Nokia renews its marketing stable — MobileMonday Global: Industry News

^{JWT chosen as the network marketing agency} Nokia renews its marketing stable

Pekka Rantala is looking to increase people's love for Nokia brand.

11 Aug 2007 at 07:07 GMT Timo Poropudas

Nokia has been revamping it its marketing strategy and partners. The renewal focuses on streamlining marketing planning and increasing the effectiveness and efficiency of all marketing activities.

Nokia this week announced that it has chosen JWT as its global network marketing agency.

In July, Nokia announced Wieden + Kennedy's appointment as the global lead agency for Mobile Phones. Multimedia will continue to use Interpublic Group (IPG) for Nokia NSeries creative support and Enterprise Solutions will continue to use WPP as their global creative agency.

JWT will support the lead creative agencies in the implementation and localization of global campaigns. Also, as a strategic global partner, the agency will support local marketing activities in over 80 markets worldwide.

“With one global marketing network partner, we believe we will be better positioned to reach our goal of becoming the most loved and admired brand by people in the world",says Pekka Rantala, Senior Vice President, Nokia.

Transition to the new marketing mode will begin during the fall and will be fully operational by January 1, 2008.