Thanks to everyone who attended our mobile commerce event last Monday. Apologies to most of you - who we had to turn away once all the passes were quickly claimed.

Our panel represented 4 key segments of the mobile commerce ecosystem. It was moderated by someone who’s been helping drive ecosystem innovation since before most of us started dreaming about the revolution sparked when mobile tech entered the realm of bricks-and-mortar commerce.

Participating in the discussion:

• Spencer Spinnell (Director of Emerging Platforms, Google / Google Wallet)
• Jacob Styburski (Director of Product Management, American Express / Serve)
• Jonty Kelt (CEO, Group Commerce)
• Mike Brody (Co-founder, Payfone)
• Mike Garelik - moderator (Continuous Commerce)

Here’s my attempt to extract a few salient points from the evening:

• Mobile Monday New York members are (really) excited about Google Wallet - what it means for the industry and about being able to give it a try.
• If you’re a developer and want to get involved in mobile commerce, think about the gaps you could bridge. Jonty from Group Commerce said, on average, consumer mobile visits to his deals network are 4x longer, but mobile conversion percentages are significantly lower than desktop.
• While at Citigroup, Mike Garelik built my personal favorite early market trial - with the MTA / NYC subway! Mike’s knowledge of  - and often involvement with - key implementations and players knit our diverse panel together for energetic conversation and spirited debate.
• Mike Brody thinks carrier-billed payments (including those enabled by Payfone) will be big in the US, and even more important in markets where consumer banking and credit are less pervasive.
• At the same time as it innovates, seemingly much quicker than competitors, American Express maintains a clear and strong commitment to security. In other markets, seemingly heavy-handed security policies can be a barrier to innovation. In mobile commerce, it’s an enabler.

Thanks to our sponsors - Google Wallet, Payfone, Group Commerce, and Blue Point Brewing - for hosting the event and providing the food and drink.

UPDATE:  Within hours of going live, here are some of the  ”Brand Marketing Apps”  that were registered: 

REGISTER YOUR BRAND APP before Sept 27 noon if you want a chance to present.

WHAT
Battle of the Brand Apps Event

WHEN
Monday, Oct 3rd | 5:30PM - 10:00PM

WHERE
DROM, 85 Avenue A, New York, New York

RSVP
Registration is FREE.  ATTENDEES REGISTER HERE.

AGENDA

The goal of this event is to create an opportunity for the community to learn about the best Apps for brand marketing build by developers, agencies and marketers in NYC.

• Any company that has created a unique app for a Brand (See rules below that define a Brand) can submit an App from Sept 20~Sept 27 
• All participants that signed up for the event will then have a chance to vote on the Apps they would like to see presented at the event.  Voting will take place from Sept 27 till Oct 3rd Noon
• The Top 7 Apps companies will have a chance to present thier App. They must tell the story on how this app has support the growth of the Brand
• All participants can vote during the event, and the Winner will recieve special prize

5:30~6:30pm  Networking and Drinks

6:30~6:45pm  Introductions from the Hosts

7:00~8:30pm  Top 7 Demo’s and Descriptions

8:30~9pm  Networking

9:00~  Special Event  ( Living Brand- Performing Artist with Mobile App) 

*How to Brand a Living Musician- Presentation by Mobile Backstage

Erin Barra Live (Presenting Music from New Album- Illusions) 

SUBMIT YOUR BRAND APP

SUBMIT Your Branded App Here.

Brand Marketing Application Rules
Branded App must specifically be created for the main purpose of “Brand Marketing” that Brand.
 
Brand Marketing is defined as: Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.  In terms of marketing, must achieve the following in the process-  build the Brand Awareness, Brand Promise, Brand Image, Brand Experience in some form.

This Brand Marketing should be for the purpose of building the business of the Brand and not for the purpose of the mobile application business, selling content in the Application or advertising in the Application itself.  The App should is used for the purpose of driving traffic to the product or service outside of the App.

It must be part of the following categories:
Advertising, Agriculture, Air, Architecture, Arts, Auto, Banks, Baseball, Beer, Clothing, Commerce, Computers, Cosmetics, Design, Education, Electronics, Environment, Expo, Finance, Food, Football, Games, Government, Health, Heraldry, Hockey, Hotels, Industry, Insurance, Internet, Jurisprudence, Medical, Military, Movies, Music, Pharma, Press, Radio, Real estate, Science, Security, Services, Shop, Software, Sports, Telecommunications, Television, Tools, Trade, Transport, Travel, Wine

Submission required information

• What is the Brand you represent?
• What does the App do as a Brand Marketing Tool?
• What are the specifics it does for Brand Awareness, Brand Image, Brand Exposure?
• Any method of tracking the results or ROI of Brand Marketing?
• What is method for building Brand Awareness? ( i.e. entertaining game or content)

This event was co-Produced by MXM, MoMoNYC, NYCApps, NYCMobile

This event kindly sponsored by FinnMob.

Mobile Monday New York is partnering with Barnes & Noble as they bring their developer tour to New York in a couple of weeks.

This should be an interesting event focused on their huge new entry into the “tablet” market. B&N  asks that interested mobile, media, and technology executives who are looking to develop on their NOOK platform email the address below to request an invite.

Barnes & Noble
Invites You to an
Exclusive Networking Event

WHEN:  WEDNESDAY, SEPT 21 @ 7-9PM

WHERE:
Barnes & Noble Store, Tribeca
97 Warren Street
NY, NY 10007

Join us for complimentary cocktails and appetizers and learn about the extraordinary success of NOOK Apps for NOOK Color, our tablet built on Android.

To Request a link to RSVP, please email us at Developer_newsdesk@book.com 

Only senior-level mobile, media and technology executives are invited.

We’re kicking off Mobile Monday New York’s fall season with a great September event.

It seems to me like pundits and prognosticators have been telling us of the coming age of mobile commerce forever. Services that let us whip out our mobiles to buy candy from the drugstore, hop a cab ride, or grab coffee from the street cart have been in trials for years, but haven’t been available to the masses.

Finally, it feels like that’s about to change. Over the last few months, big players have been rumbling about big plans with real technology, huge partnerships, and commitments to distribution.

Join us Monday, September 26th for an evening hosted at Google NYC where leaders from established firms and innovative startups in the commerce space will come together for a panel. We’ll discuss the pieces that are quickly coming together to create a mobile commerce ecosystem that seems poised to change the face of local buying and selling.

What: Panel discussion, followed by networking and drinks
When: Monday, September 26 at 7:00pm
Where: Google NYC, enter at 76 Ninth Avenue (near 16th Street) in Manhattan
Cost: Free, but Registration is required! 

Details on the agenda and participants will be provided soon. We are still accepting sponsorship proposals for this event, and for MoMo NY’s 2012 annual supporter program.

Are you tired of pitch events where *maybe* 1 out of the 10 companies get a follow up investment meeting and the rest of you get a hot steaming cup of jack squat?  You spend all sorts of time on it and it doesn’t help you build your business at all.

What if you could pitch a potential client—one that doesn’t have some limited amount of capital they’re trying to preserve—but one that needs help and could use a variety of services, including yours?  Yes!  Revenues!  Why bother with getting investors if you could get cash money in the door?!

NextNY is continuing its series where big companies telegraph their needs to the startup community and you get a chance to win their business.  Could it be an ad deal?  A distribution agreement? A six figure revenue windfall?  It’s up to you to sell them on what you’ve got that suits their needs.

The last NextNY event produced not only a deal with the New York Daily News but a pivot and a new business model for Olapic. (www.olapic.com).

Upcoming NextNY-ABC Event

Pitch the Corp/Biz Dev team from CNNMoney
September 22nd, 6:30pm
Time Life Building, 1271 Avenue of the Americas

CNNMoney the number one mobile financial news site is dedicated to agenda-setting business journalism and financial empowerment that betters the work and lives of its audience. CNNMoney is looking for forward-thinking partners to help us extend our franchise, our products, our connection to our audience, and our reach. We can offer innovative companies a global brand and audience to showcase their technology and capabilities across a platform agnostic stage from mobile to web to connected devices, e.g. tablets and TV.

Pitches should target mobile/connected devices. Your product can leverage all or none of CNNMoney’s content, but your product should be feasible, creative, and innovative and it should enhance the CNNMoney brand.

You pitch should be tailored for CNNMoney but also on hand will be representatives from Sports Illustrated, CNN, The New York Times and People magazine.

Submit your pitch here: http://money.cnn.com/startupevent
(Submissions must be received by September 12, 2011)

We interrupt our schedule of events normally packed with heated debate, startup pitches, and schooling on the many nuances of our mobile market with something we can all agree on - a PARTY.

Thanks to our generous sponsors at Nokia, we’ll be gathering for conversation and drinks at the Metropolitan Pavilion on Monday, August 15th from 7pm in the evening.

Where:  Metropolitan Pavilion, 125 West 18th Street, New York, NY
Cost:  Free including wine, and beer provided by our friends at Blue Point Brewing Company!

Registration is required. Please RSVP Here

Nearest Subway stops: No. 1 at 18th St. or 14th St. stops on No. 1, 2, 3, A, C, E, 4, 5, 6, Q, R, N, W, M, F, or L! Parking:Central Parking, 180 West 20th Street Icon Parking, 16 West 16th Street



Nokia would also like to take this opportunity to promote the new Mango platform and the partnership with Microsoft.

Blue Point Brewing Company. Ranked #37 in the Top 50 Craft Breweries in the United States, Blue Point Brewing Company has been Long Island’s brewery since 1998. Brewers of World Beer Cup winning Toasted Lager, Hoptical Illusion, RastafaRye, Blueberry Ale and a dozen other craft brews, Blue Point’s traditional 30-barrel English brewhouse in Patchogue, NY produces a complex portfolio of hand-crafted brews that have made them one of the fastest growing microbreweries in the country. The brewery is open to the public Thursday-Saturday, come taste for yourself!

• http://bluepointbrewing.com/
• http://www.facebook.com/BluePointBrewery
• http://twitter.com/bluepointbrewer

Photo taken by Dean Collins.

Barcode Event Recap

Panel Insights

• There’s a growing demand and hunger for knowledge on the topic.
• The competition of barcode format/platform differences is somewhat appreciated for technology advancements, but shunned for confusion to consumers.
• There are underlying ISO standards and telecommunication factors impacting mobile barcodes that can quickly confuse and overwhelm marketers.
• There’s consensus that marketers need to provide contextual assistance beside codes. (i.e. get a reader app, “scan to ____”, back-up alternatives like SMS or links, etc.)
• The complexity of testing barcode scannability is growing. (i.e. more readers / mobile devices / barcode types, etc.)
• Most industry experts see NFC and 2D barcodes as potential partners/sisters, not replacements, in the mobile channel.
• Industry experts don’t fully agree on best practices or the future of mobile barcodes. (Most differences surface between providers/platforms and UX/marketing specialists.)
• Although designer mobile barcodes are possible, marketers need to verify if design is necessary and test to ensure design isn’t hindering scan conversion.
• There’s an increasing need for large players and marketers in the industry to lead by example on best practices.

Post-Panel Discussion Insights

• Many tech-savvy folks are quick to use mobile barcodes without considering purpose or value-add for the user. (This trend seems to align with the fact that most developers also aren’t in tune with UX design.)
• Most folks haven’t done testing of codes to ensure scannability.
• Many attendees claimed awareness of mobile barcodes, but still were uncertain of how to effectively use them.

We have a lot of work to do to educate each other, marketers and consumers.

Event recaps by others:

• Mobile Monday’s State of the Mobile Barcode - A Recap by Roger Marquis (Panelist)
• The state of 2D barcode by Dean Collins (Attendee)

• 10 Ways to Use QR Codes for Better Conversion Rates
• How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]
• Top 14 Things Marketers Need to Know About QR Codes

Thank you.

This event was made possible due to a generous sponsorship from Goodwin Procter LLP. Thank you Goodwin Procter. We would also like to thank our panelists and attendees for making this sold out event a success.

A special thank you to those who scanned the designer charity: water QR Code created by Delivr. A donation of $5.00 per scan is being made on your behalf by Delivr to charity: water. The offer was limited to attendees of the July25th Mobile Monday Event in New York. Maximum total donation $1000. - David Harper, @davidharper

Our Mobile Monday event on barcodes has arrived. | Event Registration.

Is mainstream America ready for barcodes? Can 2D barcodes be used successfully for marketing? Who’s winning the QR Code versus Microsoft Tag battle of the code formats? Are mobile barcodes a fad or a revolution? Will NFC (Near-Field Communication) kill 2D barcodes? 

Come hear industry experts, barcode solution providers, and major retailers (marketing with QR codes) hash out the details for a current and future “State of the Mobile Barcode” discussion and debate.

This event is made possible due to a generous sponsorship from Goodwin Procter LLP.

Moderator

• Angie Schottmuller
  • Angie is a columnist and web strategist skilled in the arts of conversion, e-commerce, SEO, social media, QR codes, design, UX, analytics, and inbound marketing. Angie recently defined the new “online marketing” university curriculum for The Art Institutes and has spoken at SES, SMX, and OMS online marketing conferences. Angie actively curates content on Twitter (@aschottmuller) and regularly contributes to popular blogs including ClickZ, Search Engine Watch, and Jay Baer’s Convince & Convert.

Panelists

• Dan Frommer
  • Editor and founder of SplatF, a new site covering tech news, with a special focus on mobile. Previously, he wrote for Business Insider and Forbes.
• Roger Marquis
  • President, 2D Barcode Strategy, a marketing consultancy that specializes in the development, implementation and analysis of 2D barcode strategies and campaigns.
• Mobile Tag
  • Leading 2D, 1D and NFC marketing solutions company.
• Microsoft Tag
• Augme
  • Augme provides strategic services and mobile technology to leading consumer and healthcare brands.
• A major retailer to be announced.

Have a barcode service or project to demo?

Email: dharper [AT] delivr [DOT] com
Several companies will be selected for 4 minute fast pitch.

Location

Goodwin Procter LLP
The New York Times Building
620 Eighth Avenue, 26th Floor

Date

• July 25 at 7 pm.

Schedule

• Doors open at 6:30 pm
• Panel 7:00 pm - 8:00 pm
• Networking & Drinks 8:00 pm - 9:30 pm

Cost

• Free – but registration is required to attend.

Food & Drinks

• Provided

This event is made possible due to a generous sponsorship from Goodwin Procter LLP.

As part of Goodwin Procter’s ongoing commitment to start-ups, emerging companies and the entrepreneurial community, Founder’s Workbench provides access to critical forms, memoranda, best practices and other resources to enable capital efficient company formation. (http://www.goodwinfoundersworkbench.com/)

To view, maximize map to open in new window.

It’s a wikimap so anyone can edit.

Contributed by Tim Gasper,  Co-founder, @Keepstream

Monday, June 13th - 6:30pm to 8:30pm

Pivotal Labs - 841 Broadway, 8th floor (between 13th & 14th Streets) 

Fresh from the Apple Worldwide Developers Conference (WWDC), App Orchard, Tipping Point’s latest portfolio company, invites you to an Internet Week panel here in New York to discuss the state of Enterprise iOS. Please join us Monday, June 13th at 6:30pm, for an evening with some of New York’s leading mobile technologists and experts on iOS in the Enterprise, including Vivek Nasta, Global Head of Mobility at Thomson Reuters; Rob Mee, Founder and CEO of Pivotal Labs; Chuck Goldman, Founder and CSO of Apperian; and Scott Penberthy; moderated by Art Chang.  

We will explore topics ranging from WWDC’s Enterprise-specific announcements to common best practices and notes from the trenches of mobile iOS development, beginning with the focal question:

Enterprise iOS - what works, what doesn’t work, and why?

We will also explore the following: What are companies’ greatest challenges and barriers to entry?  How are developers integrating iOS to legacy systems?  What are the biggest integration issues?  Security issues?  What’s still missing for more IT adoption?  The panel will conclude with several forward-looking questions:  How can we take our shared goals and beliefs to define best practices and identify missing frameworks that will lead to greater success in this area, and how can the open-source community raise awareness about some of these projects?

Attendance is by RSVP only; please register here as soon as possible, as space will be limited: http://apporchardpanel.eventbrite.com

We are very grateful to Pivotal Labs for hosting this event and look forward to seeing you there!