MobileMonday Global

10th MobileMonday Taipei - Mobile Social Networks, tomorrow’s cash cow? or just a one-trick pony?

Today’s active social networking members represent more than one-third of the total worldwide Internet user base, for a figure of 530m members worldwide. As social networking develops as an industry, mobility will play a vital role in shaping the future. There are strong forces bringing SNSs and mobility together, including the industry wide trend toward presence and personalization. The ability of members to access a social networking site from anywhere will enhance the utility of the SNS and thus boost the amount of advertising revenue that it can generate. For mobile operators, SNS could greatly increase mobile data usage, which has so far been lackluster in most markets, and open the door to new revenue streams from subscription fees or advertising. To that end, a broad range of handset suppliers, network equipment providers and software developers have been making progress in addressing technical obstacles to mobile social networking — such as the need for bandwidth, devices and browsers. For this month’s MobileMonday Taipei event, we are going to talk about social networking going mobile, we have invited four representatives from social networking site, microblog site, mobile-only community managing company and telecom operator to have a panel discussion about mobile social networking.