IDC reports on mobile data ARPU Americans spent USD 6.74 a month on mobile data
Verizon Wireless edged out Cingular to lead in overall ARPU, but Sprint Nextel has regained its leadership position on the coveted data ARPU metric, says IDC.
Sprint Nextel had USD 8.32 mobile data ARPU figure, topping Verizon Wireless' USD 7.91 average monthly data spend. According to IDC, U.S. wireless subscribers spent a total of USD 4.8 billion on mobile data in Q4 2006, which made up 13 percent of ARPU on average or USD 6.74 a month per subscriber.
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