MobileMonday Global

^{Research laboratory to focus on media} Nokia goes Hollywood

Nokia announced Friday that its newest research laboratory has been established in the Hollywood area of California.

Nokia Research Center Hollywood will work with members of the media & entertainment industry including new technology companies and creative talent, together with leading universities in the region to drive long-term research activities to strengthen Nokia's leadership position in the convergence of internet and mobility.

"Hollywood has an enormous variety of academic institutions, innovative media businesses and unique creative talent. It offers exactly the right ingredients for research into topics that will be vital for Nokia's business in the future. The link with the movie industry is naturally strong, however the entertainment concepts we will be working on at the NRC Hollywood laboratory are even more diverse. The laboratory will explore new entertainment experiences that combine the physical and digital worlds. Our research work will focus on mixed reality experiences, with a strong community flavor. We will develop new user interfaces that fully explore the role of the human body and human motion for more natural forms of interaction. Mobile devices will play a central role in this," commented ebecca Allen, Laboratory Director of NRC Hollywood in Nokia press release.

The new NRC Hollywood laboratory will research on many technologies surrounding the media industry: film, music, games, web and TV. With a strong emphasis on entertainment and associated experiences, research topics will include mixed reality, content creation and user interface experiences, among others.

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