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MoMo Tel Aviv – Dec. 16th – Mobile Monetization Secrets

We’re delighted to invite you to our last event for 2013 – and this time we’ll take a deep look at one of the challenges of the mobile app business – how do we make real money out of it?..

Since the event is on the night before the Mobile Monetization Summit we are going to have there many international experts from the mobile monetization scene – big platforms, leading ad networks, game publishers, app tracking solutions, mobile commerce and more

We will have a small taste from 3-4 of the Summit speakers (see full Summit speakers list here). Registration to the Summit is still open and MoMoTLV members get 25% by using promo code momotlv13

The agenda will be published soon – stay tuned!

Note that if you come to Microsoft at 5pm you can also attend Germany Trade & Invest event about how to enter the German market (which features a lot of the leading monetization companies) – the event is free, details and registration here

So all in all the schedule at Microsoft is:

17:00 – 18:30 – Germany Trade & Invest event (Register here)

18:30 – 19:00 – Networking

19:00 – 21:00 – MoMoTLV Event

The event is sponsored by the Mobile Monetization Summit

MoMo Tel Aviv – Nov. 25th – Big Data and Analytics

We’re delighted to invite you to our November event, this time discussing one of the hottest topics around – Big Data and Analytics. We’ll explore what these buzzwords actually mean by showcasing several startups doing cool stuff.

We’ll also hear from Gil Eiges, VP, Head of Innovation at Amdocs about their special program for startups. The full agenda will be published soon, so stay tuned!

Apply to present in this event!
We still have some open spots for startups presentations – so if you have a startup doing something in this area – please fill this form

The event will be held at one of our favorite places – the Dublin Irish Pub in Hertzelia Pituach! So join us for drinks and some interesting sessions and Smile – it’s Monday!

This event is sponsored by Amdocs

MoMo Tel Aviv – Sept. 2nd – Mobile, Web and HTML5

We are glad to invite you to our September event, just between the end of the summer vacations and before the holidays. Join us for a beer on the roof at Wix for a beautiful sunset, sea breeze, great people and awesome content.

This time we’ll explore the rapidly growing topic of mobile apps creation on HTML5 vs native apps – advantages, disadvantages and tools for “mobilizing” the web.

The topic will be covered from several angles – first from Wix, one of the best Israeli companies and the world’s leading do-it-yourself web publishing platform, who will also make an exciting announcement at the event. Then we’ll cover the analytic angle by Vision Mobile, the leading research company on the apps economy and mobile business models, followed by a look at the practical aspects as seen by IniTech, a fast-growing SW development company that specialize in mobile development, who will talk about – HTML for Mobile:myths and Reality.

Speakers include:

Daphna Ofek, Mobile Product & Content manager at Wix.com

Michael Vakulenko, Strategy Director at Vision Mobile

Igor Gassko, CTO, IniTech

We hope to confirm another speaker shortly.

Some more info on the sessions and presenting companies will be added soon.

Many thanks to our hosts at Wix:

And to our annual sponsprs Microsoft Ventures

MoMo Tel Aviv – July 22 – Mobile Commerce and Payments

We’re glad to invite you to our July event, and this time tackling one of the hottest topics these days: Mobile Commerce and Payments – How can app developers best integrate commerce and payments solutions in their apps to make extra $$$

We have a special guest from PayPal Paris who will share with us some of the latest stats and trends. In addition we’ll hear from 3 Israeli startups about different angles of mobile commerce and payments.

Speakers include:

Orkun Saitoglu, Developer Advocate, PayPal

Noam Inbar, VP Business Development, Zooz

Gadi Lifshitz, Head of Engineering, Sears Israel

Ron Gavriely, Founder & CEO, SellInApp

Yigael Berger, Founder & CEO, Appixia

We’ll also hear about BattleHack – PayPal’s hackathon to be held on July 25-26 in Tel Aviv, winners of this hackathon will get an all-apid trip to California and compete with 10 other teams for the grand prize of $100,000 !


Sponsored by PayPal organizing the BattleHack Hackathon




Hosted by Microsoft Ventures

MoMo Tel Aviv – June 10th – Our Fifth Anniversary!

We’re delighted to invite you to a very special event celebrating MobileMonday Tel Aviv’s 5th anniversary! Since this event is held a day before the Israel Mobile Summit 2013, we will have *many* international visitors both in the audience and as speakers – see list here


18:30 – 19:20 – Gathering and Networking

19:20 – 19:30 – Andrew Bud, Chairman, Mobile Entertainment Forum - Lessons learned from the mobile content industry

19:30 – 19:37 – Adrià Batlle, Mobile World Capital Barcelona

19:37 – 19:44 – Jana Sievers, Madvertise

19:44 – 19:50 – Startup Pitch: Aviv Gadot, Co-Founder, Pixtr - A graduate of the Microsoft Azure Accelerator and of the Israel Mobile Summit

19:50 – 20:10 - Eric Reiss, CEO, FatDUX – Usable Usability – a small taste of Eric’s Usable Usability workshop, to be held June.13

20:10 – 20:20 – Short intro pitches from internationals (So that you know who is there and can network)

20:20 – 21:00 – Continued networking


The event is sponsored by our annual sponsors – Microsoft Windows Azure

About the speakers:

Eric Reiss, CEO, FatDUX Group
Eric Reiss is the author three books, including the recently published Usable Usability. Eric has been meddling with service and product-design projects for longer than he cares to remember. Today, he is CEO of The FatDUX Group, an international user-experience design company headquartered in Copenhagen. Eric has also lectured on design principles at the Bauhaus University in Weimar, is a former Professor of Usability and Design at the IE Business School in Madrid, and serves on advisory boards of several institutes in both Europe and the US. His Web Dogma, a design philosophy that transcends both fashion and technology, has been adopted by 1000s of developers and companies around the world.

Andrew Bud, Chairman, MEF (Mobile Entertainment Forum)
Andrew Bud is the Global Chair of the MEF, the trade association of the international mobile content and commerce industry, first nominated in 2008. He is also Founder and CEO of iProov, a new company specializing in secure biometric authentication for online access. Andrew founded mBlox, the world’s leading SMS and mobile engagement provider, in 2000 and led it as CEO and then Executive Chairman until 2010. He is the non-Executive Chairman of Passiv Systems, a leader in home energy management systems, and was a non-executive director of the UK regulator PhonepayPlus until 2008. He has a degree in Engineering from the University of Cambridge and is a Fellow of the IET.

MoMo Tel Aviv – May 13th – APPortunities in the Developing World

We’re very glad to invite you to a great MobileMonday Tel Aviv May event, that will look this time at the opportunities for Mobile Developers at the Emerging Markets.

While most of the Israeli mobile app developers are looking at the US and sometimes at Europe as their target markets, the big opportunities lies in connecting the next billions of mobile and smartphone users to Internet and apps. The mobile and smartphone penetration rate in areas like India, South-East Asia, Africa and Latin America, are growing very rapidly, and the device landscape and app needs are not necessarily the same as in the developed world.

At this month’s MoMoTLV event we will take a closer look at the mobile apps landscape in the developing markets from several perspectives.

18:00 – 18:45 – Networking break and Food
18:45 – 19:00 – Intros from MoMoTLV and Nokia Developer Relations
19:00 – 19:15 – A developer’s view on publishing apps at the emerging markets- by Shai Ifrach, Founder of FutureSoft.
19:15 – 19:30 – Turning Apps into Business in the Emerging Markets – by Itay Gadot, VP Marketing at Inneractive
19:30 – 19:45 – The Mobile Apps ecosystem in the Arab world – by Hans Shakur, founder and CEO of Markitect, co-founder of MoMo Nazareth
19:45 – 20:00 – To be confirmed

20:00 – Continued Networking

See you there!

The event is sponsored by Nokia Developer Relations, Israel

Hosted by The Library Tel Aviv

MoMo Tel Aviv – April 21 – Mobile Monetization in US and Japan

We’re delighted to invite you to a very special MoMoTLV event – and Yes – it is on *SUNDAY* – and not just any Sunday – but this Sunday! Details & Register Here

It is not every day that we do an event on Sunday and on such short notice – but we have a rare opportunity to host some great speakers coming from the US and Japan

Our speakers include:

  • Rob Craft, Senior Director, Platform Strategy, Microsoft
  • Zohar Levkovitz, Founder of Amobee (Acquired by SingTel)
  • Toshiaki Chiku, Regional Managing Director, North America, Yahoo Japan
  • Masami Hazui, Head of Mobile, Rakuten
  • Haruko Minagawa, Touchpoint Evangelist, Hakuhodo

About the sessions:

Rob will deliver a session straight from the Azure Gaming Summit that took place in London earlier this month. The session talks about how cloud + apps can change the game on monetization and customer engagement. We’ll talk about games and devices and how to wow yourself and your customers.

Zohar is a veteran entrepreneur in the mobile monetization space. He is the founder of Amobee, one of the the leading mobile advertising companies, that was acquired by SingTel for $340M. Zohar is based in the US and knows this market by heart, he will talk about the current trends of this industry and share tips for app developers looking to monetize their apps.

Our guests from Japan will give us a thorough overview of the mobile advertising and monetization scene in Japan – they cover all sides of the industry starting with internet giant Yahoo! JAPAN followed by Rakuten, the e-commerce giant (one of the top 10 internet companies worldwide) onward to Hakuhodo Inc. the most veteran Japanese advertising and public relations company. The Japan section of the event will be moderated by Levi Shapiro, Partner in the JIMMI (Japan-Israel Mobile, Media & IT) Fund.

The event is sponsored by our annual sponsor Windows Azure:

MoMo Tel Aviv – March 11th – Creating Awesome Mobile Cloud Apps

We’re delighted to invite you to a special MobileMonday event about mobile cloud app development with some experts coming specially from Amazon Europe.

The event will have 2 parts – one is more technical and will take place 16:30-19:00 and the other is our usual MobileMonday format from 19:00-22:00, where we will hear the business aspects and some case studies and pitches from startups using mobile cloud services. And of course as always we’ll have great networking opportunities.

You’re welcome to arrive to either part of the event, according to your tech/business orientation, just make to RSVP here.


16:30 – 17:00 – Gathering
17:00 – 19:00 – AWS Technical session: Develop awesome mobile applications on AWS
19:00 – 19:40 – Networking break and Food
19:40 – 21:30 – MoMoTLV sessions (Detailed agenda TBD)

Tech Session Details:

Many developers and project managers are familiar with creating mobile applications but fewer are aware of the challenges of deploying, operating and maintaining backend infrastructures that support those mobile applications. This session will explain how to use Amazon Web Services to deploy scalable and reliable backends for mobile applications, including customer examples operating mobile production systems.

Speaker: Carlos Conde, Sr. Manager, Solutions Architecture, Amazon

With over 12 years of experience in the IT industry, Carlos began his career in when he founded IWorks, a company dedicated in building automated Java web applications on top of legacy systems. Having a strong technological background with an entrepreneur mind set, he then went on to cofound Newaxe, a software start-up providing a monitoring platform for enterprise-oriented software. He also worked for three years as an independent consultant, focused on IT architecture, and implementing pragmatic solutions for customers. Carlos now works as a Solutions Architect at Amazon Web Services where he is dedicated to helping customers with the adoption of cloud computing.

The event is sponsored by Amazon Web Services

Hosted by Afeka College

MoMo Tel Aviv – Dec. 17th – Social Apps and Games on Windows 8

We’re delighted to invite you to our December MobileMonday event We’ll explore the new and exciting Windows 8 platform and hear from the experts at Microsoft about the features that app developers can utilize and also about special offers for startups developing for Windows 8.

This event takes place a day before the Mobile Monetization Summit, so it will be extra festive! Also we’ll have there some of our guest summit speakers, so this would be a good opportunity to network and meet them.


18:30 – 19:15 - Gathering and Networking

19:15 – 19:20 -

BizSpark – Software, Support, & Visibility for StartUps

Gilad Steinberger, Startups Account Manager @ Microsoft Israel

19:20 – 19:45 - Building Apps for Windows 8

Guy Burstein, Technical Evangelist @ Microsoft

19:45 – 20:05 - Case Study – Mobli on Windows 8:

Ido Sadeh, VP, Head of Development and Innovation Center, Mobli

20:05 – 20:25 -

Lessons Learnt from Porting my games to Windows 8

Oren Bengigi, Bengigi Studios

20:25 – 20:30 – Wrapping Up

Guy Burstein, Technical Evangelist @ Microsoft

20:30 – 21:30 - Networking continues

The event is sponsored by Microsoft Windows 8:

MoMo Tel Aviv – Nov. 19th – Mobile Cyber Security

We are delighted to invite you to an exciting MobileMonday event, discussing one of the hottest topics today: Mobile Security. In the event we will discuss cyber threats, demo hacking mobile devices and show various security solutions, from OEM as Telco’s to cloud and mass users.

Please send questions or topics you would like to get answers to and we will try to refer to them in the panel


19:00: Gathering, networking and refreshments

19:30: Welcome notes: Dr. Oren Zuckerman miLAB Founder and Co-Director, Head of Interactive Track, Sammy Ofer School of Communications, IDC

19:35: Mobile Hacking : Demoing how easy it is to attack and control your mobile device: Adi Sharabani – Skycure’s CEO & co-founder, World renowned security expert, Innovator with more than 20 cyber security patents and a high school teacher.

19:50: Real time MITM detection using zCore: Elia Yehuda – co-founder and CTO at Zimperium,emerged from being a black hat to one of the leaders in the field of ARM low level, ARM hacking, reverse engineering, BIOS hacking and more.

20:05: Securing corporate email on personal mobile using a cloud solution: Dr. Ron Rymon – Co-Founder, LetMobile. A software entrepreneur, involved in several enterprise software companies. Founder of Eurekify, acquired by CA in 2008. PhD from University of Pennsylvania, and teaching Computer Security at IDC.

20:20: Protecting the mobile mass: Dror Shalev – Entrepreneur ,hacker and security expert. Co- founded droidSecurity that was acquired by AVG and has over 20M users

20:35: QA summary panel

20:45 Networking and refreshments

As being part of the MoMoTLV’s community, you can register to the Mobile Monetization Summit 2012 for 25% discount! (code mmtlv12m)

More info and registration: http://www.israelmobilesummit.com

More about our speakers:

Adi Sharabani
A world wide security expert and the CEO of Skycure, a start-up focuses on providing solutions for securing mobile devices. In the past, Adi was a manager at Watchfire, another startup company which was a pioneer in the field of application security and was acquired by IBM in 2007. Among his roles, Adi was incharge of the security of many of the IBM software developed world-wide; lead the entire IBM application security research; written many patents in the field and was known as an IBM Master inventor. Adi’s works have been presented in many known conferences such as BlackHat, RSA, OWASP, Innovate and more and his presentations and keynotes are constantly being ranked as best presentations of most conferences he presents at. Adi teaches in the Ohel-Shem high school in Ramat-Gan, and part of the vision and implementation of including cyber-defense as an optional curriculum for high school students. A vision that has now launched in Israel.

Dror Shalev
Entrepreneur ,software engineer and security expert. Creator of the most popular mobile security app for android platform “AntiVirus FREE”, with over 75M downloads & 20M users, X-Windows boy, Bad-ass White hat hacker, Javascript Ninja which made the first web based worm POC in 2003. Speaker in security conventions around the world, (look for the unforgotten “Crazy Toaster”),

Former VP Mobile security at AVG,
Former CTO & Co-founder at droidSecurity(Sold to AVG),
Former security architect & Security Expert at Checkpoint,
Former senior security researcher at Finjan,
Neo-Hippie and a huge believer in World Peace.

Currently Dror is working on World Domination project.

Elia Yehuda Co-founder and CTO Zimperuim
Elia “z4ziggy” Yehuda emerged from being a black hat for a decade and a half to become one of the premiere leaders in the field of ARM low level and ARM hacking . He has experience in everything from reverse engineering, cracking, and BIOS hacking to making great UIs. In his free time he enjoys spending time with his daughter and teaching the next generation of Israeli security youth.

Dr. Ron Rymon Co-Founder & Executive Chairman LetMobile.
Software Entrepreneur. In 2002, Ron founded Eurekify, the pioneering Role Management company. He filled management roles across all technology and business areas until Eurekify was acquired by CA in 2008. Previously, Ron founded CrediView, developing fraud prevention solutions for Internet merchants. Ron is expert in data-driven modeling, and has consulted for major corporations and government agencies worldwide. Ron holds a PhD in Computer Science from the University of Pennsylvania (1993), and has been on the research faculty of the University of Pittsburgh and the Interdisciplinary Center in Herzliya.

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