For more than ten years, Mashatian has lived and worked in Canada and the U.S. consulting, and performing enterprise programming, for several Canadian and U.S. companies. In 2003, he founded eClerisy Inc. to provide consulting and professional services to U.S. corporations, which were outsourcing their product development and customization of existing IT products. During this time, Mashatian managed several product delivery projects for major corporations including GM, Pfizer, Tyco, and Merrill Lynch. Mashatian’s extensive experience in product conception, development, and launch strategies has given him the keen ability to analyze enterprise operations and process trends and align them with innovative and relevant technologies, as well as assess market conditions for new opportunities and prospective product lines. He brings additional expertise in cross-vertical, market-oriented product development, product deployment, and operations.

Mashatian founded mobile marketing and mobile commerce company PrimeMessage Inc. in 2005, launching its business-to-business and business-to-consumer mobile messaging (SMS) product lines commercially in early 2006. PrimeMessage achieved immediate customer awareness and adoption, and a subsequent influx of sales revenue proving Mashatian’s timing was right and supporting PrimeMessage’s rapid growth. Mashatian is also an active member of ICT for the Development community and has worked in Africa with international NGOs to deliver mobile solutions for social innovation. His design for Community Knowledge Worker program in Uganda, which provides agricultural extension services via mobile phones for farmers in rural areas, won Salesforce’s Technology Innovation Award of 2010.

Mashatian has a bachelor’s degree in Mathematics from Sharif University of Technology, Tehran, Iran, and is a visiting scholar at The Institute for Innovation and Technology Management, Ted Rogers School of Management, Ryerson University.

Designer, Management, R&D