MobileMonday Global

^{Early consolidation in mobile marketing} Enpocket acquires Mobicus

Wireless marketing solution provider Enpocket with offices in the US and UK, has purchased Mobicus, the Helsinki-based mobile technology company, to strenghen its mobile marketing offering in the marketplace. Enpocket in December secured further funding from its existing backers Nokia Venture Partners and GrandBanks Capital and attracted a new investor, New York-based Dolphin Equity. It has put its multimillion dollar infusion into use by acquiring Mobicus. Since 2000, Mobicus has been the world’s leading developer and provider of carrier-grade SMS, MMS and Java mobile marketing software. Mobicus has clients across Europe, the Middle East and North America including Radiolinja, Orange France subsidiary Mobile & Permission, Mobileway, Future Communications and Sonera Zed. Elements of the Mobicus software have been used in the Enpocket Engine for the past two years. The Mobicus technologies deliver large-scale mobile marketing activities that match consumer profiles with personalized marketing content. This is accomplished by intelligently building and assessing consumer permissions, behavior, and preferences. Enpocket clients in Europe, US and Asia now include: Levi’s, Nike, McDonalds, Radiolinja, Orange, BBC, Volvo, HSBC, NHS, Turner, Vodafone, Fox, Honda, Sony, Doritos, Universal, Mobileway, Expedia, Sonera Zed, Warner Brothers, T-Mobile, Cadbury’s, Coca-Cola, P&G, JCPenney, KFC, O2, Mobileway, HP, Fidelity, GM, CompUSA and Mastercard.

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