One our marquee events, we are looking forward to an innovative and exciting discussion on the current state of mobile media and advertising, along with the companies that are making it happen.
In coordination with the Philly Ad Club, Mobile Monday Mid-Atlantic will bring together the best and the brightest of the Philadelphia-area media and advertising industry for a lively and interactive event focusing on one of the hottest topics in the industry – how mobile is transforming local media.
Keynote – Greg Osberg, Publisher and CEO, Philadelphia Media Network
We are happy to host keynote speaker Greg Osberg. Greg is the Publisher and CEO for Philadelphia Media Network, Inc., which owns The Philadelphia Inquirer, Philadelphia Daily News, and Philly.com. When combined, these three publications reach an average weekly audience of 2.2 million adults – more than the combination of the three evening television news shows, or the combination of those radio stations ranked in the top ten during drive-time programming. Greg will be speaking about Project Liberty, PMN’s new mobile tablet initiative displaying digital editions of the The Inquirer and Philadelphia Daily News.
Attend the event to be
eligible to win an iPad2!
Brought to you by appRenaissance
, a leading enterprise focused mobile application development and services company headquartered right here in Philadelphia.
Attend the event to be eligible to win a free ticket to the Social Media Plus Conference ($495 value)!
Brought to you by the Social Media Plus conference. November 15 & 16 in Philadelphia – The Mid-Atlantic’s largest business focused Social Media summit.
Panel Moderator – Steve Smith, OMMA Mobile
Back in a repeat role for Mobile Monday, Steve Smith is a lapsed academic who saw the light, bolted the university and spent the last decade as a digital media critic and consultant. He is chair and programmer of OMMA Mobile and OMMA Behavioral conferences from MediaPost and is the Digital Media Editor at Media Industry Newsletter (MIN) from Access Intelligence.
Panelist – Art Howe, Chairman, Verve Wireless
Art is a local-media executive with 30 years experience as a journalist, marketing director, publisher, owner, and CEO. He co-launched Verve Wireless six years ago because he believed that mobile is the essential platform for local media companies to evolve their strategies and survive. Verve today is the world leader in mobile advertising. It has a rapidly growing network of more than 1,200 local media companies has 80 million unique visitors each month.
Panelist – Rachel Pasqua, Vice President Mobile, iCrossing
Rachel is a media strategist, writer and producer with special expertise in mobile, social and ambient technologies. Rachel is founder and director of the mobile group at iCrossing, a leading digital marketing agency and is a frequent speaker at top industry events and an often-quoted voice on cross channel trends in emerging media.
Panelist – Ron Braunfeld, Vice President, Business Development, Where Inc. (recently acquired by PayPal/eBay)
Ron brings over 15 years experience in sales and business development to Where, Inc., which was recently acquired by the PayPal division of eBay. Ron joined the team from Mapquest where he served as the Director of Business Development and played an instrumental role in the company’s dramatic growth. During his tenure at MapQuest, Ron (and his team) was responsible for over 20 Million in new revenue opportunities in the wireless, print, and software businesses. Prior to MapQuest, Ron served as Strategic Account Executive for eCal Corporation – bringing in new accounts such as AT&T, CBS, Switchboard, ZDNet, Net2Phone, Disney.
Panelist – Philip Charles-Pierre, Sr. Vice President Marketing and Distribution, Smarter Agent
Philip Charles-Pierre is the Senior Vice President, Marketing & Distribution at Smarter Agent where he is responsible for overseeing all marketing and the private label partnerships. Before Smarter Agent, Charles-Pierre had significant experience building, managing and growing a successful $2 billion private label distribution business for Travelocity with clients such as American Express, AOL, Yahoo, AARP and a number of airlines and hotels as partners.
Panelist – Lee Karchawer, National Sales Manager, Placecast
Lee Karchawer currently serves as the National Mobile Sales Director for Placecast, a location-based mobile marketing thought-leader and developer of the geofencing service, ShopAlerts. At Placecast, he works collaboratively with brands and agencies to create ShopAlerts programs – the most scalable, proven, location-based marketing platform currently available, which powers both brand and operator programs in multiple countries. Previously, Lee worked as an Digital Media Executive for Industry Brains, a premium digital advertising network and a subsidiary of Marchex, delivering locally relevant contextual based ads across a variety of premium publications including BusinessWeek, Smart Money, and Morningstar.
October 3, 2011, 5:30-8:30p
Location: The Hub at the Cira Centre
Please Register in Advance Here
We love our sponsors and partners! Companies showcased at the event: