Brick and mortar retail is struggling with online. High inner-city rents are driving costs, while increasing popularity of couch surfing via online mail-order puts pressure on sales. Many traditional retailers will disappear as soon as online is getting stronger.

Retailers need to develop cross-channel strategies combining the best of online and high-street. Has mobile the chance to become the missing link between high-street shopping and couch consumption? Probably yes. But we see, that limited know-how, organizational silos, as well as lack of technical infrastructure are impeding the path of traditional retailers to mobile innovation.

What to do? How could we apply mobile channels to engage high-street shoppers?
On Mobile Monday Hamburg’s session of March 18th, Axel Hoehnke, Jens Otto Lange and Jens Nitzschke will provide some answers.

• Axel Hoehnke opens the discussion with best practises from other MoMo chapters, how traditional retail leverages mobile to build one-to-one relationships to customers.
• Jens Otto Lange explains, how Design Thinking and Service Design are helping companies to develop engaging cross-channel solutions.
• And Jens Nitzschke shares insights into the technical pitfalls, and how retailers could support business by a mobile infrastructure serving customer needs.

Time to find out how mobile is closing the gap between the high street and online retailing. To learn more, sign up now to meet us on March 18th, 18:30 at Business Club Hamburg. See you there

Best regards
Axel Hoehnke, Jens Otto Lange, Jens Nitzschke

Thanks to the support of sponsors, the participation is free.

In partnership with

One associates with NFC mobile payments and has only perhaps even mobile ticketing. That will change in a short time, because: It not only service over 200 mobile phone models with NFC on their delivery – at least as many apps and applications are in the starting blocks.

The upcoming MobileMonday provides an overview of the variety of applications and current trends. Above all, he shows how many points to NFC will simplify our lives.

Questions like these are answered:

• Makes NFC mobile phones now truly a universal device, ie I will unlock with my phone the house to regulate the heating, buy my newspaper kiosk, start to open the car and is, my phone is the key to the VIP lounge of the HSV and my phone Now the bus ticket and how do I keep the phone on the Sammelschiffchen the GMRS to donate?
• NFC provides revolutionary new business models?
• Who will be the driver – innovative start-ups or established names?

Look forward with us to inspiring speakers and discuss with us and:

- Fabian Schreiber , twingle, www.twingle.de + Nora Hentrop , DGzRS,www.seenotretter.de – Mobile Donations

- Charles Dannies , www.hsv.de – Mobile Contactless Ticketing

- Ahmet Sancak , eLock, www.elock.de – Mobile Access

- Giancarlo Cultrignelli , NXP, www.nxp.com – Smart Media

- Christoph Fondrier , highQ, www.highq.de – Mobile in Public Transport

- Nn , Samsung – Mobile Devices (invited)

- Nn, Telekom , www.telekom.de – Mobile Wallet

We invite back to the Business Club Hamburg Stimulating conversations, drinks and finger food.

When?
29th October 2012
22:00 bis 18.30 clock (19:00 20:30 clock lectures and panel discussion)

Wo?
Business Club Hamburg, www.bch.de
Elbchaussee 43, 22765 Hamburg

Thanks to the support of sponsors, the participation is free.

Hamburg @ work is the Hamburg Initiative for media, IT and telecommunications. The more than 2,500 members from more than 650 companies of the digital economy with Hamburg @ work form the largest national network of the industry.

This MoMo event is on a Thursday and planned together with our friends from MLOVE. It takes place at the first evening one of the HotSpots of Reeperbahn Festival 2012.

Technologies changed the way we interact with music. From the device that we play music from; to the way it is recorded and published. iTunes and the Internet revolutionized the music industry and inspired others to get creative. We have learned that the key to outstanding disruptive changes and new business ideas is not necessary found within the music industry itself.

MoMo event is starting at 6 pm. Highlight is an expert panel with music / technology experts (names will follow) and a get together with some food & drinks, where you can mingle with the Movers & Shakers of Mobile and Music!

Later in the evening the Reeperbahn you can enjoy great music as the Reeperbahn Festival turns into one big party. So you are at the “place to be” for having a great evening.

Thanks to the support from our sponsors the Mobile Monday evening is free. However, our recommendation is to make it more than one MobMo evening. Reeperbahn Festival is a three day party and a great reason to travel to Hamburg.

Click here to register for the whole Mobile x Music Event day.

Your Special Promo Code to save 20% off: “MLOVE-MxM-Monday”

Your MoMo Hamburg Team

And a big Thank You to our Sponsors:

The Mobile World Congress is one of the most important international trade events in the mobile industry. Here, trends are set by technology and visions meet. Just two weeks earlier – on the 13th February we will discuss in the context of mobile monday the expectations of the world’s leading trade fair.

• The start of the evening at 18.30 makes Jeff Haynie , Appcelerator whose company is one of the most respected companies in the current app universe.

• The second speaker is Martin Adam before, such as augmented reality technologies mCRUMBS Junaio, Metaio and Layar brings together in one app. This is obviously succeeded, because his app is the official AR App at Mobile World Congress 2012th

Keynote Speaker:

• Jeff Haynie, Appcelerator CEO von , USA
• Martin Adam - mCRUMBS - Augmented Reality Experience MWC2012

Schedule: 6 pm: Check in and network | 6.30 pm: Keynotes / Panel and Discussion, MoMo Hamburg Roadmap 2012 | 8-10 pm: Drinks & Snacks & Fun

We are proud to be partners of:

MDC – Mobile Developer Conference 2012 and Hamburg Media Net and Smaato

Hamburg @ work is the Hamburg initiative for media, IT and telecommunications. The more than 2,500 members from over 650 companies in the digital economy is formed by Hamburg @ work is the largest national network of the industry.

Event Deck:

Time: October 18, 2011 from 7pm to 10pm
Location: Hamburg
Street: Intercontinental, Fontenay 10, 20354 Hamburg
City/Town: Hamburg
Website or Map: http://g.co/maps/p4ug
Phone: +49.173.952.8000

This event is open and free to developers, start-ups and any other individual or organization with apps on any platform. Registration starts at 18.30. (Sprache vor Ort = Deutsch)

Our plan for the evening:

1. NUANCE, Reimund Schmald
   • 1.  “Launch Experiences of Dragon Dictation, Dragon Search, Dragon Go!, FlexT9, NDev mobile: Motivation, Business Rationale, Goals and Results“
   • 2.  Goal definition for our consumer mobile apps.
   • 3.  How to measure success/non-success
   • 4.  Business Case/Business Rationale for Nuance
   • 5.  Way forward with NDev mobile: Speech-To-Text and Text-To-Speech for mobile developers
2. adsmobi - Alexander Voss - App Market Update: International Trends & Metrics
3. Best Practice / GigaLocal – Kevin Waschescio
4. Best Practice / Fishlabs
5. Food & Drinks

In cooperation with mobile DevCon, smaato and HH @ Work    

Hamburg@Work ist die Hamburger Initiative für Medien, ITund Telekommunikation. Die mehr als 2.500 Mitglieder aus über 650 Unternehmen der Digitalen Wirtschaft bilden mit Hamburg@work das bundesweit größte Netzwerk der Branche.

Today consumers use their smart phone inside the retail shop. But instead of buying on-site, they browse, order, and buy products online. The PoS becomes an expensive shopping window. How retail should react to this dilemma?

Time: May 30, 2011 from 6:30pm to 10pm
Street: Elbchaussee 43, Business Club Hamburg
City/Town: Hamburg

Speakers:

Klaus Jansen-Knor, Senior Vice President at CellPoint Mobile. “Mobilize the Enterprise!“
Klaus oversees CellPoint’s EMEA business. He has worked for more than 17 years in the telecommunications sector post his masters program. During the last 12 years in business development in director or senior positions for companies such as Axel Springer, Mobileway, and Sybase.

Bernd Scheibe, Co-Founder and Head of Product & Marketing at adHOC.com. The Hamburg based ecommerce start-up operates hyper-local marketplaces, enabling seemless eCommerce between local businesses and consumers.  Core concept of it´s marketplace platform is the unique combination of deals, location & mobile, social and real-time. Prior to adHOC the team has founded OpenOffice, StarFinance and was responsible for Yahoo!´s worldwide mobile endeavors. adHOC is backed by serial entrepreneur Marco Boerries.

Schedule: 7 pm: Check in and network | 7.30 pm: Mobile Retail Keynote and Discussion, MoMo Hamburg Roadmap 2011 | 9-10 pm: Drinks & Snack will be served.

Partners:

Hamburg@work ist die Hamburger Initiative für Medien, ITund Telekommunikation. Die mehr als 2.500 Mitglieder aus über 650 Unternehmen der Digitalen Wirtschaft bilden mit Hamburg@work das bundesweit größte Netzwerk der Branche.

Snapshot on SMS Services

• What happened to SMS? Does this former most attractive Business still rock? Or is it just porn and fortune-telling only?

• Sascha Meyer, Cassini Consulting
  Sascha Meyer has a track record of more than 8 years in the mobile messaging industry. He gained deep insights into the messaging ecosystem working for mobile service enablers.
  • Genealogy of mobile service artifacts
  • Funeral address on SMS centric services – Review on SMS services
  • Hymn on SMS enables services – Best practice of SMS enhanced services
  • How to send a text message in 2011? – Recommendations on SMS service implementation
• Jochen Doppelhammer, Founder & CEO Yuilop
  Jochen is an Entrepreneur and Executive with more than 14 years of international experience in Internet startups and Mobile Operators (like simyo/KPN Spain, T-Mobile International, et.al.)
  • “SMS Alive, Voice Dead?!”
  • Insights from US market
  • Impact of Smartphones and Mobile Internet
  • Future of Mobile Communication

Mobile Outlook 2011 !

• Mobile World Congress, Barcelona
• Mobile Monday Roadmap for Hamburg
• MxO Hamburg – Mobile Highlight in 2011

  Hamburg will be home to a new business platform for the European mobile economy: MxO – the mobile opportunities expo & trend conference will be opening its doors for the first time October 6-7, 2011. MxO will create an exhibition experience for the mobile industry to demonstrate a lifestyle of mobility and its unlimited opportunities as a continued growth industry

Schedule: 7 pm: Check in and network | 7.30 pm: SMS Keynote and Discussion, MoMo Hamburg Roadmap 2011 | 9-10 pm: Drinks & Snack will be served.

Partners:

Hamburg@work ist die Hamburger Initiative für Medien, ITund Telekommunikation. Die mehr als 2.500 Mitglieder aus über 650 Unternehmen der Digitalen Wirtschaft bilden mit Hamburg@work das bundesweit größte Netzwerk der Branche.

MxO steht für die unzähligen Möglichkeiten, wie eine Zukunft mit mobilen Technologien, Netzwerken und interaktiven Diensten aussehen kann.

MxO steht für „Mobile Opportunities”.

Mobile wächst in alle Branchen und Industrien hinein und schafft neue Möglichkeiten in Business und Lifestyle.

eLearning is already a multi-billion dollar market across different industries and stands for the access to tutorial information at any place and anytime, as long the user has an internet connection.

As mobile devices and applications evolve, access to the web becomes ubiquitous and mobile elearning shall benefit from the much larger distribution platform plus much more capable handsets and applications. This Mobile Monday in Hamburg puts the spotlight on the spectrum of possibilities for applications and current trends on the mobile learning front.

Schedule: 7 pm: Check in and network | 7.30 pm: Industry experts will share some insights about their latest projects | 9-10pm: Snack will be served. We expect these industry experts.

Harun Saritiken, Microsoft
Title: Can elearning bridge the ethnic gap? How to engage with a hard to reach but tech savvy and brand driven community!

Hanno Tietgens, CEO, BÜRO X Media Lab
Title: TÜV NORD IN3D – a different kind of mobile. Avatars at work.

Dr. Roland Klemke, Vorstand, Humance AG
Title: Mobile Aus- und Weiterbildung für Fahrer in der Logistikbranche

Dr. Matthias Kose, CEO, mobilinga GmbH
Title: tba

Karsten Meier, Director Handylearn Projects
Title: Professional education for electricians. Mobile learning research report.

Time: November 1, 2010 from 7pm to 10pm
Location: Hamburg
Street: Elbchaussee 43 at Business Club Hamburg
City/Town: Hamburg
Website or Map: http://bit.ly/momo-hamburg-lo…
Phone: +491739528000

In cooperation with Maciej Kuszpa, FernUniversität in Hagen

Our special thanks for the friendly support from:

Original Post via MoMo Hamburg