Mobile Payment has been a huge success. Well, not yet in Germany or even Europe, no, not yet. But in Africa, e.g. in Kenya Safaricom’s M-Pesa has seen a widespread adoption. Still, M-Pesa’s success does not rely on NFC. Then FeliCa (started in 2004 and based on the FeliCa smart card system) in Japan NFC was and is hugely successful – though it was based on RFID and has just recently moved towards NFC.

Reading the press releases of the Mobile World Congress and of the movers and shakers of the payment industry more than less seem to believe that NFC + mobile will bring about a huge change in the first world.

In this MobileMonday we’d like to shed some light on the ongoing development in NFC payment and invite you to discuss with our panelists the Future of NFC & mobile payment. Let’s see if we can distill the key success factors and the killer app(s) as well as the key enablers to market entry for NFC payment from the all the noise out there.

Come and join us on May 6th! Register Here
Doors open at 18:00. Show starts at 18:30.

AGENDA (prelim):

Jörg Mäsing, Ernst & Young: Intro: The Hype, Hopes, Early Successes, Players, Barriers & Killer Apps

Dietmar Meierhofer, G&D Portigo: Wallet Disruption – Does a Secure and Open Marketplace Solve the Wallet Battle?

Susanne Steidl, Wirecard: NFC Payment – Practical Implementation by a Payment Service Provider

Fabien Nestmann, Identive Group: NFC – What Thrills Beyond Payment…

Panel Discusson

Followed by Food & Drinks. Meet old partners and colleagues and as well as new people. Dive into mobile & NFC with your registration NOW.

TV is dominated by traditional players: TV stations and broadcasters. Now, OEMs like Philips and Samsung are aiming at getting a share of the big TV budgets by offering their own apps and services. Already game console manufacturers have grabbed some mind share. New challengers like OUYA and Hutchison are challenging the market with their hardware and a new value proposition. All the while mobile TV, streaming video is gaining rapidly in usage – a trend TV stations are trying to capitalize on while international players like Apple, Google, Amazon’s Lovefilm, Vivendi’s Watchever enter the market – some offering a flat fee subscription model.

But will the TV prevail? Or will the tablet/mobile become the primary device for consuming “TV” content? And who will be providing the content? Which payment model – pay per view or flat fee – will consumers embrace?

At this very special MoMo you get access to the latest thinking and the protagonists on the Next Clash. See them on stage and join the discussion – and THEN check out the exhibition and join the party at STROKE ART FAIR, Germany’s largest Urban Art Fair on Prater Island in the heart of Munich. We’ll promise you a memorable night.

AGENDA MAY 2, Praterinsel

17:30 Doors open
18:15 Show starts
20:00 Food & Drinks, Stroke Exhibition & Party

Limited Seats: Reserve Your Seat Now!

LINE-UP (evolving)

Christian Haspl, Hutchison 3G Austria: Hutchison Media Box – A Challenge to Traditional Broadcasters?
Lars Friedrichs, ProSieben & Jukka Saarelainen, Gofresh: The NEW Commercial Break – HbbTV Gaming Live Demo, tbc
Antonio Vince Staybl, itsmy.TV: The Epic Battle for the TV Audience – Cloud-based Games Start Competing with Traditional TV Formats
Dr. Gierke Florian, Andreas Wickert, maxdome: VoD – Searching for the Preferred Screen

We welcome up to 100 participants.

This event takes place on a Thursday

Learn more about STROKE ART FAIR

@ PRATERINSEL MÜNCHEN Orangerie

This MobileMonday focuses on the “how to” of creating apps that are extraordinarily successful in their categories.

Experts will open up their recepies and share their experience on

• how to select the right categories
• how to create a compelling app product vision
• how to setup a winning team and
• manage the app creation and lifecycle management process.

This MobileMonday is all about creating winning apps.

Prelimary speakers list:

• Christian Ehl, Introduction – Creating Winning Apps
• How to create a business App in one day – by Magic Software Enterprises
• Steffen Reitz, smarchive – MVP Zen and Product management for Apps
• Nico Rausch, Hillert – Creating an awesome user experience RoamBI – Business intelligence, anywhere and anytime
• HolidayInsider – Vacation time? How to curate 180.000 places to stay

This event takes places at the locations of the Munich Network, Munich’s key network for entrepreneurship & innovation:

How to get there? Use Public Transportation:
U2 Karl-Preis-Platz, 5 min walk or busses 55, 145, 155 to stop Anzinger Straße.
U/S-Bahn Ostbahhof, 10-15 min walk or busses 55, 145, 155 to stop Anzinger Straße.

2nd floor, entry next to the doorway with a large sign FITNESS.

You’ll find it On Google Street View.

Slowly but steadily the Social Paradigm is growing inside the Enterprise. Does your company successfully reach out to your colleagues, business partners, suppliers and customers and tie them into the social network of your enterprise? Let’s talk about the social enterprise (in the case of the social enterprise our focus will not be purely mobile .

You’ll gain some practical insight into how to make it work, some tools to use, what works for small and what is required for larger organisations. Last but not least: We are asking for your contribution and your experience and/or your reaction to the presentations, your company’s solutions and experience. Let us know if you want to present your insights…

Entry starts at 18:15. Event starts at 19:00.

Agenda (evolving):

Making the Social Enterprise Work: Affordably & Efficiently
Stefan Donat, immer-uptodate.net

Getting the Social Enterprise Deployed. A Supplier’s View
Simon Tennant, Founder buddycloud

3 Years of Social Enterprise in Practice @ Hillert und Co. (Yammer, Evernote, Foursquare)
Christian Ehl, CEO Hillert & Co; MobileMonday Co-Founder

Sales In An Interconnect World (SalesForce Chatter)
Michael Meiler, Prüftechnik AG

This event takes places at the locations of the Munich Network, Munich’s key network for entrepreneurship & innovation:

How to get there? Use Public Transportation:
U2 Karl-Preis-Platz, 5 min walk or busses 55, 145, 155 to stop Anzinger Straße.
U/S-Bahn Ostbahhof, 10-15 min walk or busses 55, 145, 155 to stop Anzinger Straße.

Apps are game changers. But how do you market them and make the successful? We are devoting a very special MobileMonday to this topic. Come and learn from experts, hear true experiences and discuss with the MobileMonday community.

Entry starts at 18:15. Event starts at 19:00.

Agenda:

Introduction – Apps – 10 success factors
Christian Ehl, MobileMonday Co-Founder

App Marketing: How To Promote One In A Million?
Michael Reuter, CEO Appstar GmbH

3 years ADAC Apps in the App Store – Lessons Learned
Peter Schmidhuber, Leiter Digitalstrategie ADAC
(this presentation will be in German)

Intro to Developer Garden
Frank Fischer, Deutsche Telekom
This event takes places at the locations of the Munich Network, Munich’s key network for entrepreneurship & innovation:

We thank our event sponsor:

What is OPEN VIDEO?

Intro by: Harald Mueller, MediaWireless

Speakers / presenting companies:

• Keynote & Moderation by Bertram Gugel,  Gugelproductions
• Matthias Heidenfelder, Senior Concept Developer, ProSieben Sat1 Digital
• N.N. Telekom AG /w Shair (not confirmed yet)
• N.N. TunedIN (confirmed)
• N.N.

Time: June 25, 2012 from 6pm to 11:45pm – Details Here
Location: MEDIADESIGN HOCHSCHULE für Design und Informatik – University of Applied Sciences, Claudius-Keller-Straße 7 (U2 Karl-Preis-Platz), Munich

Already today Facebook integrates nicely mobile apps. From its mobile website and the Facebook app (Android and iOS) you can launch connected apps. Facebook is about to become the new marketplace for apps offering a completely new app discovery experience – an important advantage in a crowded marketplace.

Facebook will allow for a new class of apps: apps that integrate Facebook’s social experience from the web and go beyond that by adding popular feature from the mobile like places, mobile payments. More social apps offer more ways to keep users returning to your app. Will Facebook foster a new generation of apps and games?

2012 – The Year of HTML5 ?!

Mozilla is pushing a complete standalone OS based on a Linux kernel and an HTML5 surface (Boot To Gecko – B2G – check out the Samsung Galaxy S II prototype); plus Mozilla announced its HTML5 app store for later this year. On top of that Facebook is driving the HTML5 API development. It sure looks like this will be an important year for HTML5, for you and the rest of the mobile ecosystem

Conceiving Facebook Mobile Apps

In the upcoming event you’ll learn how to design a mobile game or app integrating Facebook elements. You’ll get to know all you need to get your mobile game or app (HTML5, hybrid or native) into Facebook. Facebook will give you the latest updates on the Open Graph for Mobile APIs. We’ll dig into HTML5 for mobile. Gofresh will share its amazing practical experience on game design,development and marketing.

Should you come?

This event is for 100 to 150 participants, product owners, concept developers, developers, app and game designers as well as marketeers that want to dig a bit deeper. It’s FREE.

PROGRAM (evolving)

13:15 Doors open (Grab some lunch at the GAST restaurant just outside)

14:00
Why Mobile Operators Suck?
Herbert Schmid, BlueVia, Telefónica Germany

Facebook Marketing Mobile – the Future of the Mobile Social App Economy
- Market- and User Data
- Winning App Concepts
Martin Szugat + Sebastian Kurt, SnipClip

BREAK

15:15
Facebook Open Graph on Native & HTML5 apps
NN, Facebook

BREAK

16:30
Facebook Mobile Apps – a Business Showcase
- From Idea to Launch
- Focus on Idea Shaping, Development, Viral Growth and Revenues
Vince Staybl, GOFRESH itsmy.com

Integrating an HTML5 Mobile Casual Social Game Into The World of Facebook Mobile
- Live Showcase With A Step by Step Guide To Success
- Smooth Buying Experience Facebook Credits Mobile
- Integration of Facebook Payment JavaScript SDK
- Secret Hints and Best Practices
Jukka Saarelainen, GOFRESH itsmy.com

18:00
Bikeshed – A Beautiful Web for JS Developers
Wolfram Kriesing, uxebu

Wikitude
Wrap-up Feedback

19:30

itsmy GameWorld Party with Food, Cocktails + Sweet Music + Meeting New People and Old Friends

Across the Street @itsmy Social Media Gallery.
Lilienstrasse 1 – Across Museum Lichtspiele Kino.

Munich’s Closing Event for 2011

Savor the pristine 37th floor of the o2 Tower and enjoy a mighty mobile night over Munich with some fresh hot bits and bytes to explore and debate.

Come to this closing event to appraise Nokia’s new Windows phone and engage with 2 payment providers over the best and easiest way to monetize mobile, understand the details of Telefónica’s new BlueVia developer program and last but not least get a glimpse of how o2 is approaching the topic of service related o2 apps.

Event Sponsors:

Preliminary Program:

Sarah Heldt, Telefónica: “o2’s App Portfolio – Experiences and Way Forward”
Bernhard Walter, Telefónica: “BlueVia: Bringing Apps, Web Services and Ideas to Market”
Charles Damen, Mach: “Enabling One Click Billing for App Stores”
Dirk Maassen, Telefónica: “mpass – Simply Pay With Your Mobile”
Jens Dissmann, Nokia: “Nokia with Windows Phone”

Followed by drinks, snacks and heavy weight networking.

Time: November 21, 2011 from 5:15pm to 10pm
Location: Munich – Uptown
Street: Telefónica Tower, Georg-Brauchle-Ring 50

NOTE: Register Here and bring your ID for this event. Every visitor will get a visitor’s badge.

Stay tuned for more information!