As the entertainment and music industry goes mobile new business models come up driven by new technologies and demand for entertaining fan communication. This MobileMonday Hamburg puts the spotlight on the spectrum of possibilities for applications and current trends.

Questions like these will be answered:

* What’s the trend in mobile music?
* How does the mobile fit into the fan communication?
* How do we benfit from mobile TV?
* How can Music and Maps be integrated by 3rd party developers?
* Is it all about entertainment?

For the first time this MobileMonday will take place at the newly located Business Club Hamburg.

Check out this fantastic line-up and be prepared for some keen debate with:

* Music Ally, Steve Mayall
“Mobile Business Models – Key Trends”, Mobile Music report 2009-2012 contains a detailed analysis of the state of the mobile music industry. Music Ally’s executives come from a genuine music business background, from the sharp end of the major label recording and publishing worlds through to digital business strategy, licensing and retail. This means Music Ally understands the relationships and the politics that drive the real-world activity within the music industry; backed up with a full complement of market data, consumer research, forecasting and trend insight.
* Qualcomm, Bernhard von Canstein, Director Business Development
“Mobile Entertainment with MediaFLO”: “What are the challenges to establish mobile entertainment services like mobile TV successfully? What is daily business already in the US and which developments will be made in the near future?”
* Nokia, Jarkko Tolvi, Forum Nokia Business Development EMEA, “Developer hot topics 2010 with Nokia”
“Developer hot topics 2010 with Nokia” Jarkko Tolvi from Forum Nokia Business Development EMEA will speak about the opportunities Nokia provides for developers and the hot topics for year 2010. Forum Nokia belongs to Nokia Corporate Development business unit.
* ICS Festival Service GmbH, Nick Hüper, Manager Online Communication
“W:O:A mobile homepage – advantages for visitors and organizers” – ICS Festival Service GmbH is well-known as the organizer of Wacken Open Air (W:O:A). What slightly begun in 1990 as an idea of two friends having their own little festival has meanwhile become the biggest Heavy Metal Festival worldwide. 75.000 metalheads from all over the world visit W:O:A every year.
* Extrajetzt® Interactive GmbH, Kaspar Trüstedt, co-founder
“Public Playing at Mobile Monday” – Public Playing combines mobile, online and out-of-home media to enable big screen interactive games that enliven large spaces and events. The game happens on screen, and anyone in proximity of the game area can spontaneously sign in, customise their game character and compete against strangers via their bluetooth or wlan enabled mobile.
* Panel discussion with the speakers, additional panel participants requested

Event Details
Time: November 16, 2009 from 6:30pm to 10pm
Location: Hamburg
Street: Elbchaussee 43
City/Town: 22765 Hamburg

To register for this event, pls. go to “YOUR RSVP” on this page and click the radio button “will attend”. Networking starts at 6:30pm, presentations start at 7:00pm, networking & drinks end 10:00pm.

Original Post via MoMo Hamburg

Below you find

#1:
Economy + Internet Trends October 20, 2009
Web 2.0 Summit – San Francisco
mary.meeker@ms.com / scott.devitt@ms.com / liang.wu@ms.com www.morganstanley.com/techresearch

#2: to come

Millions of customers, thousands of devices, several networks and one experience

One of the biggest challenges in the mobile market today is ensuring a satisfying end user experience for your mobile applications on hundreds of different mobile handsets operating over the complex operator network.

On the Web if your application has been tested on two browsers and two or three operating systems, you know that well over 90 percent of your target audience will be able see and access the content. In the mobile market, you deal with thousands mobile devices with varying screen sizes and capabilities, operating systems and browsers. Content that looks great on one device may look odd or even unreadable on another.

How do you today ensure that your mobile content works consistently on the different devices, which are popular in Europe, Asia, and America? And how do you know what is “good” performance for your application?

Agenda
1. Mobile Application Performance – Why it Matters
Tony Perez, Wireless/Mobile Solutions Consultant, Keynote Systems USA
In this session we will discuss how the Mobile Web differs from the desktop Web and the impacts of poor mobile performance on your end users and revenue stream. We will present real-world examples of mobile application performance in mCommerce, Social Networking and Mobile Banking. And to spice things up we will take a popular mobile application for a test drive and analyze its performance and end-user experience – all in real-time.

2. Panel Discussion
To help examine the implications of mobile performance issues, we brought together a panel of industry experts from different parts of the mobile value chain discussing how mobile application performance affects their business and how they manage to secure a the best mobile performance for their current and upcoming projects.

Expert Panelists:
Sven Ossenbrüggen, CEO, Gamigo, www.gamigo.de – gamigo is a Hamburg-based subsidiary of Axel Springer AG and a leading European publisher of Massively Multiplayer Online Games. gamigo was founded in 2001, making it not only one of the biggest but also one of the most experienced companies in free to play online gaming.

Benjamin Tange, Managing Director at gfeh/uniquedigital, www.uniquedigital.de. uniquedigital GmbH is a leading online media agency in Germany and UK with full-service delivering SEO, SEM, Display, Affiliate, Mobile, Social Media to several Fortune 50 European Clients.

Oliver von Wersch, Director Mobile, G+J EMS, emsguj.de – G+J Electronic Media Sales (EMS) Ltd. is the marketer of electronic media belonging to Europe’s biggest publishing house Gruner + Jahr in Hamburg.
Marc Wrobel, Head of New Biz & Partnerships, Vodafone Media Solutions

Vodafone MediaSolutions covers the entire operations of Vodafone D2 GmbH relating to media-sales and the integration of commercial partnerships.

Event Details
Time: September 14, 2009 from 6:30pm to 10pm
Location: Hamburg
Street: Rothenbaumchausse 64, 20148
City/Town: Hamburg‎

Networking starts at 6:30pm, presentations start at 7:00pm, networking & drinks end 10:00pm.

We’re looking forward to meet you on Monday!

The LBS market Map is now available for free download from FirstPartner at: www.FirstPartner.net The Market Map uses visual techniques to show the LBS ecosystem, major players and also some trends. All the other free Market Maps are still available for free download as well.

Feedback from MoMo members is always welcome, as we know from previous feedback they are popular with MoMo members.

Alerts on new Market Map releases are available by:
Joining the FirstPartner Group on Linkedin
Following FirstPartner on Twitter at http://twitter.com/firstpartner

Follow-up to our last event on March 30th about mobile Internet…

* What’s the relevance of the mobile web today?
* Do I need a specific mobile site? (The iPhone question)
* Do’s and Don’ts – What do I have to keep in mind for implementation?
* Audience measurement, Tracking, Targeting – same like in PC Web, isn’t it?
* Are there any successful business cases, yet?

AGENDA

Sven Visscher
Vice President Product & Solution Management | arvarto mobile GmbH
digital content services: powerful add-on for media and brands

* market view & value chain
* convergent services: requirements and business models
* cases and ideas for media and brands
* how to use?

Dipl.-Kaufmann Guido Orthaus
Head Of Sales | mobileview GmbH
iPhone Applications

* how the iPhone changes the mobile market
* showcases for iPhone applications
* technical issues

Carlo Monnée
Creative Director & Head of Unit | spielplatz.cc | freelance lecturer, Journalist and author
“Mobile Marketing means more than display advertising on a mobile device or The Power of Mobile in Multi Channel Communication”
Mobile Marketing, Cross Media, Multi Screen Advertising, Cross Channel Communication. How to create implement Award Winning Campaigns in a Cross Channel environment.

Event Details
Time: May 4, 2009 from 6pm to 10pm
Location: Hamburg
Street: Rothenbaumchaussee 64 (Museum für Völkerkunde)
City/Town: 20148 Hamburg

To register for this event, pls. go to “YOUR RSVP” on this page and click the radio button “will attend”. Networking starts at 6:00pm, presentations start at 6:30pm, networking & drinks end 10:00pm.

We’re looking forward to meet you on Monday!

Everything you always wanted to know about mobile Internet…

* What’s the relevance of the mobile web today?
* Do I need a specific mobile site? (The iPhone question)
* Do’s and Don’ts – What do I have to keep in mind for implementation?
* Audience measurement, Tracking, Targeting – same like in PC Web, isn’t it?
* Are there any successful business cases, yet?

To register for this event, pls. go to “YOUR RSVP” on this page and click the radio button “will attend”. Networking starts at 6:00pm, presentations start at 6:30pm, networking & drinks end 10:00pm.

AGENDA

BVDW Mobile Meter – Marketpotential for the mobile Internet in Germany

Holger Geißler, Board of Management, YouGovPsychonomics

* Multi-Client Study by YouGovPsychonomics and BVDW about the use of the mobile Internet
* Tracking approach for target groups B2B and B2C
* Introduction of the study’s design and next steps

Integrative, cross-channel mobile marketing using the example of Wrigley’s

Arno Schäfer, CEO, MediaCom Interaction GmbH

* First time ever extensive use of Bluetooth CLPs
* Implementation of a branded mobile game
* Accompanying web and mobile site, mobile advertising, integration in TV spots

Neptun Crossmedia Award – Apply for Jury Membership!

Harald Kratel, Head of Crossmedia section, hamburg@work / COO PARSHIP GmbH

* Cross-media advertising: Integrated campaigns based on a central theme
* Introduction Neptun Crossmedia Award – End of application period: 30.03.2009 (!)
* Invitation to apply for jury membership at the live presentation of the best five campaigns on May 5th.

Event Details
Time: March 30, 2009 from 6pm to 10pm
Location: Hamburg
Street: Rothenbaumchaussee 64 (Museum für Völkerkunde)
City/Town: 20148 Hamburg

To register for this event, pls. go to “YOUR RSVP” on this page and click the radio button “will attend”. Networking starts at 6:00pm, presentations start at 6:30pm, networking & drinks end 10:00pm.

We’re looking forward to meet you on Monday!

Original Post via MoMo Hamburg

Dear Business Partners & Friends,

We would like to invite you to the next MobileMonday event of the Hamburg Chapter on Sep. 22, 2008 starting at 18:30h at the Museum für Völkerkunde.

Die Themen des Abends:

Reichweite auf dem Mobiltelefon durch In-Application Advertising

Jenseits der reichweitenstarken mobilen Webauftrittte bringen nicht erst seit dem Start des Apple Appstores Entwickler neue, nützliche Helfer für den mobilen Alltag heraus. Smaato bietet eine Komplettlösung & offene Schnittstellen für Ihre SOMA Plattform, mit der Applikationen werbefinanziert werden können. Vorgestellt werden: Beispiele, Anwendungen und das kostenlose SDK, inkl. dem auf der CTIA gestarteten Smaato Mobile Advertising Award.

Harald Neidhardt, CMO & Co-Founder, Smaato Inc.

Effizientes Online Marketing – Welche Möglichkeiten bietet das klassische bzw. das mobile Web?

Werbemittelaussteuerung über alle Medienkanäle und deren zeitnahe Erfolgsmessung ist die zentrale Voraussetzung für die Bereitstellung und Verwendung von Media Budgets. Advertiser, Agenturen und Publisher brauchen belastbare Kennzahlen, um Budgets und Geschäftsmodelle zu überwachen. Microsoft Atlas unterstützt alle Teilnehmer dieser Wertschöpfungskette durch die Bereitstellung von AdManagement, Multi-Channel-Frequency Capping und Engagement-Mapping. Die Möglichkeiten des Online/Mobile – Targeting & Analytics und deren Anwendung für die unternehmerische Planung werden gezeigt.

Oliver Weiss Head of Atlas Advertiser Suite bei Microsoft Advertising

Meta-Daten-Generierung als Basis für Kontext sensitive Werbung

Die Nutzung von Videos und Web-TV über mobile Kanäle wird in Zukunft deutlich zunehmen. Im mobilen Bereich muss eine Nutzung von Bewegtbildmaterial auf Keyword-Basis geschehen. Die Aussteuerung von Zusatzinformationen oder Werbemitteln muss kontext-sensitiv erfolgen. Mit der Generierung von Meta-Daten in Echtzeit für Rich-Media Files bietet Spactor die Voraussetzung, um eine Kontext-sensitive Verbindung von Video/Audio/WebTV auch im mobilen Umfeld zu ermöglichen.

Nils T. Kohle Gründer und Geschäftsführer, mediaclipping GmbH

After the presentations there are good opportunities for networking.

Event Details
Time: September 22, 2008 from 6:30pm to 10pm
Location: Hamburg
Street: Rothenbaumchaussee 64
City/Town: 20148 Hamburg

Please register for the event at www.mobile-monday.de and get yourself a Picticket. Only registered participants can come and it’s on a ‘First come, first served basis’ – so please book now and be part of it.

We look forward to a great turn out on the night!

Original Post via MoMo Hamburg