AdMob serves its 20 billionth mobile advertisement — MobileMonday Global: Industry News

^{Supporting 3900 publishers worldwide} AdMob serves its 20 billionth mobile advertisement

31 Mar 2008 at 19:12 GMT Timo Poropudas

Mobile advertising distributor AdMob announced Monday that they have served their 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide.

Since March 2007, the company’s monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today. This demonstrates both the electric pace of overall mobile web browsing worldwide and the growth of the AdMob network of sites.

AdMob’s 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am GMT on Tuesday, March 25, while a visitor was browsing Cricinfo’s mobile web site on a Nokia N70.

“This is an exciting milestone, but we’re most encouraged by the progress we’ve made on the underlying platform and technology that powers our marketplace. Our relevance and optimization efforts led by our team of statisticians and researchers have already yielded double digit gains in our ability to monetize our publisher’s sites. I’m very confident that over the next two quarters we will be making significant product enhancements and releasing entirely new solutions that will further unlock the true potential in mobile,” said Omar Hamoui, AdMob’s founder and CEO.

AdMob has grown its ecosystem on the back of technology built to optimize relevance and targeting for the mobile environment. Hundreds of advertisers create and run ads through the marketplace on www.admob.com every day and AdMob serves ads to mobile web users in over 160 countries daily.

AdMob recently launched a Japanese language version of its online marketplace to serve the Japanese market, which is among the most developed country markets for mobile web browsing.

AdMob has seen a dramatic increase in both the number and size of brand-focused campaigns in the last 9 months.