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MoMo Seoul – Dec. 23rd – Bitcoin Conference

The explosion of interest in coin-bit spreading.

Whether temporary bubble phenomenon, stating that a new era of digital currency to wonder what brings flare. We can capture what the business opportunity is, professionals with critical, in-depth diagnosis of the spot has been established.

Event Registration Application

2:00 to 2:20 Registration received

2:20 to 3:00 to catch the trend of virtual currency
Roa, director of consulting gimseokgi

300 – 3:40 as an investment and business destination bit coin
LG Economic Research Fellow yichangseon

3:40 to 4:00 Break / Networking

4:00 to 4:40 in terms of monetary economics a bit of coin
Jeonju Research Fellow, Institute for Information and Communication

4:40 to 5:30 Panel Discussion: Virtual Currency , observation actively accept?

Investment or business, including in terms of bit coin virtual currency will look for a discussion on how to proceed.

Chair: Director rationalism Moby Ad
Panel: Research Fellow KISDI for Jeonju , yichangseon LG Economic Research Fellow , Director of Consulting gimseokgi floor

5:30 to 5:40 finish event

MoMo Seoul – Sept. 30th – Mobile Data Challenge

Mobile data traffic is rapidly increasing day by day. Mobile data traffic is like now if doubled each year in 2020 compared to 2010 is forecast to be expanded 1000x. present, such as network management approach to address the growing mobile data traffic that is coming out intellectually. Now and other new communications environment is based on the need to talk.

Qualcomm technology-intensive global company, the mobile data explosion era unfolds in order to prepare a variety of technical approaches has prepared a place to share. ‘1000x together with Qualcomm Mobile Data Challenge’ We invite you!

MoMo Seoul – Sept. 10th – Mobile ROI: Marketing Conference

If you are leader in the Mobile Marketing and Ad market, show your value to Korean Marketers and Developers

In Korea, half the nation and most of the economically-active population rapidly adopted the use of smartphones in just over three years. As mobile devices have emerged and penetrated daily life, new media and businesses are growing increasingly interested in mobile marketing and advertising. The key of course lies in implementation, how does one specifically do this?

Is it better to do mobile marketing right now? If so, how? Is the return on investment guaranteed? How can we reach expectations without failure?

To share clear answers to these questions, a “Mobile ROI: Mobile Marketing & Advertising Conference” will be held in Seoul on September 10th.

This conference is an opportunity for marketers and advertisers to gain insight into how to devise an effective mobile marketing and advertising strategy and to meet potential partners.

App developers can acquire app marketing know-how about how to inform and reach more consumers to offer them the useful apps they have developed and to increase profits.

Don’t miss the “Mobile Marketing & Advertising Conference” where information will be shared and networking high among all the players of the mobile marketing and advertising ecosystem, including: brand marketers, agencies, mobile advertising platform companies, technology providers and mobile operators.

The Mobile ROI: Mobile Marketing and Advertising conference in Seoul provides a unique opportunity for sponsors to target a highly-focused audience that is intent to learn more about mobile marketing and advertising.

If you are interested in sponsorship and exhibition opportunities please contact us via email: korea@mobiad.org

MoMo Seoul – March 26th – Mobile AD Tech

Mobile advertising is rapidly spreading in the local mobile industry, and leading-edge mobile advertising technologies and platforms will be introduced at Mobile AD Tech 2012, scheduled for March 26th in Seoul.

At Mobile AD Tech 2012, in a joint event with the 15th Mobile Monday Seoul, global technology leaders Airpush, InMobi, Qualcomm and Tapjoy (in alphabetical order) are confirmed as sponsors. In addition, industry research and consulting firms, including Strategy Analytics and TIM & Co., are joining as speakers.



Utilizing Push Notification Ads on Mobile Platforms
: Brian Kim, Country Manager, Airpush Korea

Vuforia Introduction: How to Use It for a Mobile AD Platform
: Hyun-Mook Cho, Engineer, Qualcomm Korea R&D Center

New Level of Mobile Market with Web 3.0
: Thomas Kang, Director, Strategy Analytics

HTML5 Era Has Arrived. Rich-Media Mobile Ads
: Jay Lee, Sales Engineer Manager, InMobi

Mobile Ad Monetization
: Seunghyun Son, Ad Sales Director, Tapjoy Korea
Panel Discussion: “Mobile AD, Real or Hype from Both Developers and Advertisers”

Even though there are no objections regarding the potential value of mobile advertising, the majority of advertisers in Korea are reluctant to embrace it aggressively, and with the small-size of almost all developers, they still do not have meaningful revenue from mobile advertising.

In this panel discussion, industry observers and platform vendors will do a reality-check on the present situation for mobile advertising in Korea, and will discuss ideas for breakthroughs to obtain high ROI (Return on Investment) for advertisers and generating a more effective monetizing method for developers.

Hans Yoon, Senior Director, TIM & Co.
Thomas Kang, Director, Strategy Analytics
Jay Lee, Sales Engineer Manager, InMobi
Seunghyun Son, Ad Sales Director, Tapjoy Korea
Brian Kim, Country Manager, Airpush Korea

Date: March 26, 2012 (Monday) 2:00 pm – 7:00 pm – conference / 7 pm – 10 pm (Beer Party-networking)

Venue: KT Olleh Square, Seoul
Registration: First-come, first-served basis
Cost : USD 8 (Beer Party USD 8)

Registration Here (Korean version)
or email us (momo@mobilemonday.co.kr)

The 15th Mobile Monday is proudly sponsored by Airpush, InMobi, Qualcomm and Tapjoy

MoMo Seoul – Nov. 7th – Mobile Advertising

How Can All Players Win in the High-flying Era of Mobile Ad?

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Along with the boom in smartphones and tablets, mobile advertising is soaring high beyond our expectations.

According to Gartner, global mobile-advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010. Another research firm, Global Industry Analysts (GIA), recently projected that the global market for mobile advertising will reach $32 billion by 2017.

To hop on and ride this “Mobile Ad” bandwagon, we need to more accurately understand the direction of the mobile ad industry, and a clearer perspective, needless to say, would be helpful.

Thus, at the next Mobile Monday Seoul, the 14th event since 2009, industry observers and the main players in the mobile ad field, both locally and globally, will share their insights and know-how with us.


Theme: How Can All Players Win in the High-flying Era of Mobile Ad?
Date & Time : 7 Nov 2011 (Mon) 17:00 ~ 20:30  14:00 – 17:40
Venue : KT OllehSquare (Seoul)
Admission : 10,000 Kwon (USD 8 )
Registration: First-come, first-served basis


Register Now


Please see below for detailed session information.

Making Money on Mobile: Best Practices and Tips

Kate Zhang,
Director of Partnerships, Asia,  Tapjoy

Mobile Advertising Strategy on Smart Era

Siwon Roh
Head of Mobile Buiness Unit, Mezzo Media


Mobile game, As a Mobile Ad Platform

Moonki Chae
Vice President, Marketing Dept., Com2uS Corporation


Rich Media Mobile Ad 

Sujeong Park

Head of Local Business, Korea, InMobi


How to Maximize Effectiveness of Mobile Ad?

Jaepil Kim
Senior Researcher, KT Economic & Management Institute





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MoMo Seoul – Sept. 19 – Tech Update Qualcomm & NAVTEQ

The theme of the 13th Mobile Monday, scheduled for September 19 at Institut Francais, Seoul, is “Tech Update : Qualcomm & NAVTEQ.”

At this event, Qualcomm will demonstrate AllJoyn as a software framework for developers that enables easy P2P (Peer-to-Peer) access.

NAVETEQ, a leading global provider of location content in the form of maps, traffic and places data, will introduce NAVTEQ Network for Developers(NN4D).

Enhnacing User Experience with Qualcomm’s P2P Solution, AllJoyn Jicheol Park, Director, Qualcomm Korea

Designed to solve many of the problems that exist in enabling peer-to-peer (P2P) communication, AllJoyn is an open-source software framework developed by Qualcomm Innovation Center, that makes it easy for you to add ad-hoc, proximity -based P2P into your apps without the need to connect to cellular networks.

Opportunities for developers with NN4D

Ashish R Bedekar, APAC Partner Relationship Manager, NAVTEQ

The NAVTEQ Network for Developers™ (NN4D) empowers application developers with the knowledge and resources needed to create the hottest, most differentiated location-based products. Access technical resources, support and business development services to build and market location apps for web, mobile, automotive, GIS and enterprise markets worldwide.

Date: September 19, 2011 (Monday) 6:00 p.m. – 8:00 p.m.)
Venue: Institut Francais Fee: Free of Charge
Registration: First-come, first-served basis

Registration Here(Korean version)http://onoffmix.com/event/3685
or email us (momo@mobilemonday.co.kr)

The 13th Mobile Monday is proudly sponsored by Qualcomm and NAVTEQ.

MoMo Seoul #12 Tablet Presentation File

Theme : It's Tablet Time!
Date: March 07, 2011 (Monday) (5:00 p.m. ~ 7:30 p.m.)

Venue: KT ollehSquare

Proudly Sponsored by KT

Presentation by Greg Roh
Technology / Senior Analyst, HMC Investment Securities
PDF Download

Mobile Monday Seoul March 7th It’s Tablet Time!

As we seen at the recent Mobile World Congress 2011, the world's largest mobile and telecom industry's annual conference held in Barcelona, Spain, tablet is a key buzzword for this year along with smartphones.

The theme of the 12th Mobile Monday, scheduled for March 7 at Olleh Square, Seoul, is "It's Tablet Time!" At this event, Qualcomm will introduce new technologies and solutions for tablets along with market perspectives and trends presented by a well-know neutral analyst of a securities and investment firm. The first Mobile Monday of this year is proudly sponsored by Qualcomm and KT. Mobile Monday will be held six to seven times this year with various themes and include mobile Ad.

  • Theme: It's Tablet Time ... Catch Up on Tablet Tech & Market Trends  * Date: March 07, 2011 (Monday) (5:00 p.m. - 8:00 p.m.)
  • Venue: KT ollehSquare
  • Fee: Free of Charge
  • Registration: First-come, first-served basis

Registration Now

Proudly Sponsored by

Video: Augmented Reality- Qualcomm

Qualcomm : Hyun-Mook Cho, Engineer, Staff Korea R&D Center

Video: Augmented Reality- Independence

Independence : Jeong-Gi Hong, Producer, Interactive & New Media Division

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