Kauppalehti publishes mobile paper — MobileMonday Global: Industry News

^{Sendandsee provides Mobiprint technology} Kauppalehti publishes mobile paper

30 Jun 2005 at 18:10 GMT Timo Poropudas

Sendandsee LLC, the Developer of mobiprint - a digital media mobilization toolkit - today announced that leading Finnish publishing companies have gone into production with mobile versions of their core media assets utilizing Sendandsee’s mobiprint technology. One of the paper-type mobile services comes from Kauppalehti, the leading business daily.

The services prove that the mobile publishing concept that Sendandsee has developed since 2003 is attracting for both mobile end-users and publishing companies.

The mobiprint technology has also proven its robustness and integration capabilities with existing production systems and processes.

Sendandsee began the development of the mobiprint mobile publishing concept in 2003. The basic idea behind the concept was that with the emergence of new mobile terminals and faster networks the mobile users would become media consumers - and that media companies would begin the mobilization process of their core media assets.

“We have been consistent in our development work,” says Aape Pohjavirta, Sendandsee’s CEO and Founder “our goal was to develop a product that integrates into existing production technologies and processes, implements a consistent user interface to various types of media, and links to existing other mobile services.”

“During the development process most of industry contacts posed us two questions: ‘Are publishers going to go mobile?’ and ‘Can your technology deliver what they require?’ We believe that after these service launches those questions have been answered,” Pohjavirta continues.

In the set-up process of a mobile publication, mobiprint is integrated into existing production systems and when finalized, the mobile version is produced with no extra workload for the publisher.

After achieving initial successes in its home market so fast, Sendandsee is focused on the internationalization of its mobiprint business. The target of the Company is to go live with first international publications during the third quarter of 2005.

Sendandsee’s mobiprint produces mobile publications that can be viewed with practically all Java and Symbian-handsets. The more advanced functionalities are currently available only on Symbian-handsets but the Company is currently finalizing its new Java-approach with a preliminary launch date set for October 2005.