MobileMonday Global

^{Gained one million subscribers in 4months} 3 announces 2 million subscribers in Italy

The company’s roll-out has been impressive. It installed 2,200 base stations in 2002, a further 2,100 last year and finally 1,300 more, so far, this year. 3 can now offer coverage of 70 percent of the Italian population or about 40 million potential customers in 1,250 cities. 3 plans to increase its coverage to 75 percent by the end of 2004. The company is also offering 5,000 hours of “made for mobile” TV video sessions a month. According to the company the number of minutes that the public have watched using their mobile handsets has trebled in the last four months to 6.6 million.

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