dotMobi to Auction Premium Domain Names

23 Sep 2007 at 07:53 GMT Roger G. Pineda

dotMobi will hold the first in a series of three monthly online auctions for highly desired premium domain names, including ask.mobi, atm.mobi, cars.mobi, love.mobi and moto.mobi.

Beginning Wednesday, September 26 - the first anniversary of .mobi's general availability - 100 "Premium Names" will be auctioned through Sedo.com with other auctions to follow in October and November.

The dotMobi Premium Names list is a set of more than 5,500 commonly used words that the dotMobi domain name registry set aside during its formation. dotMobi is the first domain company to offer selected names directly to the market via an auction process rather than a traditional "first come, first served" process.

"The mobile web is bigger than the PC-based, wired web with more than 1.6 billion Internet-enabled consumers walking around the world. Brands need an easy-to-remember way to attract consumers on the go. dotMobi has one of the highest sought-after list of in-demand domain names in the world," said David Ryder, dotMobi's VP of Marketing and Sales. "dotMobi is selling these highly- sought after names through Sedo because they are one of the main places on the Internet where brand managers search for domain names."

Any company or individual will be able to bid on the Premium Names offered by Sedo. The auction rules will follow Sedo's standard auction terms and conditions.