Mr. Goodliving chooses mobiprint publishing — MobileMonday Global: Industry News

^{Approaching users on their own turf} Mr. Goodliving chooses mobiprint publishing

23 Nov 2005 at 21:17 GMT Timo Poropudas

Mr. Goodliving, the Finland-based mobile game subsidiary of RealNetworks’ mobile games business in EMEA, has chosen Sendandsee’s mobiprint publishing platform.

The company intends to it to information about Mr.Goodliving’s current and upcoming products, background information, news, and a possibility to purchase products. The first results from this partnership are scheduled to go into production during Q4 2005.

“This is a partnership with big opportunities. It will produce ‘fun-to-consume’ content to mobile game users and combine it with transaction capabilities, thus creating a real commercial media directed to a specified user group”, says Mr. Aape Pohjavirta, Sendandsee’s CEO and Founder. “We are extremely happy about being able to establish such a partnership with one of the world’s leading mobile game developers and publishers.”

“In Sendandsee we have found a partner that understands mobile innovation enabling us to expand our franchises like Playman Sports into new contexts and reaching more consumers in a cost effective way. In addition to that Sendandsee is able to deliver world-class technology products that are easy to use and update”, says Mr. Juha Ruskola, General Manager, RealNetworks Mobile Games EMEA.

“We believe that it is very important to develop an interactive communication method with mobile game users. Sendandsee’s mobiprint allows us to do exactly this.”