Important Update: Please Note Event Date Changed from 5th of March to 26 March Speaker: Kai-Roger Herzberger, CMO Daily Deal No question, couponing polarized. The argument about Groupon’s IPO and the acquisition of Daily Deal by Google to make waves. Hardly a week goes by without headlines currently. The bold letters all too often avoid the confrontation with the actual business [...]

Consumer Centric Mobile Solutions – we care about the mobile user, not devices or platforms Mobile Internet changed the way we use media and (brand-) communication. But it has been shown, that the view onto “Mobile” has to be changed. Not the mobile device is the key to sucessful marketing but the user! Our Heroes at this [...]

Download the Slides from our “Mobile Social Media” @MOMO Frankfurt Event of 21st March 2011 The Future of Mobile Social Media and Marketing – Trend Report from SXSW 2011 by Sebastian Gerhard, Social Media Strategist from  Hundert Grad Kommunikation GmbH Download Slides PDF 10 years of  Mobile Social Media without Apps by Marcus Ladwig COO und Co-Founder of  Peperoni GmbH Download Slides [...]

Interested in social media and/or mobile, their past, present and future connections? Fancy amazing stories and experiences of experts in this field? The next MobileMonday session is for you! On the 21st of March, MobileMonday proudly organizes an evening program devoted to Mobile Social Media. Social Media ist the biggest online revolution since the invention of the Internet 80% [...]

MobileMonday Demo Night happens 2011 for the 5th time and is a well known format to many MobileMonday followers. At the Demo Night, we look for startups to present products, services, technologies and projects (not ONLY apps, but apps, too) that: provide new opportunities, information and insights to the community are likely to play a significant role in [...]

Mobile Applications What can be seen today is a real App Hype. The decision in companies to develop an App often is not integrated in a clear mobile Strategy nor a detailed concept that puts Mobile in a Corporate Communications Strategy. At the same time when mobile websites are business, Apps are expected to be [...]

How much of your ad budget, you would spend for a Mobile Marketing Campaign? Would you invest 10 Million Dollars of it into an iAd campaign? Since the invention of the iPhones, Mobile Marketing archieved its final breakthrough – which new perspectives we will see from the iPad? New challenges will arise for Marketing Representatives [...]

Dear Momo Friends, to start off an exciting Momo Frankfurt year, the first event on March, 15th will discuss the current hot topic “mobile content and payment”. Many publishing companies have illustrated how crucial the right mobile content strategy can be. The New York Times just return to a paid-content strategy, announcing that unpaid content [...]

As the end of the year is coming closer, MoMo Frankfurt wants to give you a sneak preview on hot topics in mobile 2010. So is Apple still the winner of the app store battle or will 2010 be the year of the Android? What is going on in the world of Nokia? Expect some [...]

Dear Momo Friends: A wide range of consumer and enterprise applications are driving productivity, efficiency and revenue growth using the Mobile Internet. These “anywhere applications” rely on the always on, best connected mobile networks to change the way we work and live on the go. At this event examines the key trends shaping the market [...]

Mobile Marketing and Advertising – The next big thing (*) Marketers hail the mobile phone as advertising’s promised land. Dear Momo Friends: Have a look what the magazine “The Economist” wrote just one year ago. Advertising on mobile phones is a tiny business. In 2007 spending on mobile ads was $871m worldwide according to Informa [...]