Nokia introduces “XpressMusic” — MobileMonday Global: Industry News

^{A dedicated mobile music feature brand} Nokia introduces “XpressMusic”

26 Sep 2005 at 11:13 GMT Timo Poropudas

Nokia today introduced “Nokia XpressMusic”, a dedicated feature brand that makes it easy for consumers to identify Nokia’s growing portfolio of music-optimized mobile devices.

Nokia says that each mobile device with Nokia XpressMusic shares key features that ensure the best mobile music experience, including dedicated music key(s), music pause/resume on incoming calls, support for 3.5 mm connectors and extended battery life for easy and convenient music listening.

The announcement coincides with the introduction of the Nokia 3250, Nokia’s second music optimized device, featuring dedicated music keys, over-the-air music downloading and up to 1GB of expandable memory.

The Nokia XpressMusic logo will begin appearing on sales packages and promotion materials for music-optimized Nokia devices starting with the shipment of the Nokia N91 and Nokia 3250.

“Nokia has blazed a trail for music on mobiles - from personalized ringing tones to integrated FM radios and MP3 support. This year, Nokia has announced two full-featured, music-optimized mobile devices - ranging from the Nokia N91 mobile jukebox, which features 4GB of music storage, to the Nokia 3250 music phone introduced today,” said Jonas Geust, Vice President, Music, Nokia.

“The Nokia XpressMusic feature brand makes it easier for consumers to identify those Nokia devices which provide a great quality mobile music experience.”

In 2004, Nokia sold more than 10 million mobile phones with an integrated digital music player. In 2005, Nokia expects that number to exceed 40 million. Nokia’s music-enabled devices enable consumers to download music spontaneously over-the-air, in addition to transferring music files from their PC.