Join us on Wednesday, December 12, 2012 (12.12.12) from 6:30~9:00pm (doors open at 6:00 pm)
With the cumulative global mobile app marketplace set to exceed $30 billion in revenues in 2012, MXMevents and Mobile Monday NY announce their first mobile music event: AppLause: Live Mobile Music

This one-of-a-kind “Battle of the Music Apps” event will be held at the legendary Limelight Marketplace (656 6th Ave, New York, New York (use the 20th street entrance) on Wednesday, December 12, 2012 (12.12.12) from 6:30~9:00pm (doors open at 6:00 pm)

AppLause will spotlight some of the best app developers from the music space who will compete for prizes, as judged by a carefully selected panel of industry experts. Each developer receives 5 minutes to present their app, focusing on three core considerations: 1) what it does 2) why it’s great  3) the results.

The panel of judges then asks questions, solicits AppLause from the audience – including heavy representation by media and the mobile, developer and tech communities – and votes on the winner.

* If you are a brand or a developer of a music application, make sure you apply to present before noon EST on Tuesday December 4, 2012.

Register today and join the mobile and music communities of New York City, where you can learn about the top mobile apps used for live events.

FREE w/ Promo code: MXMMoMo

EVENT TOPIC
Realtime Roadshow. Business and Developer Boot Camp.

Learn how to future proof your brand and consumer experiences with HTML5, responsive web design, and realtime.

WHEN
Monday, November 19, 2012 - 6:30 PM to 9:30 PM

WHERE
AppNexus - 28 West 23rd Street, 5th Floor, New York, NY (map)

RSVP
Free, with registration.

AGENDA

6:30 PM - Event Check-in, Networking and Refreshments

7:00 PM - Introduction to HTML5 & Realtime. For both businesspeople and developers. Session led by Magnus Thor XSockets Realtime developers & XSockets Evangelist. 

8:00 PM - We divide ourselves into two groups.

• Businesspeople, where we look at the various business opportunities and value created using real-time technology. With concrete examples, we show how you can future-proof brand and consumer experiences. Session led by Johan Larsson, CEO of RealTime Websolutions.
• Developers, where we look more closely at real-time programming. Together we create some simple applications with the framework and APIs to gain a deeper understanding of implementing realtime into your web application. Session led by Ulf Bjorklund, Real Time Developer, Back-end specialist and XSockets Evangelist.

9:00 PM - Networking and Refreshments

PRIVATE COMPANY BRIEFINGS
Are you and your company are interested in knowing more about the opportunities available in the real-time web? Do you have own needs, or feel the need of customers to future-proof websites?

Apply for your own customized briefing (Choose Ticket type - Request for Private Company Briefing) to book a time on the same day, or the day after the event to go through more individual needs and preferences.

EVENT ORGANIZERS

Mobile Monday NY and the Responsive Web Design NYC Meetup Group are teaming up for a series of monthly events. This is the second in a series.

This event is being held in cooperation with:

The XSockets Community. The XSockets Community is a group of developers and partners who work with the future of web communication. The community has built a platform for real-time communication with a view to simplifying real-time web development. For more info regarding the freeware XSockets Project please visit http://www.XSockets.com

Wijmo. Wijmo is a complete kit of over 40 UI widgets with everything from interactive menus to rich charts. If you know jQuery, you know Wijmo. Complete with documentation and professional support, every widget is hand-crafted and includes premium themes. Please visit Wijmo at http://wijmo.com/

Delivr. Delivr makes creating, managing, and tracking campaigns using Short URLs, QR Codes® and NFC Tags simple. Delivr’s place and location-aware insights help retailers, brands, media companies and ad agencies unlock the value of the smartphone as the link between the offline and online worlds. Please visit Delivr at http://about.delivr.com

SPECIAL THANKS TO APPNEXUS

This event would not be possible without the kind support of AppNexus. AppNexus is today’s most powerful, open and customizable advertising technology platform. AppNexus is setting the standard for excellence in ad technology and helping the largest and most innovative companies in online advertising build their businesses. Every day, hundreds of companies around the globe buy and sell billions of online ads using AppNexus’ real-time ad serving technology, advanced yield management controls, optimization algorithms and patented brand and safety monitoring.

Mobile Monday NY and the Responsive Web Design Meetup Group are teaming up for a series of monthly events!

Event Topic: Mobile First? The Interactive Agency Perspective

When: Tuesday, October 30, 2012 - 6:30 PM to 8:30 PM

Where: AppNexus - 28 West 23rd Street, 5th Floor, New York, NY (map)

RSVP: Free. Join the Meetup Here.

Interactive Agencies have been designing traditionally for desktop first, however with opportunities surrounding Responsive Web Design and the growth of mobile, the concept of Mobile First has been become an industry catch-phrase.  However, what does this really mean in practice?

• What does it mean for an interactive agency to get up to speed with the best practices of mobile?
• What are some of the key areas for them to consider now when building out a holistic property that include mobile done right?
• What does the philosophy of Mobile first mean for them? Retro-fit mobile first or redesign from the bottom up?
• How do you design a sign by giving each different view the best for its usage, context and traffic?

Confirmed Speakers

• Development Lead- FUZZ Productions
• Todd Johnson- Director of Digital at STARWORKS Group

Call for Speakers

Open to those in the Mobile Monday Community with case studies in mobile responsive design.

Register today to join the mobile community of New York City to see some of the best Apps used for Brand Marketing (Produced by MoMoNY, NYC Mobile Apps, NYC Mobile Forum, NYC Android Developer.

Mobile Monday Members use the follow code for FREE registration: ALLMobileMoMo

This one of a kind “All NYC Mobile” Event! The event will be held at Union Square Ball Room, 6:30~10pm on Monday Oct 1st.

• Last year we sold out in a couple of days, so make sure you reserve your spot!
• Last year we had 380 registered guests with approximately 40% brands, agency and media participants. What a way to kick-off Advertising Week- MOBILE BRAND APPS!
• Here snap shot of some of the Brands that signed up to present last year! Last year we had special guest, Peter Vesterbacka, CMO Rovio ( Angry Birds)

If you are a Brand or a Developer of a Application for a BRAND that was used for BRAND Marketing purposes, you can also register to present. Please go to the Eventbrite listing page and register your application. We can not guarantee you will be able to present, but thanks for registering in advance!

Warm Regards,
All NYC Mobile Organizing Team

Matthew Snyder – MXM
David Harper – Mobile Monday New York
Serko Artinian – NYCApps Mobile
Amanda Moskowitz – NYCMobile
Kevin Galligan – NYCAndroid Developers

(By the way, if you are a mobile event organization in NYC and would like to join us, let us know!)

Join us for Mobile Monday New York on June 18th for an insightful evening featuring panels, networking and drinks. We’ll be dissecting three of the hottest topics in mobile with all-star panels that are moderated by Matthew Ingram from GigaOM.

• Hybrid Apps: Myth or Reality?
• Mike Sommers, SVP of Product at Fn(x)
• Alex Hardiman, Director of Mobile Product at New York Times
• Farhan Thawar, VP Engineering at Xtreme Labs
• Mobile and your ever-adapting business model
• Kai Bond, GM at Hatch Labs
• Mike Stern, Director of Channel Partnerships at Xtreme Labs
• TBD
• Best practices in mobile media consumption
• Asish Patel, Head of Social Media at VICE Media
• Hal Danziger, VP of Brand Product Development at Conde Nast
• TBD

Date: Monday, June 18th

Place: The Times Center New York (in the NYTimes building)

Time: Doors open at 6:30 pm, event starts at 7

Parking: Parking garages located on both 40th and 41st Sts between 7th and 8th Avenues

Public Transportation: Closest to Times Square and Port Authority subway stops

Cost: Free, but you must register here.

Drinks: Provided

This event could not take place without a generous sponsorship from Xtreme Labs.

May 17th: Internet Week Party at the Canal Room with MobileMonday NY & Flurry

Meet with the smartest, most innovative tech entrepreneurs in your community at the hip Canal Room on Thursday, May 17, during Internet Week. Build relationships and share ideas in a relaxed setting over free drinks. R.S.V.P. here.

Date – May 17th from 6 pm – 9 pm.

Cost – Free. Registration is required to attend. Drinks are provided.

This month’s event is kindly made possible due to a generous sponsorship by Flurry.

Flurry would like to announce the launch of Flurry TechHub a monthly, free-to-attend event that brings together high-caliber developers, founders, entrepreneurs and investors in the technology community.  Flurry TechHub Meetups are held across the world’s top tech centers including San Francisco, New York, and London. R.S.V.P. and attend the May 17th Mobile Monday event to learn more.

Our March event was a great success. Thanks to all who were able to make it. Here’s some coverage of the event from Xconomy.

This month, we’ve partnered with Nokia for an event that will introduce developers to building for Windows Phone 7 on Nokia devices. We’ve seen the beautiful devices (including its Lumia 900, winner of the Best Smartphone of CES) and some lucky souls have had a chance to play and live with them.

Now we’ll learn how and why to develop for the platform. We’ll also hear plans for the US market and Nokia’s focus on apps and developers, including seeding thousands of devices, and providing access to tools, support and training. Oh, and did we mention Nokia will be giving away FREE DEVICES?!

If you’re an individual or represent a company already building for WP7, let us know. Selected developers will be able present their work to the Mobile Monday community and Nokia.

WHEN: March 26th at 7pm

WHERE: The Canal Room, 285 West Broadway in Manhattan

HOW: Register now - space is limited

Thanks to everyone who attended our mobile commerce event last Monday. Apologies to most of you - who we had to turn away once all the passes were quickly claimed.

Our panel represented 4 key segments of the mobile commerce ecosystem. It was moderated by someone who’s been helping drive ecosystem innovation since before most of us started dreaming about the revolution sparked when mobile tech entered the realm of bricks-and-mortar commerce.

Participating in the discussion:

• Spencer Spinnell (Director of Emerging Platforms, Google / Google Wallet)
• Jacob Styburski (Director of Product Management, American Express / Serve)
• Jonty Kelt (CEO, Group Commerce)
• Mike Brody (Co-founder, Payfone)
• Mike Garelik - moderator (Continuous Commerce)

Here’s my attempt to extract a few salient points from the evening:

• Mobile Monday New York members are (really) excited about Google Wallet - what it means for the industry and about being able to give it a try.
• If you’re a developer and want to get involved in mobile commerce, think about the gaps you could bridge. Jonty from Group Commerce said, on average, consumer mobile visits to his deals network are 4x longer, but mobile conversion percentages are significantly lower than desktop.
• While at Citigroup, Mike Garelik built my personal favorite early market trial - with the MTA / NYC subway! Mike’s knowledge of  - and often involvement with - key implementations and players knit our diverse panel together for energetic conversation and spirited debate.
• Mike Brody thinks carrier-billed payments (including those enabled by Payfone) will be big in the US, and even more important in markets where consumer banking and credit are less pervasive.
• At the same time as it innovates, seemingly much quicker than competitors, American Express maintains a clear and strong commitment to security. In other markets, seemingly heavy-handed security policies can be a barrier to innovation. In mobile commerce, it’s an enabler.

Thanks to our sponsors - Google Wallet, Payfone, Group Commerce, and Blue Point Brewing - for hosting the event and providing the food and drink.

UPDATE:  Within hours of going live, here are some of the  ”Brand Marketing Apps”  that were registered: 

REGISTER YOUR BRAND APP before Sept 27 noon if you want a chance to present.

WHAT
Battle of the Brand Apps Event

WHEN
Monday, Oct 3rd | 5:30PM - 10:00PM

WHERE
DROM, 85 Avenue A, New York, New York

RSVP
Registration is FREE.  ATTENDEES REGISTER HERE.

AGENDA

The goal of this event is to create an opportunity for the community to learn about the best Apps for brand marketing build by developers, agencies and marketers in NYC.

• Any company that has created a unique app for a Brand (See rules below that define a Brand) can submit an App from Sept 20~Sept 27 
• All participants that signed up for the event will then have a chance to vote on the Apps they would like to see presented at the event.  Voting will take place from Sept 27 till Oct 3rd Noon
• The Top 7 Apps companies will have a chance to present thier App. They must tell the story on how this app has support the growth of the Brand
• All participants can vote during the event, and the Winner will recieve special prize

5:30~6:30pm  Networking and Drinks

6:30~6:45pm  Introductions from the Hosts

7:00~8:30pm  Top 7 Demo’s and Descriptions

8:30~9pm  Networking

9:00~  Special Event  ( Living Brand- Performing Artist with Mobile App) 

*How to Brand a Living Musician- Presentation by Mobile Backstage

Erin Barra Live (Presenting Music from New Album- Illusions) 

SUBMIT YOUR BRAND APP

SUBMIT Your Branded App Here.

Brand Marketing Application Rules
Branded App must specifically be created for the main purpose of “Brand Marketing” that Brand.
 
Brand Marketing is defined as: Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.  In terms of marketing, must achieve the following in the process-  build the Brand Awareness, Brand Promise, Brand Image, Brand Experience in some form.

This Brand Marketing should be for the purpose of building the business of the Brand and not for the purpose of the mobile application business, selling content in the Application or advertising in the Application itself.  The App should is used for the purpose of driving traffic to the product or service outside of the App.

It must be part of the following categories:
Advertising, Agriculture, Air, Architecture, Arts, Auto, Banks, Baseball, Beer, Clothing, Commerce, Computers, Cosmetics, Design, Education, Electronics, Environment, Expo, Finance, Food, Football, Games, Government, Health, Heraldry, Hockey, Hotels, Industry, Insurance, Internet, Jurisprudence, Medical, Military, Movies, Music, Pharma, Press, Radio, Real estate, Science, Security, Services, Shop, Software, Sports, Telecommunications, Television, Tools, Trade, Transport, Travel, Wine

Submission required information

• What is the Brand you represent?
• What does the App do as a Brand Marketing Tool?
• What are the specifics it does for Brand Awareness, Brand Image, Brand Exposure?
• Any method of tracking the results or ROI of Brand Marketing?
• What is method for building Brand Awareness? ( i.e. entertaining game or content)

This event was co-Produced by MXM, MoMoNYC, NYCApps, NYCMobile

This event kindly sponsored by FinnMob.