Europe to dominate Fast growth predicted for Global Mobile TV
The global Mobile TV subscribers are anticipated to grow at a CAGR of more than 60% during the period from 2007 to 2010, say a new report from RNCOS. The research company believes that cellular Mobile TV subscribers will continue to dominate the Mobile TV subscribers as part of bundled services (Triple-Pay).
The Western European region is anticipated to account for the majority of Mobile TV service revenue by 2010 followed by Asia-Pacific and North America.
RNCOS report anticipates that personalized and UGC television services over the mobile phone provide great opportunities for content providers to exploit the traditional TV content over the mobile channel in innovative ways. The mobile ad spending – expected to grow at more than 42% from 2008 to 2013 - advertising could play a significant role in generating Mobile TV revenue for carriers across the world. RNCOS press release
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