MobileMonday featured on the Guardian web site — MobileMonday Global: Industry News

^{Over The Air festival} MobileMonday featured on the Guardian web site

5 Apr 2008 at 17:29 GMT Timo Poropudas

The well known British guardian.co.uk -website wrote about MobileMonday London’s next event in an article titled “Mobile developers gather for London festival”

The 3000+ charter piece quotes in length Momo London key organiser Daniel Appelquist.

More than 300 mobile developers, designers and technologists will descend on London's Imperial College this weekend for the first Over The Air festival, bringing together the independent development community with specialists from the BBC, Yahoo, Nokia, Sun Microsystems and Google.

Organised by the mobile community network Mobile Monday, the event aims to encourage innovation and creativity among developers that often work outside the industry.

Daniel Appelquist, senior technology strategist at Vodafone and Mobile Monday organiser, said the event is a result of a "perfect storm" in the industry because of the interest around similar events for the web development community, such as Hack Day, BarCamp and Web 2.0.

"Most of the interesting innovation comes not from the traditional sector but from the outside, and the industry should develop that community. There is a huge latent energy there," said Appelquist.

"Existing events have been siloed around a platform, like Sony Ericsson or Nokia, but we wanted to see what we could do that would be non-vendor specific."

The ethos of Mobile Monday is, he said, to offer free events for the community that would bring developers, designers, marketers and business people together to promote dialogue.

Over The Air ends Saturday.

You can find the full article here.