MobileMonday Global

^{AdMob October 2008 metrics report} iPhone is now the #1 mobile advertising device worldwide

AdMob, the world's largest mobile advertising marketplace, Wednesday announced that the iPhone is now the #1 mobile advertising device worldwide, displacing the Motorola RAZR. The iPhone experienced strong traffic worldwide to become the #1 device, with 37 percent of requests coming from outside of the US.

The iPhone experienced particularly explosive growth across AdMob’s network after the company launched its ad units for iPhone sites and applications in July 2008. There are currently more than 400 applications and sites in the AdMob's iPhone Network. In October 2008, AdMob reached more than four million unique iPhones, approximately 30 percent of the devices in the market.

17 percent of iPhone requests came from Western Europe and 8 percent from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland. In the US the iPhone is the #2 device behind the Motorola RAZR and in the UK it is the #3 device, behind the Nokia N95 and Sony Ericsson K800i.

Worldwide requests grew 13.8 percent month over month to 5.8 billion. US requests grew 7.9 percent to 2.2 billion and UK requests grew 16.0 percent.

Sony Ericsson passed Motorola to become the #2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the #5 handset manufacturer worldwide.

The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.

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