MobileMonday Global

^{Fine tuning the mobile TV service} AT&T Mobility delays MediaFLO launch

AT&T Mobility has delayed its launch of MediaFLO USA Inc.’s broadcast mobile TV service to early 2008. The delay comes more than eight months after committing to launching the service by the end of the year, and seven months after Verizon Wireless launched the service last March.

AT&T is promising to start the broadcast of mobile TV in January or February of next year.

“Because it’s brand new we just want to make sure the product is going to be well received by our customers,” AT&T Mobility spokesman Mark Siegel said in the RCR Wireless News.

“We are talking about something very, very slight,” Siegel said. “We and MediaFLO both feel we need to take the time to make sure the user experience is going to be optimal.”

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