertisers has grown over the past two years, from initially 0 to approximately 9,000 companies. In the pool there are chains and corporations such as Air Berlin, Best Western, German Post, Schlecker and Rossmann, but also many small and medium enterprises, especially in industries such as restaurants or spa. 97.6 percent of our advertising partners are satisfied with our cooperation. Daily Deal, and they use our strong local coverage and often successfully regularly to attract new customers with introductory offers for their products and services. On average, Daily Deal gives new customers every day 5600.
Of course we can not and will not rest on our laurels. Already, Daily Deal in the future market “mobile commerce” with their own applications for Android, iPhone and iPad Europe set the tone. The continued expansion of our mobile sales channels in addition to the personalization of the offer but still a challenge that we in the future and then make love with the help of Google. Local advertising for businesses and service-term success only if it is received on the Needs and habits of the target group. Not only the national and international market is dynamic couponing. Also, our lifestyle is quickly become hectic. It is important to think ahead and to local worlds in the future success and especially through mobile solutions on the spot and in the temporal interests of end users. We want to give the participants of “Mobile Monday in Frankfurt,” an insight into the topic of instant couponing and thus a future line of our business model.
06.30: reception with free drinks
07.00: M-days and MWC@Barcelona 2012
A short overview by Markus Huber and Jens Klemann.
7.30 M-Couponing a future market
Speaker:Kai-Roger Herzberger, CMO DailyDeal
07.30: Regional Offers via Mobile
08.15 Networking and catering by invitation of Daily Deal
Time: March 26, 2012 from 6pm to 10pm
Location: Kleiner Hirschgraben 7, Frankfurt
See full details and Registration Here.