It really felt great to see the familiar and new faces on the crowd last night. Also it was good to celebrate with more than 170 attendees that share the same passion for innovation and collaboration. That’s the core ideas of this MobileMonday – 10 years of driving mobile innovation worldwide … and 3 years in Indonesia.
Special thanks to Research in Motion the maker of BlackBerry for sponsoring and helping make this events and future events happening.
Recap. As usual.
We sent @asnugraha to spend almost a whole week in a cold Helsinki and Tallinn, obviously not for nothing. He is one eyewitness of how the world is watching closely Indonesia – as one of the most potential country in mobile field. (Even chairing a WIPJam session with Linda of Kenya). We have to be proud of living and breathing in Indonesia.
The Fin/Est event was also a great success. We had the Peer Awards final. And we’ve visited and heard the pitch of a bunch of innovative companies and start ups there.
This year’s Peer Awards 2010 has 2 categories: Base of The Pyramid and Future Potential. The first one awards innovations that cater for the needs of people in the base of pyramid. While the latter is dedicated to leading edge technologies that potentially can impact the mobile landscape.
Base of the Pyramid winner is Alex Nyika of xrystalgenius coming from Nairobi/Kenya. He won through his iCheki application – which is basically an LBS application that tracks the arrivals (schedules) of public bus in Kenya. End user can access the ETA of buses, through SMS. Imagine if we can have one for our lovely Busway….
Runner up for this category is Rehan Allahwala of Super Technologies, Inc. from Karachi/Pakistan. His entry was a health management system that allows all stakeholders in the health care ecosystem to communicate and access common medical records. And especially it’s available as SMS application as well.
Now that’s really a way to leverage SMS.
Coming to the Future Potential category, the winner is Efrat Barit of Ringbow from Israel. The recent touch-based UI trends is what sparks this innovation, they’re planning to add new interactivity dimension to the touch UI. It’s probably easier just to show you the video of what it’s capable of… rather that describing it lengthly in words. (I tried and I kinda failed).
Ringbow on YouTube
The runner up, and a service that I really admire, is Silje Vallestad of Bipper from Norway. She’s a mother of three that didn’t have past mobile experience. The service came from her concern of her kids safety related to mobile. Bipper aims to limit, track, and secure kids that are using mobile phones. The service is launching in Norway currently.
Of course there’s another great innovations, shown by the other finalists. Check out their website for more information:
There are a couple more interesting companies from the Fin/Est, for example TaxiPal, Yrgel Entertainment, APE Payment, Yoga Systems Intelligent Building Systems, Sportlyzer… Skype (yes, it’s Estonian start-up), Rovio (Angry Bird!!), and so on. Search #mmsummit in twitter for some highlights of what they do.
Next on stage of @idmomo were Johan Kremer and Krishna. Both from RIM. Johan showed us a glimpse of what’s happening in DevCon… talking about PlayBook and the opening up of BB Social Platform API (BBM API) – hear ye! hear ye! Exciting…
Also of utmost importance, carrier billing functionality is coming to AppWorld! This is an important monetization channel for developer. Often it is proved to be one that can drive application purchase due to convenience and trust.
Closing the session was Pak Krish Pribadi @KrishDamoto VP Digital Music and Content Development. Pak Krish shared about his view on the future of VAS industry. Definitely content is becoming important focus of telco – expected to generate 25% of total telco revenue. And this is the “do good” stuff that we can do – VAS can generate business for entrepreneurs.
He also noted that the current VAS is still dominated by 3 types: music/RBT, soccer and game. And a long tail… To succeed and drive VAS market, let’s do the right pricing, market education, and suitable business model.
We closed the session around 19.30 for dinner… Four very lucky people can bring home shiny BlackBerry handsets that night… Another lucky man (Remko!) got a nice goodies from RIM as well. So did you regret you didn’t come?
See you next month!
PS. Slides can be found here: sites.google.com/site/idmomogroup/download-slides
PPS. Photos? Yes, please head to our flickr page: here.