Ericsson gets its first contract for hosted mobile advertising KPN to deliver targeted adverstising
Ericsson and Dutch mobile network operator KPN have signed a contract for hosted mobile advertising. This marks Ericsson's first contract for hosted mobile advertising.
Under the agreement, Ericsson will provide KPN with end-to-end business solution for managing and delivering targeted advertisements to be displayed on mobile phones and other devices.
The hosted service enables KPN to deliver targeted advertisements based on consumer preferences to individual network users via mobile internet pages and various messaging services. The advertisements can be targeted based on each user's personal preferences. Advertising agencies can create and maintain advertisement campaigns through reporting tools. Ericsson press release
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