MobileMonday Global

^{FunMobility launches audio application} Make your own ringtones for iPhone

FunMobility, a provider of wireless community and media services, Thursday announced the launch of YouTones, the first user-generated ringtone application that is currently available for download on the iPhone.

The application, already available on many popular handsets and across carriers such as Alltel, AT&T, Metro PCS and Verizon Wireless, gives users the power to easily create custom ringtones or audio messages by combining their own voices with a sophisticated audio mixing engine that lets them add special sound effects.

FunMobility says that YouTones averages about 10,000 paid downloads a day.

"Consumer demand for content personalization applications has never been stronger, and the iPhone is a revolutionary example of how people are currently using their mobile devices as a means of self-expression," said Adam Lavine, CEO of FunMobility.

"We're committed to making the best UGC applications available so that consumers have several options to create and publish unique content on today's most popular platforms and handsets."

Market analysis firm Juniper Research estimates that the total value of the UGC market will grow from nearly USD 1.1 billion in 2007 to USD 7.3 billion in 2013. During the same time period, the firm forecasts that the number of active mobile social network users will rise to 730 million from 54 million in 2008.

FunMobility's direct-to-consumer website, FunMo.com, will power the YouTones application, which can be downloaded directly from the iTunes Store for USD 4.99.

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