Amplefuture launches MP3 player for mobile phones — MobileMonday Global: Industry News

^{Just add branding} Amplefuture launches MP3 player for mobile phones

16 Apr 2005 at 10:41 GMT Timo Poropudas

Pocket Player enables companies to create and brand their own mobile MP3 download services, which could make dedicated MP3 devices a short-lived consumer gadget phenomenon UK-based www.amplefuture.com Amplefuture has announced the launch of Pocket Player, a business-to-business “off the shelf” technology solution which allows consumer brands with marketing muscle to launch their own branded MP3 music download services. The solution is fully customizable to the requirements of the brand owner and comes complete with billing and digital rights management options. As a result, marketers can create their own bespoke service which is fully applicable to their brand with the knowledge that legal and billing support is in place and users can swap files between their PC and their Nokia mobile phones. “Pocket Player has the potential to revolutionize the distribution of music and provide consumers with an easy way to download and listen to music on their mobile phones instead of separate MP3 devices,” stated Derek Byrne, CEO of Amplefuture. The service allows for music to be shared virally between customers. It can also be set up with features such as ‘try before you buy’ and ‘tune rental.’ Using Pocket Player, consumers will be able to download tracks straight to their PC or mobile phone and pay for the service using the payment method of their choice including SMS, Premium Telephony, debit and credit cards. Exact pricing can be confirmed by each individual client to match their brand and service, but can currently be compared to existing PC download services. Pocket Player works with the Symbian mobile phone operating systems which power all of the Nokia series 60 phones. More handsets will be compatible in the future. Amplefuture provides the solution as a managed service complete with billing, support and customer care. Pocket Player also features an option for the latest version of the Open Mobile Alliance (OMA) standards for Digital Rights Management (DRM), the technology which ensures the music is legally purchased and protected.