AdMob opens New York City office — MobileMonday Global: Industry News

^{2 billion mobile ads in December 2007} AdMob opens New York City office

29 Jan 2008 at 20:08 GMT Timo Poropudas

AdMob, the world’s largest mobile advertising marketplace, is opening of a new East Coast headquarters in New York City, “AdMob East,” to serve New York based agencies.

In 2007 the company has observed marked increases in the number of campaigns as well as average size of budgets available for mobile marketing and is expanding its East Coast operations in response to growing demand from agencies and brands.

AdMob sells mobile ads on behalf of over 3000 publishers, including leading branded sites like AccuWeather, CBS and ESPN and innovative mobile content companies such as Peperonity, ItsMy, Mocospace and Fotochatter.

AdMob began building a full service sales organization in late 2006 to complement its online self-serve marketplace. The AdMob sales organization is now more than a dozen people strong in San Mateo, Los Angeles, New York and London.

“Marketers are increasingly extending their campaigns to mobile and we want to be available to guide them through best practices.” said Tony Nethercutt, AdMob Vice President of sales.

AdMob recently passed the two-year anniversary of the January 2006 launch of its online mobile ad marketplace. In the past two years, AdMob has served over 15 billion ads, including over 2 billion in December 2007 alone