IPhone is an advertising monster — MobileMonday Global: Industry News

^{30% monthly growth with AdMob} IPhone is an advertising monster

14 Jul 2008 at 18:09 GMT Timo Poropudas

The world's largest mobile advertising marketplace AdMob announced last week that its iPhone advertising unit Hit 249 million mobile web page impressions in past year. The traffic growth averaged 30% per month.

The AdMob metrics on their iPhone ad unit show an explosive increase in traffic over the past few months, faster then the rate of mobile browsing worldwide.

Since the announcement of the iPhone ad network back in July 2007, AdMob as served over 249 million advertisements worldwide. The company network served 51.8 million ads in June Worldwide, a 32 percent increase from the 39.1 million ads served in May.

AdMob served 34 million ads in the US in June, up by 31 percent from the 25.9 million ads in May. The most traffic on the iPhone has come from the following countries in order of magnitude - United States, Philippines, United Kingdom and France.

Popular consumer features of the iPhone advertisements include the store locator with integration of Google maps, and click to call and click to play video.

"The usage patterns on next generation devices are terrifically exciting - we served nearly a quarter-billion ads on the iPhone in its first year in the market. We expect that the iPhone and devices like it will be an enormous catalyst for the mobile media business." said AdMob CEO Omar Hamoui.