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MoMo Zurich – May 6th – Mobile Travel

The Travel industry’s interest in mobile-apps is already clear to see – Most airlines have launched apps covering all stages of a passenger’s flight. Similarly online travel-agents and hotel-chains have all embraced mobile as a new engagement channel. At the same time completely new travel industry business models are being developed thanks to social-media (eg home-sharing services) and with the huge success of tablet-computing, consumers are starting to see the value in researching and booking their travels from the comfort of their armchairs.

Location: SITA, 26 Chemin de Joinville, 1216 Cointrin Geneva
Date: Monday 6th May 2013
Time: 1800-2000 (registration and presentations). 2000-2100 (networking apero)

Moderator: Peter Angelos

SITA (Société Internationale de Télécommunications Aéronautiques)

Dominique Elbez (Director Messaging & Mobility Solution Line)

Sabine Deinhofer (e-Business Dept)

Olivier Perrotey

“In-your-pocket” city-guides
Matthias Luefkens

Come and debate the future of the travel industry, and hear how mobile-technologies are already and will continue to change the way we research, book, experience and share travel events in future.

MoMo Zurich – Oct. 29th – The Mobile Enterprise

Coresystems ag, Dorfstrasse 69, 5210 Windisch – Tel. +41 56 500 22 22
Date: 29th of October 2012, registration starts at 18h00

The current intersection between Mobile, Big Data and Cloud is driving a huge and fundamental change in the way individuals and businesses alike acquire, use, create and share knowledge, do business, build relationships and gain competitive advantages in the market.

Smartphones, tablets and apps initially took off as a consumer driven revolution just a few years ago, but recent trends such as Consumerization of IT and BYOD is rapidly and fundamentally changing how information workers use business information. It allows business to be conducted in real time and where it matters most – in front of customers.

The deployment of mobile projects in businesses and organizations of all types and sizes is accelerating at an ever increasing rate, and the global innovation and creativity is now in full force developing new tools and solutions addressing this growing opportunity, and helping to solve the needs and the challenges of The Mobile Enterprise.

Please join us on October 29 for the Mobile Monday Switzerland session focusing on The Mobile Enterprise, and meet some leading edge companies and organizations delivering mobilized business value today!

Moderator: Torsten Svensson – Torsten Svensson Consulting


Intro & bio – Bigtincan and Matt Holdrege
Bigtincan: is the enterprise content and productivity hub for mobile devices that’s intelligent, secure and social. The company’s solution helps enterprises maximize the profitability and productivity of its remote workforce by arming them with everything that they need to do business on the road.
Bigtincan’s technology gives remote workers real-time content access and intelligence that ensures that they are leveraging the most relevant and up-to-date information. The solution allows users to access business documents, local and corporate applications, rich web content, videos and more — all from a single, intuitive application regardless of network connection status. Bigtincan’s customers span a wide range of industries including government, healthcare, financial services, manufacturing, aviation, technology and more. With Global headquarters in Boston and offices in Singapore, Paris, and Sydney, Bigtincan is a market leader in mobile technology. For more information, please visit www.bigtincan.com or follow @bigtincan on Twitter.
Matt Holdrege, Head of EMEA at BigTinCan, is an engineer/businessman who introduces new technology into the market via both technical standardisation and channel development. Matt has developed many standards at the ITU-T in Geneve, ETSI in France and IETF worldwide. Matt has worked in enterprise, large telecom operators, and vendors of telecommunications equipment for over 20 years and has assisted governments with legal issues related to VoIP. Matt has a degree from Southern Illinois University and is a past Senior member of the IEEE.

proaxia consulting group ag and Peter M. Brak
proaxia is recognized as a leader in “mobilizing” the ERP. “Value delivered as promised” means in this context innovative solutions around SAP. proaxia consulting group ag is an international consultancy group with its headquarter in Switzerland and subsidiaries in Germany, Poland, Russia, China and Japan. With more than 150 consultants proaxia can guarantee the success of your project worldwide. proaxia is a SAP Service Partner, a SAP Software Solution Partner and a SAP Value Added Reseller and develops and markets innovative solutions to optimize Sales and Service and underlying logistics processes. The main focus are integrated mobile business solutions which use state of the art technology and are designed to help the customer to create more revenues. Customer projects are delivered with focus on value add, agility and optimizing processes and end user experience.
proaxia is using standard SAP solutions together with cloud computing, SaaS, Social Media and ValueApps.
Peter M. Brak is a Partner within proaxia and Head of mobile business solutions. Peter has been working for many years in innovative and result driven companies. His drive for perfection was further developed during his years in the technical team of RED BULL SAUBER AG, Hinwil (Switzerland Formula 1), where he later served as CIO and assistant to the technical director. He later moved into consulting, being the project manager of complex international SAP projects across Europe and the Middle East. He holds a degree of Mech. Eng. HTL from the Technikum Winterthur and is a certified PRINCE2 Registered Practitioner in Project Management.

IMD is a top-ranked business school, first in executive education outside the US (Financial Times 2008-2012) and first in open programs worldwide (Financial Times 2012). IMD’s MBA is ranked number one worldwide (Forbes, 2011) and number one outside the US (The Economist, 2011). IMD are the experts in developing global leaders through high-impact executive education. IMD is an independent foundation 100% focused on real-world executive development, offering Swiss excellence with a global perspective, through a flexible, customized and effective approach.
Iain Cooke
Iain is CTO at IMD and has a mission to make the best use of technology to enhance executive education. He led IMD’s pioneering use of iPads in education, deploying a custom app at OWP in 2010, less than three months after first availability of iPads in the USA, and mere weeks after launch in Europe. This formed part of a longer term re-engineering of IMD’s operational and learning support systems.

Prior to joining IMD in 2008, Iain worked in a variety of industries, always at the forefront of technology development and disruptive change. With a Bachelor’s in Engineering from Oxford, he began his career writing control software for the research project on nuclear fusion power at the Joint European Torus.  He earned a Masters and Doctorate in Robotics, and moved on to the application of cutting edge software technologies in first in manufacturing, and then in financial trading systems as the London financial industry began the migration to Canary Wharf.
In the early 90s, Iain co-founded a software start-up focused on mobile pen computing and geospatial solutions. The solution that he created enabled one customer, Ordnance Survey GB, to employ digital surveying on mobile computers and thus become the world’s first mapping agency to use a 100% digital map collection and production system, helping to bring about  a complete revolution of the industry of creating and consuming geographic information. The business became a recognised leader in the field with customers and partners spanning the globe.

coresystems – facts and visions
coresystems ag
, headquartered in Windisch, Switzerland, was founded as a sole proprietor company in 2002 and since 2006 the company structure has been transformed into a joint stock company. With more than 5,500 customers (75,000 users) worldwide, coresystems ag is the leading supplier of standardized add-on solutions for SAP products aimed at small and medium-sized companies. The company is certified as SAP GOLD (SSP) and Microsoft ISV Silver partner. The customer base of coresystems is made up of small and medium sized companies as well as major corporations from various branches of industry.
The innovative coresuite solutions all offer perfect, continuous support of business processes. For this, the apps take local information from the ERP environment and unite them in the cloud to form value-adding applications, which can also be used on the move (e.g. on the iPhone).
Currently, coresystems employs over 140 people. The company has additional offices in Freiburg in Breisgau, Waardenburg, London, New York, Miami, Sao Paulo and Shanghai. The company also has Support Centers in Galway and Copenhagen as well as a development center in Cluj-Napoca. In addition, over 350 qualified SAP partners market the coresuite solutions around the world. coresystems ag has achieved recognition as a rapidly growing software vendor and as a pioneer in mobile and cloud computing.
Manuel Grenacher
Manuel Grenacher is the founder, CEO and Chairman of the Board of Directors of coresystems ag.
After completing his secondary school education in Leuggern, he spent four years training to become an electrician at Studer Revox AG, simultaneously completing a course at the Technische Berufsmaturitätsschule (BMZ) [Technical Vocational School] in Zurich.
After successfully graduating from these programs, Grenacher attended the University of Applied Sciences (FHA) in Windisch, where he spent three years deepening his IT skills and also managing the sole proprietorship, coresystems.
Following this, he studied at the University of Applied Sciences (FHBB) in Muttenz for one year, focusing on e-business. Having also successfully completed this course of study and holding a degree in IT engineering, he brought three of his fellow-students on board and converted coresystems into a corporation.

Public transportation
If you travel to the event by public transportation, please take the train to Brugg (AG) – 24 minutes from Zürich HB. Coresystem ag kindly will provide a shuttle service from Brugg train station to Windisch (and back to Brugg train station after the close of the event), please look out for the Coresystem VW Bulli outside of the Brugg train station – see the attached picture.


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MoMo Zurich – Sept. 24 – IoT and Quality of Life

September - **In partnership with IT Valley Fribourg**


Everyone talks about IoT and M2M. All operators and large services providers like Ericsson, HP and other are predicting huge growth in connection over the mobile networks in the coming year. Saturations, system down, unable to connect and other strange phenomenas will appear more and more. But how IoT will improve our quality of life and reduce global energy consumption? Come and join us to debate on this topic.

Safe Gallery, Bd de Pérolles 1, 1700 Fribourg (2 min from the train station)
Date: 24th of September 2012, registration starts at 18h00

Moderator: Eric Gagnaux, MNG Europe SA

Dominique Guinard, CTO of Evrythng (based between Zurich and London)
His presentation: Building a Web of Things: Making Objects, Smart, Simple and Socially-Connected!
Bio: Dominique (aka Dom) got his Ph.D. from ETH Zurich, where he worked on laying down the foundations of the Web of Things: a world-wide network of interconnected objects and co-founded the WebofThings.org. Before this, he worked on bringing industrial networks of RFID-tagged objects to the Web at the MIT Auto-ID Labs in USA. He also worked 4 years for SAP. Dominique was a researcher at the Auto-ID Labs Zurich, working on mobile interactions with the Internet of Things (IoT) for Nokia. Before this, he worked on scalable IoT enterprise software architectures for Sun Microsystems. He holds an MSc in Computer Science and a BSc in Computer Science and Management from the Universities of Fribourg and Bern with a specialization in mobile and ubiquitous computing at Lancaster University, UK. In 2011, Dominique was listed 5th amongst the top 100 IoT thinkers by Postscapes. Early in 2012, his Ph.D. research was granted the ETH Medal.

Ralph Rimet, CEO of Secu4 (based in Sierre)
His presentation: Start-up, grow and innovate in the Appcessories market. Story of SECU4.
Bio: Former top notch Swiss ice hockey player, Ralph graduated from the Business School of Management (HES) in Lausanne. He has over 10 years of experience in the security market and in innovation. He worked for the well-known Securitas company. Ralph also attended an entrepreneurship training program at the prestigious University of Babson College in Boston, recognized worldwide for the quality of its teaching in entrepreneurship and innovation. Ralph Rimet is the founder and CEO from SECU4 since 2007. SECU4 develops and commercializes mobile phone accessories dedicated to security for private people and for companies.

Marco Brini, CEO of EnvEve (based in Lugano)
His presentation: IoT: from translating the forest stress to change the way we interact with our Things, personal objects and the surrounding environment.
Bio: Marco believes in innovation, passion, vision and…hard work. He actively worked with his teams to successful develop and bring to market 3 relevant technologies and 10 products in the fields of: IT Security, Music download, Sensors, Internet of Things. He co-founded 3 companies, 2 of them operating in his latest passion: the Internet of Things, which Marco approached since 2003. Having a Math degree and an MBA, he worked in Italy, US and India before moving to Switzerland founding EnvEve in 2008. EnvEve developed a market proven IoT technology with unique performances. Now EnvEve is launching a new revolutionary business model to open the IoT real wonderful opportunities to the market.

Laurent Moesle, Business Development Manager at Sigfox (based in Toulouse, France)
His presentation: SIGFOX is the first cellular network operator dedicated to M2M communications and Internet of Things…
Bio: With more than twenty years in international sales of High-Tech systems , Laurent Moesle has extensive experience in corporate account management, business development leading to multi million euros projects in the semiconductor and instrumentation markets. Laurent Moesle has joined SIGFOX to develop the unlimited number of M2M, Internet of Things applications that will benefit from SIGFOX Ultra Narrow Band (UNB) cellular network, dedicated to low throughput data communication from Objects to the Internet.

Alicia Asin Perez, CEO of Libelium (based in Zaragoza, Spain)
Her presentation: “50 applications the internet of things will revolutionize”
- To what extend is IOT “global”
- Main applications addressed by the internet of things
- Major opportunities in IOT
Bio: Alicia Asín, Libelium’s Co-Founder and CEO. Computer Engineer by the Polytechnic Center of Zaragoza with studies at the Judge Business School of Cambridge and ESADE. She has research experience in computer security and power consumption in high performance processors. In 2007 she won the Best Paper Award in the Workshop on Computer Architecture Education (San Diego, CA). Speaker about Smart Cities and Sensor Networks in major events, she is TPC member of the S-Cube Conference on Sensor Systems and Software. More information: @aliciaasin and http://www.libelium.com/alicia-asin


Evening Sponsors


MoMo Zurich – June 18th – Mobile Gaming with IGDA

We teamed up with IGDA to bring together the Swiss game and mobile development scene. Clearly an event not be missed for networking, knowhow and fun!

Where: The event will take place at Microsoft in Wallisellen.
When: June 18, 18:00 – 21:00 Register now! (open for everyone and free)


18:00 Registration
18:30 Introduction Mobile Monday and  IGDA.ch
18:50 First Speaker (incl. 10min Q&A)
19:20 Second Speaker (incl. 10min Q&A)
19:50 Third Speaker (incl. 10min Q&A)
20:00 Networking Apéro
21.00 End

Confirmed talks:

Hollow Grounds – Experiences in the App Store in 2012

Jeremy Spillmann talks about his iOS game Hollow Grounds and his experiences with self promotion.
The talk showcases how the game about the little cartographer Piri was made, what his actions were to release it in iTunes and how it fared with its zero-budget marketing.
Can self promotion still carry a product in the App Store in 2012?

Serious games and game mechanics in production

René Bauer, lecturer game design and researcher in the Institut for Design (IDE) ZHDK, will present a tour d’horizon from adware games to serious (mobile) games following the question: How to develop engaging game mechanics?

Moonga, the journey of a Swiss startup in Mobile Gaming.

Follow Sébastien Henzmann (Moonga/EverdreamSoft) in this talk about the evolution of a Swiss startup specialized in Mobile Gaming – from its inception to its international expansion.

jAggy Race – A good game is enough to sell on the App Store?

Tiziano Bizzini and Alan Marghitola (SevenOnly) talk about their first iOS game jAggy Race (soon becoming AeroDrift). The talk showcases what went well and what went wrong in their first experience of self-publishing their game – and what is up next. Their goal is to get sufficient sales to continue working on what they love: creating video games.

MoMo Switzerland – April 23rd – Mobile Commerce and Banking

Co-organized with MBA Alumni HEC Lausanne.

Preliminary Agenda, April 23rd 2012

Venue: Auditorium CM5, EPFL, Lausanne NEW LOCATION!

Time: registration from 18h, starts at 18h30, Aperitif & Networking from 20h

Mobile Commerce and Banking
Mobile commerce was born in 1997 when the first mobile-phone enabled Coca Cola vending machines (accepting payment via SMS text messages) were installed in the Helsinki area in Finland. In the same year, the first mobile-phone-based banking service was launched by Merita Bank of Finland, also using SMS. (It was only in 1998 when the first sales of digital content to mobile phones was made possible)

Now to 2012 – Mobile Commerce and Banking continues to grow. Mobile Monday Switzerland has invited some industry-leading speakers to present their products and strategies, and to give an update on state of the industry. Join us on April 23rd for what promises to be a very interesting event.

Evening Sponsors


Bogdan Iancu and Xavier Blanc, BCV
BCV, Banque Cantonale Vaudoise, is the third-largest cantonal bank and has launched their mobile presence in December 2011. BCV will give you an insight into their strategy, target platforms, launch feedback and key figures after 4 months of existence. Bogdan and Xavier will also discuss the way mobile is influencing the banking world in terms of customer interaction and internal collaboration

André Burri, Swissquote Bank
André will share his experience about the security issues for accessing the user’s account and the trading features. The biggest issue is to gain the confidence of the customer and also make it fast, simple and easy for him.

Marc Barbezat, Founder & Editor of b3b
Mobile banking, a new (critical) experience for banks. Mobiles are now part of our lives and have been definitively adopted all around the world. They change the way we use information and interact with each others, whatever it is a person or a company. In this second category, banks are now facing a real new challenge to find and assert their place in this new fast moving world crowded with many new players.
This presentation highlights major trends for mobile and banking services that need to be correctly merged in order to be a successful story.

André Lambelet, samy4me
During this meeting, André will present samy4me – a mobile marketing solution – and share his experience and vision of the future in digital and mobile marketing, focused towards the retail industry.

MoMo Zurich – March 19th – Hybrid vs. Native Apps

This special Web Monday will take place together with the Mobile Monday guys and is all about Web vs. Mobile vs. Native Apps.

Intro: Markus Leutwyler, HP
Web/Hybrid: Colin Frei, Liip AG
Native: Harry Fuecks, local.ch
Q&A and Panel Discussion
Apero and Networking

Doors open at 18.30 and presentations start around 19.00. After the presentations there is time for networking and some drinks!

It will take place at Hewlett-Packard Dübendorf: Ueberlandstrasse 1, 8600 Dübendorf. It’s very close to the S-Bahn station: At the station Stettbach walk a few minutes along the football field. You will eventually see the HP building directly in front of you. You can also take Bus 759 to the stop “Dübendorf Heerenschürli” from either Flughafen, Dübendorf or Wallisellen. it stops right in front of the HP Building. Register Here.

MoMo Switzerland – Dec. 5th – M2M and Internet of Things

During this meeting we will be hearing from companies that connect more than people with the cloud using cellular networks and embedded mobile processors. From household devices to machines in modern manufacturing plants, our objects and surroundings are sending and receiving data.

  • What are the applications for Machine to Machine and the Internet of Things?
  • What are the challenges and opportunities for automatically publishing objects?

This special meeting is also the first meeting of the Internet of Things Meetup Group. Anyone interested can join the IoT Meetup Group.

When: Meeting time: 18h00-19h30
Networking Reception: 19h30-21h00

Where: Swisscom
Genfergasse 14  (near the train station)

Guest Speakers

Florian Michaelles
AutoID Labs and ETHZ

Dr. Florian Michahelles is the associate director of the Auto-ID Labs Zurich/St. Gallen and manager of the labs of Prof. Fleisch at the Department of Management, Technology, and Economics at ETH Zürich. His research interests include following topics centred around the Internet of Things: RFID applications, extending the EPC Architecture Framework for sensing capabilities, technical approaches against anti-counterfeiting, and RFID applications for the end-consumer.

As background, you are invited to review the slides which introduce the course Florian teaches.

Alexander Gellner

Alexander has 15 years of experience in the ICT market. He started his career at Gartner doing strategic consulting work in the ICT industry; this was followed by a total of 7 years at mobile operators Telefonica in Germany and Orange in Switzerland where he had responsibility for Market Intelligence and Consumer Marketing. At Ericsson, Alexander was in charge of Strategic Marketing and Business Development in Switzerland and now heads up the Marketing department in Western and Central Europe.
For more information see this press release.

Charles Upchurch

Charles Upchurch has been the CEO of Silentsoft for 3 years. Previously, he led an IT start up in Geneva to a successful trade sale as CEO. Charles spent 16 years with SGS and held senior positions in Geneva, New York and Singapore. He started his professional career with 9 years in the oil industry and has a degree in Psychology from Rhodes College in USA.

Philipp Bolliger

Philipp founded his first company at the age of 18 and holds a master’s degree in Computer Science from ETH Zürich. He joined the Distributed Systems Group at ETH Zürich in April 2006 and is about to finish his PhD. In 2009, Philipp co-founded Koubachi with Moritz Köhler and has been working as CEO since. Koubachi revolutionizes the way objects and things in the household communicate. The company’s mission is to identify the potential of Smart Objects and create new possibilities for their use. The first product is a smart plant care assistant that gives exact advice when and how to care for houseplants.

Olivier Thyes
Product Manager M2M & Location Based Information, Swisscom

Olivier Thyes is a senior product manager at Swisscom and holds a master’s degree in communication systems from ETH Lausanne. He is responsible for corporate M2M products, including connectivity services and location based services. Olivier has worked at Swisscom for 11 years and has been involved in various strategic topics, including IPTV (Swisscom TV), Mobile TV, automotive solutions and M2M.

His presentation will be: M2M success stories in Switzerland and the future of M2M from an operator perspective.



Christine Perey, PEREY Research & Consulting
Eric Gagnaux, MNG Europe

MoMo Zurich – 26 Oct. – Mobile AR Today and Tomorrow

Swiss Mobilistas, we’re excited to announce our next Mobile Monday Switzerland event!

Meeting Chair

- Christine Perey, Spime Wrangler, PEREY Research & Consulting, Montreux, CH
PEREY Research and Consulting provides market development and senior management consulting for groups working towards ubiquitous mobile Augmented Reality and the Internet of Things. Perey has worked for more than 20 years in the domain of rich media communications. She is co-founder of Mobile Monday Switzerland http://www.mobilemonday.ch , and founder of the Swiss Augmented Reality meetup group http://www.meetup.com/ARCH-Swiss-Augmented-Reality/. In mid-2010, Perey formed the International Community for AR Standards and is organizer of the AR-4-Basel framework for innovation.

Guest Speakers

- Bruno Mettler, Founder & CEO of Vanija LLC Zürich, CH
Vanija designs & realizes interactive experiences in web, mobile and digital out-of-home. Back in summer 2009 Vanija realized their first commercial augmented reality application. Bruno founded Vanija in 2008, before he worked in marketing & advertising in agencies but also on client side at BMW and Saab Automobiles.

- Jens de Smit, Software Developer, Open Standards Guy, Layar B.V. Amsterdam, NL
Jens de Smit is the company’s expert on standards for AR and the author of PorPOISe, a framework for creating content for Layar. His work is intended to drive the adoption of AR by making it easier for others to create compelling content.

- Peter Meier , CTO, metaio GmbH
Peter Meier is co-founder of metaio with Dr. Thomas Alt. He serves as CTO and actively takes part in expanding metaio’s technology and patent portfolio. He has led the development of junaio, metaio’s mobile AR platform, and strives to make AR a user interface technology for daily use. Metaio is leading Augmented Reality technology provider and has over 65 employees in its locations in Munich, Tokyo and San Francisco.

- Mark Billinghurst, Director, HIT Labs NZ, University of Canterbury, NZ
Professor Mark Billinghurst is a researcher developing innovative computer interfaces that explore how virtual and real worlds can be merged. One of his research projects, the MagicBook, was winner of the 2001 Discover award for best Entertainment application, and his AR Tennis project won the 2005 IMG award for best independent mobile game. In 2001 he co-founded of ARToolworks, one of the oldest commercial AR companies.

Quick summary

Augmented Reality (AR) blends digital data with the real world in context and for use by a person in possession of any device with sensors and capable of displaying information in real time. AR was the focus of research laboratories and implemented in highly controlled professional environments long before it became popular. Today, using the latest generation of smartphones and tablets, users can now experience semi-immersive environments — they can see information associated with a place and natural features of the real world.

In this meeting, we will have the opportunity to hear about the latest developments around AR Today, at the AR Today conference.

- How are people using mobile AR?

- What does it take to developer mobile AR experiences?

These are the themes for the AR Today sessions (see full agenda for the AR Today conference). In addition, leading researchers working on the Augmented Reality of the future, also gathering in Basel for the annual International Symposium on Mixed and Augmented Reality, will join us and give us a sneak peak at what they are working on.

Join us for short presentations by your chair for the meeting, Christine Perey co-founder of Mobile Monday Switzerland, invited speakers and professional networking cocktail hosted by CeBIT and empea, organizers of the AR Today conference.


For this special event, Mobile Monday Switzerland members must register with the AR Today portal checking the evening reception and when prompted entering the code <momoch>.

This code is for a limited number of complementary passes (one per person) for Mobile Monday Switzerland members only, available on first come first served basis to the evening reception. Upon completing the AR Today registration form, you will receive a confirmation e-mail message from Amiando with your ticket. You must present the ticket at ARToday registration.

When:Meeting time: 18h00-19h00
Networking Reception: 19h00-20h30-
October 26th, 2011.
Where: Congress Center Basel (near Messeplatz tram stop)

MoMo Zurich – Sept. 26 – 4G Who really need that amazing speed?

Quick summary: During this event, you will learn of the different faces of NGN and LTE (4G). From the ISP infrastructure side to the end-user application, via the market drivers, 6 speakers over 4 presentations will run you through these different concepts and business models.

When: September 26th, 2011. Registration from 18h, starts at 18h30.

Where: Fribourg, The Safe Gallery, Blv de Parolles 1 (under the BCF Banque Cantonale de Fribourg, 100m from the train station).


Alexander Gellner
Alexander Gellner, Head of Marketing, Region Western and Central Europe For Ericsson
Alexander Gellner
Sanne Stijve, Senior Sales Engagement Manager, Mobile Broadband Practice @ Ericsson AG

Next-generation networks are starting to be rolled out everywhere – mobile networks are being upgraded with LTE, and new fiber networks are already in the ground in many countries and cities. Is this merely another wave of technological innovation, or is it driven by real end-user demand? What do we need these networks for? How can network operators make money in spite of the huge investments they have to take for building them? Who will benefit most from these networks?

Alexander has 15 years of experience in the ICT market. He started his career at Gartner doing strategic consulting work in the ICT industry; this was followed by a total of 7 years at mobile operators Telefonica in Germany and Orange in Switzerland where he had responsible positions in Market Intelligence and Consumer Marketing. At Ericsson, Alexander was in charge of Strategic Marketing and Business Development in Switzerland and now heads up the Marketing department in Western and Central Europe.

With his extensive expertise in radio access technologies, Sanne helps operators across Europe with the evolution of their mobile access networks: how to cope with ever-increasing demand for capacity, how to improve speeds and performance, how to handle new devices such as smartphones and tablets, how to maximise revenues or reduce OPEX are among his favourite topics.

Alexander Gellner
Ludovic Fournier, Senior Strategy Manager, SCS-NIT-GV-ATS-NTW at Swisscom.

His presentation will talk about LTE, the new technology after UMTS. Swisscom did test performances and limitations of LTE in real conditions and is now presenting the challenges.

Ludovic is Senior Technological Strategy Manager at Swisscom. He focuses on Mobile networks evolution. He contributed to the deployments of public WiFi (PWLAN) and 3G networks, optimizing customer satisfaction and increasing competitive advantage in mobile broadband.

He has worked in research, innovation and strategy at Ericsson and Swisscom.

He holds an MSc in mobile communications and an EMBA.

Alexander Gellner
Rodrigue Zbinden, CEO of Morphean
Alexander Gellner
Sylvain Egger, Software Engineer at Morphean

Their presentation will talk about Video Surveillance and Digital Signage, two applications that require large bandwidth and will consume much more in the coming future. What are the challenges today and how can 4G solve this?

Rodrigue Zbinden completed his HES Engineer degree by an Executive MBA and is a passionate of technology and ICT. He created few enterprises in this ICT industry and he is involved in few innovative projects. Rodrigue is the CEO of Morphean and Softcom Technologies SA, a software company with 35 persons.

Sylvain Egger with his HES Engineer degree became quickly a clever software architect and developer. He is a passionate of Innovation and on the latest software technologies.

Alexander Gellner
Matthias Sala, CEO of Gbanga

HTML5 has become a major trend in the web sphere in general and in the mobile area in particular. There is not only a demand for standardized and uniformed website development to reduce complexity and cost, but also the need to reach as many mobile users without having to implement native apps for highly proprietary platforms.

While native apps have the advantage to work fully offline on a device, HTML5 web apps require a more reliable and fast data network like 4G. This is especially true for entertainment purposes like in multiplayer games.

In his talk, Matthias presents how modern apps can work completely in the browser and what impact that has on the underlying data network.

Matthias Sala designs games that blur fiction with reality. He founded Gbanga in 2007 to develop an innovative mixed-reality gaming platform for mobile phones, with a focus on bringing the excitement and immersion of console game to everyday situations. The platform and games running on Gbanga have since been nominated for international game award. Matthias studied computer science at Swiss Federal Institute of Technology (ETH) and Stellenbosch University. He did research at Siemens Smart Home Lab and at Xerox PARC in Palo Alto with projects including activity-based advertising and RFID-supported recycling. Besides working at Gbanga, Matthias organizes industry events such as the SuperHappyDevFlat and StartupCamp Switzerland. He is also a founding member and president of the International Game Developer Association (IGDA) Swiss Chapter and founding member of Mobile Monday Switzerland. He won the Sentient Future Award and the Swiss venture leaders prize.

Will you join us? Register your place now. RSVP here!

MoMo Zurich – July 4th – Social Media Hype or Revenues?

MoMo #25, Social Media – Is it all hype or are there real revenues to be made?

When: Monday July 4th, from 6.30pm.

Where: HyperWeek, Rue de La Colline 10, 1205 Geneva

Will you join us? Register your place now. RSVP here!

How has social-media impacted different industries and our lives today?

Will the Groupon model continue to succeed? What other interesting concepts exist for social-media (eg social gaming, virtual goods, group messaging, corporate social-media.)

Come and listen to the fascinating perspectives of leading entrepreneurs, and digital-media experts who are harnessing the power of social-media in their organisations. Discuss with them how the mobile channel is complementing their activities.

Join us in Geneva on July 4th, and help celebrate the country behind most of today’s internet household names – the U.S.A. and its famous Silicon Valley.


Raphael Briner, Founder & CEO Hyperweek

Raphael helps leading companies to deploy their own private social publishing platform. Hyperweek work for TV broadcasters, media companies, and brands to grow their audience with controlled and editorialized social channels.

Raphael will present key learnings from Hyperweek’s business and what the mobile channel means to him and his clients. Raphael Briner

Edouard Lambelet, Co-founder & CEO SmallRivers

Entrepreneur, explorer – always on “learning mode”. Now co-founder & CEO of SmallRivers Initiative (creator of paper.li startup). SmallRivers is a privately held startup incorporated in Switzerland (Lausanne) and located on the EPFL campus. The company is focused on facilitating the discovery of relevant content and other people of interest on the web

Edouard will present paper.li and its current mobile strategy with its rollout of a mobile version underway. Edouard Lambelet

Sabine Dufaux, Co-Founder & Strategic Planner @ Relax In The Air digital agency

Sabine helps building digital strategies for challenging markets. She also blogs about emergent tech, branding and digital culture at www.sabinedufaux.com.

Sabine will talk about mobile use and social media consumption in Switzerland. Relax In The Air has recently published the report “Defining Social Media in Switzerland” an overview of social media consumption and trending opportunities. Sabine Dufaux

Matthias Luefkens, Associate Director Digital Media, World Economic Forum

Responsible for digital media at the World Economic Forum (www.weforum.org); Founder of the In Your Pocket city guides (www.inyourpocket.com) print and online city guides to 70 European cities; formerly deputy editor in chief with EuroNews television and freelance correspondent for AFP, The Daily Telegraph and Libération, in the Baltic States from 1991 – 1996.

Matthias will share some fascinating insights into the use of social media and mobile phones at major Global events like the annual Davos conference. He will present his view on how social-media is enabling people to interact with world-leaders in totally new ways and his views on how the growth in smartphone adoption and new social-media services are shaking up politics, business and every day life. Matthias Luefkens

Special thanks to Hyperweek for hosting the evening in their new office.

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