Digia goes to Chengdu and Beijing — MobileMonday Global: Industry News

^{Establishes a subsidiary in China} Digia goes to Chengdu and Beijing

6 Apr 2008 at 08:43 GMT Timo Poropudas

Large Finnish mobile software and service house Digia will establish a subsidiary in Chengdu, China. The company intends to recruit 50-100 employees for this unit during 2008.

Digia, the company that last month was still known as Sysopen Digia, plans to launch its first software projects in the summer of 2008 and will open a sales office in Beijing later this year.

Digia’s expansion into Asia forms part of the company’s internationalisation strategy. For Digia, expansion to the east entails both an entry into new markets and further development of the company’s present service range to include off-shore services.

These services will complement Digia’s current offering and are expected to provide new business opportunities from the perspective of the entire Digia Group. The new services will also provide support for Digia’s present customers in the Asian markets.

“Since there is major demand for off-shore services among our clientele, we decided to meet this demand by launching operations in China. Our customers have a genuine need for off-shore services, so we are expecting a smooth start-up for our Chinese subsidiary from the very beginning. Furthermore, we expect our Chinese operations to bring us new customers in the rapidly growing Chinese markets”, said Juha Varelius, President and CEO of Digia.

Home to 11 million inhabitants, the city of Chengdu is the capital of the Sichuan province that has more than 100 million inhabitants. Most of Digia’s Asian customers have operations in Chengdu. This, combined with the fact that the city is home to 40 universities and colleges, provides a solid basis for Digia’s organic growth targets.