Head of Campaign Management in Upstream SA (www.upstreamsystems.com) since 2010:
Main Accountabilities:
- Performance of all Upstream projects totalling revenue of tens of millions €.
- Head a 30-person department in charge of executing all Upstream Mobile Marketing programs for clients such as: TIM, Vodafone & WIND in Italy, Vivo, TIM, Oi & Claro in Brazil, Vodafone in Romania, MCI in Iran and STC in Saudi Arabia.
- Data analysis of million of consumer interactions to understand desired user experience and hence maximize performance.
- Member of the company’s Management Team.
