MobileMonday Global

Mobile Navigation and Location Services

The past years have seen the market of navigation devices expand at an increasing rate. Stand alone navigation devices are now sold in millions in Germany.

The mobile phone may also be used as a navigation device: Connected to a GPS mouse via bluetooth the phone receives wirelessly navigational information from a server. Already today, it offers distinct advantages over stand alone solutions: Maps and thus routing information are more up to date, the user might have access to destinations via his contact list, further services can be added on top easily since integration takes place on the server side.

In 2007 three trends will enable the mobile phone to truly compete with stand alone devices: Data tariffs reach an acceptable price level, GPS boards the mobile phone plus storage and processor power of new mobile phones allow for hybrid solutions (maps on the phone) and 3D display. Nokia and Motorola are paving the way. Both companies are pushing hard to position themselves in this market - thus raising public awareness.

Another trend makes this industry interesting to those of you working in the content and mobile service or marketing business: This year navigation and location service providers are mounting new content on top of their services : They are keen on differentiating their services not only by integrating points of interest but by including any type of promising content, e.g. mobile marketing, real estate and dating - just to name a few.

Enjoy an exciting MobileMonday with the market leader in cell phone navigation around this hot topic. You will have plenty of time meeting old friends and new people. We are sure you will like the atmosphere of the refurbished Park Cafe in the heart of Munich, www.089parkcafe.de , Sophienstrasse 7, 80333 München - U/S Karlsplatz/Stachus.

Arrive on time to not miss our welcome drinks served at 18:15!

Be sure to register!

The preliminary programme includes the following speakers and topics:

• New Location Services based on Digital Maps
  N.N. Tele Atlas (to be confirmed)

• Location-based content distribution via Bluetooth
  Rainer Rother, Managing Director, Blue Cell Networks

• Online Navigation for the Mobile Mass Market (prelim)
  David Funk, International Business Development, Jentro Technologies

• Homezone 2.0 — the Foundation for new Homezone Solutions and Local Search!
  Hervé Humbert, Business Development, Seeker Wireless

Master of Ceremony: Christian Ehl, Partner, Hillert und Co.