MobileMonday Global

Branded handsets and accessories

Over 450 Mil mobile subscribers in China, but how many really access internet content on their tiny phone screen?

Research shows than less than 10% do it regularly. Low bandwidth is the convenient culprit as 3G has yet to be deployed here, but what about user-friendliness, tailor-made content and simply readability for smaller screens? Microsoft Deepfish, Yahoo! Go 2.0, Nokia Widsets, Openwave Mobile Widgets, Opera Mini, ZenZui are a host of new solutions addressing the very needs, and for some provide an integrated user experience, encompassing mobile community, mobile RSS, search and other contents.

Three key players, Nokia, Openwave and Opera, will help us understand how they have done it, what problems are still lingering, and how they finally hope to drive usage.