Ting is a new mobile phone service that Tucows is launching in the US later this year. Its mission is to bring clarity and control to mobile services – and hopefully to save people money along the way.
Why is Tucows launching a mobile phone service? And why in America? Better still, how do they expect to launch a challenger brand in a country where the top three brands have a quarter of a billion subscribers and mega-million dollar marketing budgets?
Joining us to answer these and other questions is Tucows EVP, Products, Ken Schafer. He’ll give us a detailed explanation of their strategy and how they took Ting from conception to launch in less than a year on a shoestring budget.
Ken Schafer, EVP, Products at Tucows
Widely seen as a pioneer of Internet marketing in Canada, Ken has tirelessly promoted the Net as a significant force in business and culture.
Ken conceived and oversaw Sony Music Canada’s early online initiatives. From the first site in 1995, Ken’s team built a global web presence for 25 Canadian artists by pioneering viral and email marketing, rich media and community building long before they had become buzzwords.
In 1996 he co-founded the Association of Internet Marketing & Sales (AIMS), helping it become Canada’s largest organization for Internet decision-makers. In 1997 he co-authored the online portion of the Canadian Marketing Association’s (CMA) Code of Ethics, and also developed and taught the CMA’s 14-week certificate program in E-marketing. Ken founded One Degree, one of Canada’s leading websites for Internet marketing professionals.
As EVP, Products for Tucows he oversees the company’s long-term vision – to make simple, useful services that help people unlock the power of the Internet.
6:00 – 6:50 pm – Registration & networking
6:50 – 7:00 pm – Opening remarks
7:00 – 7:45 pm – Speaker session
7:45 – 8:00 pm – Audience Q&A
8:00 – 8:15 pm – Closing remarks
8:15 – 9:00 pm – Networking
A cash bar will be available, as well as complimentary water and light snacks during the opening networking portion of the evening. Please Register Here
MaRS Discovery District
101 College St. Toronto, Canada
Monday, December 5, 2011 from 6:00PM to 9:00PM
Generously supported by:
In partnership with: