How Can All Players Win in the High-flying Era of Mobile Ad?

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Along with the boom in smartphones and tablets, mobile advertising is soaring high beyond our expectations.

According to Gartner, global mobile-advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010. Another research firm, Global Industry Analysts (GIA), recently projected that the global market for mobile advertising will reach $32 billion by 2017.

To hop on and ride this “Mobile Ad” bandwagon, we need to more accurately understand the direction of the mobile ad industry, and a clearer perspective, needless to say, would be helpful.

Thus, at the next Mobile Monday Seoul, the 14th event since 2009, industry observers and the main players in the mobile ad field, both locally and globally, will share their insights and know-how with us.

 

Theme: How Can All Players Win in the High-flying Era of Mobile Ad?
Date & Time : 7 Nov 2011 (Mon) 17:00 ~ 20:30  14:00 – 17:40
Venue : KT OllehSquare (Seoul)
Admission : 10,000 Kwon (USD 8 )
Registration: First-come, first-served basis

 

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Please see below for detailed session information.

Making Money on Mobile: Best Practices and Tips

Kate Zhang,
Director of Partnerships, Asia,  Tapjoy

Mobile Advertising Strategy on Smart Era

Siwon Roh
Head of Mobile Buiness Unit, Mezzo Media

 

Mobile game, As a Mobile Ad Platform

Moonki Chae
Vice President, Marketing Dept., Com2uS Corporation

 

Rich Media Mobile Ad 

Sujeong Park

Head of Local Business, Korea, InMobi

 

How to Maximize Effectiveness of Mobile Ad?

Jaepil Kim
Senior Researcher, KT Economic & Management Institute

 

 

OllehSquare

 

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Proudly Sponsored by

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Gold Sponsor

 

The theme of the 13th Mobile Monday, scheduled for September 19 at Institut Francais, Seoul, is “Tech Update : Qualcomm & NAVTEQ.”

At this event, Qualcomm will demonstrate AllJoyn as a software framework for developers that enables easy P2P (Peer-to-Peer) access.

NAVETEQ, a leading global provider of location content in the form of maps, traffic and places data, will introduce NAVTEQ Network for Developers(NN4D).

Enhnacing User Experience with Qualcomm’s P2P Solution, AllJoyn Jicheol Park, Director, Qualcomm Korea

Designed to solve many of the problems that exist in enabling peer-to-peer (P2P) communication, AllJoyn is an open-source software framework developed by Qualcomm Innovation Center, that makes it easy for you to add ad-hoc, proximity -based P2P into your apps without the need to connect to cellular networks.

Opportunities for developers with NN4D
Ashish R Bedekar, APAC Partner Relationship Manager, NAVTEQ

The NAVTEQ Network for Developers™ (NN4D) empowers application developers with the knowledge and resources needed to create the hottest, most differentiated location-based products. Access technical resources, support and business development services to build and market location apps for web, mobile, automotive, GIS and enterprise markets worldwide.

Date: September 19, 2011 (Monday) 6:00 p.m. – 8:00 p.m.)
Venue: Institut Francais Fee: Free of Charge
Registration: First-come, first-served basis
Registration Here(Korean version)http://onoffmix.com/event/3685
or email us (momo@mobilemonday.co.kr)

The 13th Mobile Monday is proudly sponsored by Qualcomm and NAVTEQ.

Theme : It's Tablet Time!
Date: March 07, 2011 (Monday) (5:00 p.m. ~ 7:30 p.m.)

Venue: KT ollehSquare



Proudly Sponsored by KT

Presentation by Greg Roh
Technology / Senior Analyst, HMC Investment Securities
PDF Download

As we seen at the recent Mobile World Congress 2011, the world's largest mobile and telecom industry's annual conference held in Barcelona, Spain, tablet is a key buzzword for this year along with smartphones.

The theme of the 12th Mobile Monday, scheduled for March 7 at Olleh Square, Seoul, is "It's Tablet Time!" At this event, Qualcomm will introduce new technologies and solutions for tablets along with market perspectives and trends presented by a well-know neutral analyst of a securities and investment firm. The first Mobile Monday of this year is proudly sponsored by Qualcomm and KT. Mobile Monday will be held six to seven times this year with various themes and include mobile Ad.

• Theme: It's Tablet Time ... Catch Up on Tablet Tech & Market Trends  * Date: March 07, 2011 (Monday) (5:00 p.m. - 8:00 p.m.)
• Venue: KT ollehSquare
• Fee: Free of Charge
• Registration: First-come, first-served basis

Registration Now

Proudly Sponsored by

Qualcomm : Hyun-Mook Cho, Engineer, Staff Korea R&D Center

Independence : Jeong-Gi Hong, Producer, Interactive & New Media Division

metaioAsia : Jun Park, Technical Director

Charley Choi, Vice President/CMO/Co-Founder

Theme : Augmented Reality (AR)
Date: December 06, 2010 (Monday) (6:00 p.m. ~ 9:30 p.m.)
Venue: KT ollehSquare

Proudly Sponsored by
Qualcomm
Independence
metaioasia
Kiwiple

Qualcomm : Hyun-Mook Cho, Engineer, Staff Korea R&D Center View

Independence : Jeong-Gi Hong, Producer, Interactive & New Media Division View

metaioAsia : Jun Park, Technical Director View

Kiwiple : Charley Choi, Vice President/CMO/Co-Founder View



metaio´s developers and the renowned German Magician Simon Pierro have teamed up to bring you an extraordinary mixture of classic magical skills and real-time visualization technology. The story about love, peace and of course some reindeers was captured in a single shot and contains no post production or editing except sound and some on air design. (press release by metaio)