MobileMonday Global

^{Customer Experience Management suite} Blyk to watch over customers with Aito

Blyk, the free mobile network funded by advertising, has signed a frame agreement with Aito Technologies. Blyk will receive Customer Experience Management (CEM) solution for the UK market. The award follows a successful 3-month pilot installation, which began in May.

Aito takes business intelligence from network traffic data and offers Blyk an easy-to-understand, in-depth analysis of service usage, member behaviour patterns and trends. Bringing accuracy and speed to the segmentation and profiling process, the information is given to key staff directly involved in business management – sales and marketing managers, member service teams, product managers – in a form which is easy to use and act on.

Aito is a method of making sure mobile subscribers are having a great network experience, at all times, whether making a voice call, sending a text or MMS, or, in the case of Blyk, receiving relevant mobile adverts with their services. The carrier-grade Aito will provide Blyk with a 360° view of the activities and overall experience of its entire subscriber base.

Timo Romppanen, Blyk Business Manager responsible for the relationship with Aito Technolgies, said in the company press release, “Thanks to Aito, we have moved away from static reporting of individual parameters to a fully dynamic combination of reported data from different data sources.

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